Grabtern
Summary
Logo design project for Grabtern (Aligarh Muslim University), focusing on brand identity and market analysis.
About
Highly motivated and results-oriented Product Designer with a strong background in UX/UI, social media strategy, and research. Proven ability to drive growth, enhance user experience, and deliver impactful designs across diverse industries. Experienced in leveraging generative AI for improved workflow and collaborating effectively with cross-functional teams to achieve strategic objectives.
Work
Village Company
|User Experience Designer (Founder's office)
Summary
Contributed to product design and marketing visuals within the founder's office, focusing on enhancing user experience and driving sales.
Highlights
Led the development and refinement of designs and marketing visuals across multiple SKUs, ensuring brand consistency and market appeal.
Conducted in-depth market research and competitor analysis for content creation and copywriting strategies, leveraging generative AI to boost growth by 2x and streamline workflow efficiency.
Revitalized the Shopify e-commerce platform, significantly improving the shopper experience and driving a measurable increase in online sales.
Nofrills Academy
|UI & Social Media Designer (Founder's office)
Summary
Responsible for designing engaging UI/UX and social media content to support lead generation and marketing initiatives.
Highlights
Crafted compelling designs for lead generation and marketing campaigns, contributing to increased user engagement.
Developed engaging templates and theme-based elements to capture viewer attention and enhance user interaction.
Created intuitive wireframes and interactive prototypes for a seamless website experience, optimizing user journeys for diverse buyer segments.
Pioneered innovative social media content strategies, including reels and shorts, to capitalize on market trends and capture audience attention.
Drove strategic planning and execution of weekly goals, leveraging analytics and presentations to accelerate company growth trajectory.
Kinesis Technical Society
|UI/UX Designer
Summary
Designed and implemented UI/UX elements for the tech society's website, enhancing its visual appeal and functionality.
Highlights
Integrated dynamic elements into the website, enhancing visual appeal and user interaction.
Improved website navigation to deliver a more seamless and intuitive user experience.
Engineered new features to enhance information accessibility and user understanding.
Redefined the brand identity and implemented a cohesive tech-themed aesthetic across the website.
EasyED
|UX Research & Operations Lead
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Summary
Led UX research and operations efforts to optimize user experience and improve digital presence.
Highlights
Conducted comprehensive market trend analysis and audience research to inform product development and strategic decision-making.
Achieved a 40% increase in website traffic and enhanced online visibility through targeted UX improvements and strategic initiatives.
Introduced a new sharing feature, significantly boosting user engagement and content dissemination.
Streamlined team communication and project alignment by developing clear sketch flows and interactive prototypes.
Education
APJ Abdul Kalam Technical University (KIET Group of Institutions)
Bachelors in Technology
Technology
Army Public School, Meerut Cantt
Intermediate
General Studies
Grade: 86.6%
Army Public School, Meerut Cantt
Matriculation
General Studies
Grade: 86.8%
Skills
Design
User Experience, Interaction Design, User Interface, Digital Prototyping, Visual Design, Wireframing, Low-High Fidelity Mockups.
Copywriting
Social Media, Advertisement, Banners, Quantitative Analysis, Competitor Analysis, Design Strategy.
Research
User Interviews, User Testing, Journey Mapping, Quantitative Analysis, Competitor Analysis, Design Strategy.
Software & Programming
Sketch, Illustrator, Photoshop, InDesign, AfterEffects, C, C++, Canva, Adobe Creative Suite, HTML, CSS.
Visual Design
Poster Design, Branding, Typography, Iconography, Book Design, Web Design, Stylesheets, Guidelines.
User research
Benchmarking
Projects
Fitegg
Summary
UI/UX design project for a startup, focusing on brand distinction and user engagement for a health-focused platform.