Crackle
|SDE Intern
New Delhi, Delhi, India
Summary
Currently serving as an SDE Intern, Aadarsh is engineering robust frontend solutions for a large-scale publisher dashboard, focusing on UI/UX enhancements and critical revenue-generating features.
Highlights
Engineered a comprehensive UI revamp of a large-scale, role-based publisher dashboard using React and Material-UI (MUI), significantly improving the user experience for publishers, admins, and sales teams.
Developed the core dashboard page, visualizing key performance indicators (KPIs) like revenue, eCPM, and impressions through interactive cards with sparklines and Recharts, boosting user engagement and page visits.
Implemented a comprehensive documentation section with platform-specific guides (Android, iOS, Unity), streamlining the Crackle SDK integration process for publishers and reducing onboarding friction.
Built a critical 'ads.txt' validation page to proactively alert publishers to missing entries in their apps, a feature designed to prevent potential losses in ad revenue.