Below the Line as a Tool in Promoting Consumer Behaviour
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Summary
Academic research exploring the effectiveness of 'Below the Line' marketing strategies in influencing consumer behavior, demonstrating analytical and research capabilities.
GEORGE AKINWUNMI ALFRED
Digital Marketer | Content Strategist
Ikosi-Ketu, NG.About
Highly motivated and results-driven Mass Communication graduate with newly acquired expertise in digital marketing, social media management, paid advertising, and content creation. Eager to leverage strong analytical and problem-solving abilities to address real marketing challenges, drive innovation, and contribute to the strategic growth of forward-thinking organizations.
Work
Proton Security Services
|Security Personnel
Lagos, Lagos State, Nigeria
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Summary
Maintained a secure environment and ensured operational safety through vigilant monitoring and proactive risk mitigation.
Highlights
Ensured safety and security of premises through vigilant patrols and continuous surveillance, mitigating potential risks and upholding compliance with protocols.
De-escalated security incidents and protected company assets by applying effective problem-solving strategies and rapid response.
Fostered cohesive and responsive security operations through clear and concise communication with team members and management.
FrankMade-it (Graphic Designer)
|Social Media Manager
Lagos, Lagos State, Nigeria
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Summary
Managed social media presence, created engaging content, and implemented strategies to enhance brand visibility and audience engagement.
Highlights
Developed and executed comprehensive social media content strategies, significantly increasing brand presence and follower engagement across diverse platforms.
Created engaging visual and written content for various social media channels, driving audience interaction and brand storytelling.
Optimized marketing campaigns by rigorously analyzing social media performance metrics (CTR, CPM, ROI), leading to improved reach and audience interaction.
Managed multiple social media platforms, ensuring consistent brand messaging and implementing proactive community management to foster engagement.
Mc-Donald Ventures
|Sales Representative
Lagos, Lagos State, Nigeria
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Summary
Drove product sales and cultivated client relationships to achieve revenue targets and expand market reach.
Highlights
Engaged prospective clients to effectively present products and services, directly contributing to customer acquisition and revenue generation.
Cultivated strong client relationships through effective communication, achieving high levels of customer satisfaction and fostering repeat business.
Consistently met and exceeded sales targets by utilizing persuasive communication and negotiation skills to successfully close deals.
Education
Lagos State University of Science and Technology
Lagos State, Lagos State, Nigeria
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Ordinary National Diploma (OND)
Mass Communication
Certificates
Digital Marketing
Issued By
Bloomy technology
Digital Marketing and Content Creation
Issued By
Terra learning
Master Entrepreneurship Courses
Issued By
Udemy
Skills
Digital Marketing Strategy
Social Media Marketing, Content Creation, Content Management, Email Marketing, Marketing Automation, Paid Advertising, Content Planning, Campaign Performance Analysis, Data Reporting, Interpreting Metrics.
Paid Advertising Platforms
Meta Ads, TikTok Ads, Google Ads.
Marketing Analytics & Metrics
CTR, CPC, CPM, ROI.
Marketing Tools
Meta Business Suite, Ads Manager, Mailchimp, TikTok Ad.
Professional & Transferable Skills
Attention to Detail, Excellent Communication, Problem-Solving, Teamwork, Proficient IT Skills, Effective Leadership, Management, Strategic Planning, Project Management, Innovation.