ABDULLAHI ABIODUN BALOGUN

Social Media Manager
Abuja, NG.

About

Highly innovative and results-driven Social Media Manager with extensive experience in developing and executing comprehensive digital strategies across diverse platforms. Proven ability to significantly grow online communities, enhance brand presence, and drive measurable outcomes, including a 34% increase in social media shares and a 70% rise in follower engagement. Adept at leveraging analytics to optimize content, increase website traffic, and achieve core business objectives.

Work

ORDERPAPER NIGERIA
|

Social Media Manager

Abuja, F.C.T, Nigeria

Summary

Managed and enhanced the organization's social media presence across key platforms, driving engagement and aligning digital efforts with strategic goals.

Highlights

Cultivated a robust brand presence across Twitter, Facebook, TikTok, and Instagram, enhancing online visibility and audience interaction.

Leveraged advanced social media analytics tools to monitor consumer engagement, translating data into actionable insights for content and strategy optimization.

Designed and executed social media strategies that achieved an average 50% increase in audience reach, directly supporting organizational objectives.

Collaborated cross-functionally with the programs team to develop and implement publicity strategies for multiple events, maximizing public awareness and attendance.

AFRICAN FOLDER
|

Social Media Manager

Lagos, Lagos, Nigeria

Summary

Developed and implemented comprehensive social media strategies to elevate brand awareness, engagement, and online presence across diverse platforms.

Highlights

Orchestrated multi-platform social media strategies, significantly boosting brand awareness and engagement through targeted content deployment.

Produced and curated compelling content, including visuals, videos, and written materials, ensuring consistent brand voice and messaging across all channels.

Maintained expertise in emerging social media trends and platform updates, strategically adapting content and engagement tactics to maximize relevance and reach.

Conducted in-depth analysis of social media analytics, providing actionable insights on engagement rates, follower growth, and click-through rates to optimize campaign performance.

PALATO MEALS
|

Social Media Manager

Sangotedo, Lagos, Nigeria

Summary

Managed the company's online brand presence, engaging users and implementing strategies that significantly boosted social media performance.

Highlights

Proactively monitored the company's online brand presence, fostering strong customer relationships through active engagement and community management.

Produced diverse content, including graphics and videos, crafted engaging captions, and optimized scheduling for maximum audience reach.

Conducted continuous research on trending hashtags and their relevance, optimizing content visibility and audience targeting.

Executed targeted marketing and promotional tactics, achieving a 34% growth in social media shares and a 27% increase in website traffic directly from social media posts.

CUTSTRUCT TECHNOLOGIES
|

Social Media Manager

Lekki, Lagos, Nigeria

Summary

Developed and executed social media strategies and content calendars to achieve organizational goals and enhance client reporting.

Highlights

Formulated a comprehensive social media strategy that directly contributed to achieving key organizational objectives.

Designed and managed monthly content calendars, streamlining content creation and approval workflows.

Prepared detailed monthly analytics reports for client social media accounts, providing insights into performance and informing future strategies.

Partnered with Marketing, PR, and Operations teams to spearhead internal social media initiatives, enhancing cross-departmental synergy and campaign effectiveness.

DLIGHT DIGITAL MEDIA
|

Social Media Manager

Lekki, Lagos, Nigeria

Summary

Managed online communications and analytics for multiple brands, significantly increasing their social media presence and engagement.

Highlights

Managed comprehensive online communications across digital channels, significantly enhancing brand reputation for multiple clients.

Performed in-depth analysis and reporting on social media presence, engagement, and effectiveness across all platforms to inform strategic adjustments.

Authored and delivered monthly blog posts, consistently producing up to 400-word articles to drive content marketing efforts.

Drove substantial growth in brand social media presence, achieving an average 70% increase in followers, reach, and engagement metrics.

WEALAHKIDS
|

Social Media Manager

Lekki, Lagos, Nigeria

Summary

Managed brand presence and organized promotional campaigns, consistently delivering high-impact content and driving significant engagement.

Highlights

Successfully managed brand presence, achieving an average monthly reach of 50% across social media platforms.

Orchestrated and executed effective promotional campaigns, enhancing brand visibility and audience participation.

Developed and designed high-value content, averaging 20 posts per month, to drive user interaction and brand recognition.

Implemented daily niche-specific posting strategies, resulting in over 50% account reach and strong engagement rates.

Volunteer

THE STUDENT UNION, UNIVERSITY OF ILORIN
|

Public Relations Officer

Ilorin, Kwara state, Nigeria

Summary

Managed social media content and communication strategies for the Student Union, fostering community engagement and positive brand image.

Highlights

Managed and curated engaging content for the Student Union's Facebook, Instagram, and Twitter platforms, enhancing online presence.

Fostered a strong sense of community and inclusivity by actively engaging with the student body across various online channels.

Developed and executed strategic communication plans, successfully maintaining a positive public image for the Student Union.

Generated insightful reports and recommendations based on social media data, guiding data-driven decision-making for the union.

MILLENNIALS ACTIVE CITIZENSHIP ADVOCACY AFRICA
|

Social Media Team Lead

Summary

Led social media content creation and management, ensuring consistent online presence and engagement for the organization.

Highlights

Oversaw the creation, posting, and management of all online content and responses for the organization's social media platforms.

Produced an average of 12 valuable content pieces and designs monthly, enhancing the organization's digital footprint.

DEPARTMENT OF POLITICAL SCIENCE, UNIVERSITY OF ILORIN
|

Public Relations Officer

Ilorin, Kwara state, Nigeria

Summary

Initiated and managed the department's social media presence, driving significant follower growth and student engagement.

Highlights

Spearheaded the establishment of the department's inaugural effective social media presence, overseeing all online activities.

Designed and launched social media campaigns strategically aligned with academic year milestones and departmental events.

Drove significant audience growth, achieving an average increase of 30 new followers per week and reaching 70% of the student population.

Cultivated and sustained strong relationships with both students and lecturers, enhancing departmental communication and collaboration.

STRENGTHENING SOCIETY TODAY FOUNDATION
|

Communications Team Lead

Summary

Led communications efforts, developing strategies that significantly boosted public engagement and organizational reach.

Highlights

Educated the public on organizational culture through strategically created and curated content.

Developed and implemented marketing and advertising strategies, increasing organizational presence and reach by 75%.

Drove a 50% increase in community engagement, reputation, and following across all social media platforms.

Education

UNIVERSITY OF ILORIN
Ilorin, Kwara state, Nigeria

Bachelor

Political Science

Grade: Second Class Honors

Courses

Dissertation: The Role of Social Media in the 2020 EndSars Protest

Certificates

Social Media Marketing

Issued By

LinkedIn Learning

Jobberman Soft Skills Training

Issued By

Jobberman

Digital Marketing Skills, Campus PRO Edition

Issued By

DIGIFY AFRICA (supported by Facebook)

The Fundamentals of Digital Marketing

Issued By

GOOGLE DIGITAL GARAGE

Skills

Content Creation

Content Curation, Graphic Design, Video Editing.

Social Media Management

Social Media Strategy, Digital Strategy, Social Media Analytics, Campaign Management.

Data Analysis

Key Performance Indicators (KPIs), Engagement Rate Analysis, Follower Growth Tracking, Click-Through Rate (CTR) Analysis.

Communication

Community Engagement, Stakeholder Management, Report Generation, Public Relations.

Problem Solving

Creative Problem Solving, Analytical Thinking, Result-Oriented, Proactive Approach to Changes.

Collaboration

Team Work, Cross-functional Collaboration.

Software Proficiency

Microsoft Office Suite.