Adeyinka (Kay) Freeman

Scrum Master | Product Owner | Data Analyst
Ikeja, NG.

About

Certified Scrum Master and Agile Project Leader with over a decade of progressive experience driving high-impact software product delivery and fostering high-performing cross-functional teams. Adept at leveraging data analytics, including PowerBI and Tableau, to enhance customer satisfaction and operational efficiency, notably increasing collections by 25% for government transport revenue systems. Combines strong technical proficiency with exceptional stakeholder engagement and communication skills to consistently deliver business-aligned solutions in fast-paced environments.

Work

Masters PTY LTD
|

Scrum Master | Product Owner | Data Analyst

Summary

Led Agile ceremonies and provided data-driven insights to optimize web/mobile product development for Masters PTY LTD.

Highlights

Facilitated all core Agile ceremonies (sprint planning, retrospectives, daily stand-ups) for web/mobile product teams, fostering continuous improvement and adherence to Agile principles across two product squads.

Managed sprint backlogs and supported grooming sessions, optimizing workflow and maintaining velocity metrics to enhance team predictability and delivery cadence.

Provided real-time reporting on user engagement KPIs using PowerBI and Tableau, directly contributing to a 15% uplift in customer satisfaction.

Collaborated extensively with stakeholders for requirements elicitation, ensuring product increments were strategically aligned with overarching business goals.

SoftAlliance & Resources Ltd
|

Agile Project Lead | Data Analyst – Billing & Payment

Summary

Directed a Scrum team delivering critical data compliance solutions and optimizing revenue systems for the Lagos State Government.

Highlights

Led a Scrum team in delivering critical data compliance solutions for the Lagos State Government's transport revenue systems, specifically the PlateDetect Automatic Number Plate Recognition System.

Designed and implemented comprehensive dashboards and KPIs, improving data transparency and operational compliance, which increased transport revenue collections by 25%.

Coached internal teams on Agile fundamentals and change adoption practices, significantly improving release cadence through iterative planning for the PlateDetect system.

Served as a key liaison between external government stakeholders and technical teams, ensuring clear communication and accountability in sprint deliverables for the Lagos State Central Billing System.

Presented analytical outcomes and product capabilities at high-profile events like Gitex Dubai, enhancing product credibility and securing stakeholder buy-in.

Softcom Limited
|

Customer Success Analyst | Junior Data Analyst

Summary

Delivered Agile-enabled software solutions and managed digital payment platform implementations for enterprise clients.

Highlights

Delivered Agile-enabled software solutions for major enterprise clients including MTN Nigeria and Access Bank Plc, enhancing their digital capabilities and market reach.

Managed end-to-end cross-channel implementation (web, mobile, USSD) of digital payment platforms, driving significant user adoption and market penetration.

Actively participated in backlog grooming, User Acceptance Testing (UAT), and support escalation processes, ensuring high end-user satisfaction and optimizing team productivity.

Education

RMIT University

Master of Science (MSc)

Analytics

Certificates

Professional Scrum Master (I)

Issued By

Scrum.org

Professional Scrum Product Owner (I)

Issued By

Scrum.org

Skills

Product Management & Strategy

Requirements Gathering, User-centered Design, Product Launch, Backlog Management, Stakeholder Engagement, Customer Engagement, Product Delivery, User Acceptance Testing (UAT).

Agile & Project Management

Scrum Framework, Agile Methodologies, Jira, Confluence, Trello, Sprint Planning, Retrospectives, Daily Stand-ups, Sprint Backlogs, Velocity Metrics, User Stories, Acceptance Criteria, Sprint Burndown Charts.

Data Analysis & Business Intelligence

PowerBI, Tableau, SQL, Python (Jupyter Notebook, Pandas), R Programming, KPI Reporting, Data Transparency, Operational Compliance.

Technical & Blockchain

Blockchain Fundamentals, Decentralization (dApps).

Communication & Leadership

Cross-functional Collaboration, Problem-Solving, Adaptability, Analytical Thinking, Clear Communication, Coaching, Client Management, Team Leadership.

Collaboration Tools

MS Teams, Slack, Google Workspace.