About
Highly accomplished Senior Business Analyst with 5+ years of experience driving data-informed product and business strategies in fast-paced e-commerce environments. Leverages advanced analytics, A/B testing, and GenAI to optimize performance, enhance user experience, and deliver significant revenue growth and cost savings, including leading initiatives that generated over $870M in funding and ₹5Cr in revenue savings.
Work
MEESHO
|Senior Business Analyst
Bengaluru, Karnataka, India
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Summary
Led high-impact data analytics initiatives across product discovery, monetization, and user growth, driving significant revenue increases, operational efficiencies, and strategic business decisions for a leading e-commerce platform.
Highlights
Spearheaded A/B testing on wishlist features, enabling real-time product swaps and driving a 12% uplift in order conversion.
Developed a GenAI-based attribute normalization pipeline using Gemini Deep Research, OpenAI, and n8n workflow automation, influencing over 55% of total platform order contribution.
Achieved a 5% revenue increase and 2.5% conversion uplift via dynamic relevance thresholds in search, as part of an AdTech platform overhaul.
Collaborated with the CEO's office on Series E & F due diligence, preparing data and decks instrumental in raising $870M in funding.
Reduced fraud-related losses by $250K/month through data-led interventions in referral and discount abuse programs.
OLA
|Business Analyst
Bengaluru, Karnataka, India
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Summary
Designed and implemented robust fraud monitoring systems, automated business reports, and tracked key revenue metrics to achieve significant cost savings and operational efficiency.
Highlights
Designed and implemented fraud monitoring systems, generating ₹5Cr in revenue savings by leveraging Metabase for actionable insights.
Automated critical business reports and created dashboards for CXO-level insights, reducing manual effort by 15% daily.
Defined and tracked key metrics on revenue leakage, enhancing visibility and facilitating corrective actions across functions.
FLIPKART
|Associate Business Analyst
Bengaluru, Karnataka, India
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Summary
Analyzed performance variance to provide growth strategies for leadership and contributed to a social commerce pilot, aligning product design with business outcomes.
Highlights
Analyzed performance variance across key metrics (CTR, GMV) to provide data-backed growth strategies for leadership during sales events.
Contributed to "Flipkart Ideas," a brand-sponsored social commerce pilot for Electronics, aligning product design with business outcomes to uplift Click-Through Rate (CTR).
PROCTER & GAMBLE
|Product Supply Intern
Mumbai, Maharashtra, India
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Summary
Automated warehouse operations and piloted RFID pallet tracking to significantly improve efficiency and reduce operational costs within product supply.
Highlights
Automated warehouse operations using VBA & RPA, resulting in a 30% reduction in operator time.
Piloted RFID pallet tracking, generating ₹27L in operational cost savings and significantly enhancing asset utilization.
Education
Indian Institute of Technology Madras (IIT Madras)
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B.Tech.
Chemical Engineering
Grade: 8.08/10 CGPA
Skills
Programming & Tools
SQL, Pyspark, Python, Presto, Redshift, Databricks, Mixpanel, MS Excel, PowerPoint, VBA, RPA.
Data Visualization
Apache Superset, Metabase, Power BI, Looker, Tableau.
Experimentation & Analytics
A/B Testing, Funnel Analysis, Campaign Optimization, Root Cause Analysis, KPI Frameworks, Data-Driven Decision Making.
Product & Business Strategy
Generative AI, Machine Learning, AdTech, Fraud Detection, Revenue Optimization, Market Analysis, Strategic Planning, Cross-functional Leadership, Stakeholder Management, Product Management.