Work
Lagos, Nigeria
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Summary
Led digital marketing and business development initiatives to enhance organizational awareness and drive customer engagement for a hospitality brand.
Highlights
Identified and executed growth initiatives to increase club awareness, foot traffic, and membership acquisition within the VGC community.
Supported the development and refinement of membership pricing structures, promotional offers, and seasonal campaigns (e.g., Black Friday, festive promotions).
Planned and executed digital marketing campaigns across Instagram, WhatsApp, and in-club platforms to promote events, facilities, and services.
Created over 100 branded marketing assets including captions, flyers, event announcements, and promotional content.
Represented the club at community engagements, fairs, and resident meetings to communicate value propositions and address membership misconceptions.
Coordinated content for recurring programs including Karaoke Nights, Movie Nights, Fitness Classes, Tournaments, and Family Events.
Assisted in onboarding processes for new members by coordinating communication, documentation, and follow-ups.
Lagos, Lagos State, Nigeria
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Summary
Directed the digital transformation of employee data and enhanced HR system efficiency within a fast-paced corporate environment.
Highlights
Spearheaded the update of the employee database, leading the digital transformation of employee data. Access and accuracy improved by an estimated 20%.
Further improved the operational efficiency of the HR department by enhancing the document filing systems which improved the speed of retrieval by 15%.
Developed a new tracking spreadsheet to manage data which improved accuracy and reduced errors by 10%.
Participated in collaborative efforts to aid in the strategic initiatives and contribute to the cross-departmental synergy.
Interacted with internal and external HR stakeholders on important matters which strengthened my written and verbal communication skills.
Adedamola Olamide Bajowa
Business Development & Operations Professional | Digital Marketing | Aspiring Cloud Engineer
Lagos, NG.About
I am a business administration degree holder with a significant background in business development, operations, and online marketing, especially in businesses that are service-oriented and membership-based. My background includes strategy implementation, customer support, vendor management, and reporting, as well as improvement of various business processes, which helps in business development, increased visibility, and increased efficiency.
In my current role, I assist with business development by connecting organizational goals with the development of marketing campaigns, handling relationship management with stakeholders, organizing events, and tracking results. In terms of my skills in digital marketing, I have skills in content, campaign, audience, and data analysis.
In addition to my background in business, I am working on developing my skills in cloud engineering with a structured learning approach. This helps me develop a strong foundation in cloud infrastructure, web technologies, and system operation, keeping in mind a perspective that focuses on connecting business strategy with technology adoption for optimized efficiency.
I am looking to leverage my skills in business development, analysis, and process-oriented work to continue developing my skill set in the technology area, thereby helping me emerge as a business professional enabled by technology.
Volunteer
Anti Suicide & Depression Squad
|Volunteer Social Media Team Member
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Summary
Managed social media content strategy and community engagement to amplify awareness and support for mental health initiatives.
Highlights
Managed the creation and execution of content strategies across social media platforms.
Tailored social media strategies to meet the target audience.
Fostered a sense of community through various engagement strategies with followers
Enhancing our reach and engagement in ways that aligned with the project’s desired goals
Analyzing performances and readjusting strategies to meet with the demands of the algorithm.
Certificates
Skills
Technical Skills
HTML, CSS, Digital Media Strategy, Content Management, Database Management, Tracking Spreadsheets.
Core Competencies
Critical Thinking, Problem Solving, Research & Analysis, Strategic Planning, Project Coordination, Cross-functional Collaboration, Data Management, Process Improvement, Communication.
Professional Development
Lifelong Learning, Leadership Development, Diversity & Inclusion.