Aaron Wilson

Establish a definitive source of truth, centralizing global financials, sales history, rights, availability, and competitive data across all content sales lines of business.

Enable real-time collaboration with global visibility into content, assets, rights, and deals, empowering sales teams to identify what’s available to sell confidently.

Deliver integrated workflows, eliminating reliance on manual processes and external files by keeping the complete content licensing cycle “on system.”

Build compliance and resilience into the platform through automated checks and audits, reducing errors while adapting to evolving business needs.

Unlock business insights and advanced analytics, supporting scenario planning, performance tracking, sell-out maximization, and new business model experimentation.

Facilitated cross-functional workshops to align product vision, resulting in more cohesive design outputs.

Developed and implemented comprehensive research study plans that increased data accuracy by 20%.

Planned and executed user testing for internal tools, identifying key usability improvements that increased adoption.

Synthesized research findings into impactful presentations, driving executive alignment on key UX decisions.

Led the creation of a centralized research repository, reducing redundant research efforts by 25%.

Performed heuristic evaluations on internal tools, uncovering 15 usability issues and improving task efficiency by 10%.

Created intuitive visual designs for AWS enterprise tools, improving user satisfaction scores by 15%.

Validated interactions through prototype testing, ensuring a 95% task success rate during usability testing.

Led a team of three designers, overseeing multiple projects and ensuring timely and high- quality design deliverables.

Successfully led projects from concept to launch, delivering on time and increasing team productivity by 20%.

Godaddy -

Collaborated with GoDaddy’s UX Core team to design payment solutions for E-commerce, streamlining checkout processes.

Conducted and synthesized usability tests, uncovering key insights that improved the overall user experience by 15%.

Developed a research study plan that was adopted across teams, improving research accuracy and reducing redundancy.

Provided actionable insights for the research repository, increasing the team's efficiency in user data analysis.

Expanded and refined the core design system, integrating interactive components that improved development speed by 20%.

Collaborated with the engineering team to ensure the feasibility of design solutions, accelerating deployment by 15%.

Dell -

Enhanced Dell’s design system, defining language and guidelines that improved consistency across products by 25%.

Worked on a new Experience Management for IT Admin enterprise customers

Led the redesign of transactional experiences in MyDell Mobile, simplifying processes and improving UX metrics by 20%.

Volvo -

Collaborated with Volvo’s team to design their in-car UI to show how physical buttons can control the in-car DIM display initiative. Along with in-car dashboards and their Gothenburg team, we also develop interfaces for their advanced rechargeable pad technology.

Led the redesign of Volvo’s mobile checkout experience, streamlining user flow and boosting conversion rates by 15%.

Collaborated with the Huge design team on the Realtor.com account, delivering key design solutions for brand alignment.

Defined and executed design strategies to align Realtor.com with its four major brand pillars: Control, Guidance, etc.

Facilitated and synthesized brand workshops, producing documentation that increased stakeholder alignment by 30%.

Led the creation of a global search vision for Realtor.com, improving the user search experience and increasing engagement.

Facilitated client alignment through strategic workshops, defining objectives and outcomes that improved team focus.

Guided internal teams in understanding stakeholder and user needs, improving product- market fit and engagement.

Conducted and synthesized research findings, delivering actionable insights that drove 15% improvement in user satisfaction.

Executed rapid prototypes, refining design details that enhanced product usability and reduced feedback cycles by 20%.

Led early-stage product design explorations, facilitating design processes with non- designers to drive innovation.

Managed and mentored a design team of 4-8 designers, delivering projects ahead of schedule and improving team performance.

Led and facilitated multiple Design Sprints, enabling faster iterations and improvements in design prototypes.

Facilitated usability and A/B testing, identifying key UX improvements that increased user satisfaction by 20%.

Collaborated with leading brands (e.g., Verizon, Redbull, WeWork), delivering innovative design solutions that improved engagement.

Directed the design of multiple digital projects, including web and native applications, resulting in a 25% faster project delivery.

Developed and implemented comprehensive design processes, standardizing client project implementation and improving efficiency.

Collaborated with clients like Jib Jab (StoryBots) and Virgin America, delivering impactful designs that boosted user engagement.

Led a team of 4 UX designers on cross-platform product development, delivering innovative solutions for mobile, OTT, and commerce-driven apps.

Designed and optimized short-form content, OTT structures, and companion apps, improving user engagement by 20%.

Spearheaded the design and development of Fuisz's SaaS authoring tool, enhancing content creation efficiency by 30%.

Conducted usability testing and crafted user stories, ensuring high-quality feedback loops that improved product usability by 25%.

Designed and led the development of the Fantasy Football mobile app across iOS, Android, and Windows, improving user engagement by 25%.

Directed the creation of all app iconography, contributing to a cohesive brand experience and increasing brand recall.

Led the design of registration and sign-in flow, optimizing the process and improving user onboarding time by 15%.

Reviewed and optimized all motion/interaction design, enhancing user navigation fluidity and improving the overall experience.

Conducted usability testing and A/B testing, identifying improvements that increased user satisfaction by 20%.

Consulted on the 2019 app redesign, implementing feedback that resulted in a smoother user experience and higher retention rates.

Collaborated with the lead Product Manager and cross-functional teams to refine Yahoo Weather's features, improving user engagement by 20%.

Defined user personas and journey maps to enhance feature value, resulting in a 15% increase in app usage and better alignment with user needs.