Developed and maintained a multi-phase product roadmap for Jetzy's travel-social engagement platform, prioritizing geo-location-based user matching, Travel-GPT integration, and gamified rewards (JetPoints).
Conducted in-depth user research and competitive benchmarking, identifying platform gaps and validating new feature concepts to drive data-informed decisions and increase user engagement.
Defined and tracked critical KPIs, including user acquisition, Daily Active Users (DAU), JetPoints redemption rates, and retention metrics, utilizing Google Analytics and in-app tools to inform strategy.
Led cross-functional product launch efforts, collaborating with marketing, engineering, and UI/UX teams to ensure timely rollouts, targeted promotions, and optimized app store performance for new features and campaigns.
Facilitated Agile ceremonies and sprint planning, ensuring alignment between product objectives and engineering delivery to accelerate feature development.
Iterated product features leveraging feedback loops from user reviews, app analytics, and internal testing, significantly enhancing overall user experience.
Designed and implemented robust user verification and moderation flows, enhancing platform authenticity and user safety.