About
Highly accomplished Marketing Strategist with over 7 years of expertise in orchestrating AI-driven lifecycle campaigns and advanced marketing automation. Proven track record generating over $10M in attributed revenue across B2B SaaS, fintech, and financial publishing, excelling in HubSpot administration and automation optimization. Adept at architecting scalable customer journeys that predictably convert leads into evangelists within high-velocity environments.
Work
Independent
|Growth Architect
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Summary
Led independent marketing architecture initiatives, driving significant backend sales through advanced automation and email strategies.
Highlights
Designed and executed sophisticated email and automation workflows, directly generating over $2M in backend sales within the first year.
Developed and optimized scalable campaign calendars and lead nurturing sequences leveraging HubSpot and behavioral triggers for enhanced engagement.
Streamlined content approval processes and improved stakeholder coordination, accelerating campaign deployment and market responsiveness.
Zero Percent / Nurp
|Lead Funnel Architect
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Summary
Orchestrated comprehensive lead funnel strategies, contributing $1.5M in revenue and maximizing sales efficiency through advanced marketing automation.
Highlights
Generated $1.5M in revenue by designing and implementing high-impact multi-segment email campaigns, Video Sales Letter (VSL) funnels, and sales enablement assets.
Engineered and deployed advanced lead scoring models and automated routing systems within HubSpot, significantly boosting sales team efficiency.
Implemented robust attribution reporting frameworks to precisely track lead progression and optimize funnel performance across the entire lifecycle.
Tradesmith
|Senior Copywriter – Product Marketing Focus
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Summary
Created high-converting product marketing campaigns, leveraging data-driven segmentation and cross-functional collaboration to drive engagement.
Highlights
Developed product launch campaigns with integrated content marketing, performance marketing, and AI-driven personalization, lifting engagement and conversion.
Partnered with product, marketing, and leadership teams to ensure brand positioning and messaging consistency across channels.
Money Map Press (Agora)
|Marketing Copywriter
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Summary
Produced impactful marketing copy, driving significant backend revenue and optimizing customer journeys through behavioral email flows.
Highlights
Delivered $133K+ in backend revenue via conversion-focused campaigns, including cart recovery automation, upsell sequences, and launch funnels.
Applied behavioral data insights to improve segmentation and drive higher ROI per campaign.
Various
|Freelance Financial Marketing Strategist
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Summary
Provided strategic financial marketing consulting, orchestrating full-funnel campaigns for diverse financial publishers to achieve substantial sales.
Highlights
Directed end-to-end marketing funnels for multiple publishers, achieving consistent six-figure results.
Created brand positioning strategies, lead magnets, and multi-platform content campaigns to expand reach and accelerate lead acquisition.
Equitymaster (Agora)
|Financial Copywriter
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Summary
Developed critical financial content, including renewal sequences and product positioning, while ensuring brand consistency and compliance.
Highlights
Produced renewal sequences and product positioning frameworks for financial publications, driving retention and customer loyalty.
Ensured regulatory compliance and brand consistency across all communications.
Fiserv India
|Senior Associate – Client Success & B2B Communication
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Summary
Managed global client accounts and recovered substantial revenue through strategic B2B retention campaigns.
Highlights
Managed enterprise-level client portfolios, recovering $500M+ in revenue through B2B retention campaigns and strategic relationship management.
Led change management initiatives to align customer success and sales operations with growth targets.
Education
University/College Not Specified
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Bachelor's Degree
Communication and Public Speaking
Skills
HubSpot Administration
Lead Scoring, Segmentation, Automation, CRM Management.
AI Workflow Design
Make, Zapier, n8n, Process Automation.
Email Campaign Orchestration
Journey Mapping, Lead Nurturing, Drip Campaigns.
Funnel Optimization
Attribution Reporting, Conversion Rate Optimization, Sales Funnels.
Sales Enablement
Revenue Operations Alignment, Sales-Marketing Alignment.
Data Management
Data Hygiene, Integration Management.
Marketing Analytics
Google Analytics, Marketing Attribution Tools, Dashboard Creation.
Copywriting
Personalization, Compliance Expertise, Direct Response Copy.
Campaign Management
Campaign Calendar Management, Content Approval Process Management, Stakeholder Coordination.
Product Marketing
Market Positioning, Product Launches.
Financial Marketing
Fintech Marketing, Financial Publishing, Investment Marketing.
B2B Marketing
SaaS Marketing, Client Success, B2B Communication.
Strategic Planning
Growth Strategy, Revenue Generation, Business Development.
Awards
Best public Speaker in North Delhi District
Awarded By
Toastmasters International
I participated in the Delhi public speaking championship, and bagged the first position for giving an emotionally resonating speech on my internal struggles and the breakthrough I achieved in my personal life as a result of the pain I was going through. The topic I spoke on was called - The Wall.