Managed Investap, a B2C app for India's largest AMC, serving 20 Lakh+ Monthly Active Users with a 4.5+ rating, achieving a 'Mega Star' award for outstanding digital experience delivery.
Improved transaction success rate by over 80% by launching critical features like UPI Autopay and simplified UPI journeys, significantly enhancing user experience and conversion.
Spearheaded the launch of innovative features including Goal Based Investment, Voice-Enabled Journeys, LTCG/STCG & Exit Load Information, adding substantial investor value.
Established and led Marketing Automation setup to track user journeys, provide targeted nudges, and execute in-app campaigns to boost engagement and retention.
Analyzed customer feedback from multiple channels (App, App Stores, Call Centre) to inform and plan product sprints, ensuring continuous improvement and user-centric development.