Alex Salavin

Product & Community Manager | Marketing & Event Specialist
Hannover, DE.

About

A highly versatile and results-driven professional with a strong foundation in Product, Community, Marketing, and Project Management, complemented by entrepreneurial experience in event and music label management. Expert in developing and executing strategic initiatives, fostering community engagement, and driving business growth across diverse industries, from corporate communications to lifestyle media.

Work

ÆON GbR
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Co-Founder & Event Organizer

Hannover, Lower Saxony, Germany

Summary

Co-founded and managed ÆON GbR, an event series and organization, overseeing event marketing, planning, and execution from conception to delivery.

Highlights

Co-founded and launched a successful event series, conceptualizing themes and securing venues to attract diverse audiences and maximize attendance.

Managed comprehensive event marketing campaigns across digital and traditional channels, driving significant attendance and brand awareness for each event.

Directed end-to-end event planning and organization, including logistics, vendor management, and on-site coordination for multiple large-scale events.

Developed strategic partnerships and sponsorships, enhancing event reach and securing essential resources to ensure successful execution.

Schlütersche Mediengruppe
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Produkt- & Community-Manager – Lifestyle-Magazin „nobilis“

Hannover, Lower Saxony, Germany

Summary

Led product development and community management initiatives for the 'nobilis' lifestyle magazine, focusing on enhancing product offerings and fostering reader engagement.

Highlights

Managed the end-to-end product lifecycle for new lifestyle magazine offerings, from concept to market launch, ensuring alignment with brand vision and market demand.

Developed and executed comprehensive community engagement strategies, significantly increasing reader interaction and loyalty across digital platforms.

Collaborated cross-functionally with editorial and marketing teams to integrate product features and community feedback into content planning, driving enhanced user experience.

Conducted thorough market research and competitive analysis to identify new product opportunities and optimize existing lifestyle magazine products for sustained growth.

mark_ad GmbH Werbeagentur
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Projektmanager

Hannover, Lower Saxony, Germany

Summary

Directed the comprehensive management of marketing projects, ensuring client satisfaction and efficient budget allocation within an advertising agency setting.

Highlights

Orchestrated the full lifecycle of diverse marketing projects, coordinating cross-functional teams to deliver campaigns on time and within budget.

Managed client communication and relationships, serving as the primary point of contact to ensure project objectives were met and expectations exceeded.

Developed and managed project budgets, optimizing resource allocation and tracking expenditures to ensure financial efficiency and profitability.

Streamlined proposal generation and contract management processes, enhancing operational efficiency and accuracy for new business acquisition.

Mediatouch GmbH
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Junior Social Media Manager

Hannover, Lower Saxony, Germany

Summary

Developed and executed strategic social media plans, managing community engagement and content initiatives to enhance brand presence.

Highlights

Developed and implemented strategic social media channel plans, leading to increased audience engagement and brand visibility across key platforms.

Managed comprehensive social media campaigns across multiple platforms, optimizing content for maximum reach and interaction.

Fostered and grew online communities, responding to inquiries and facilitating discussions to build brand loyalty and positive sentiment.

Utilized project management methodologies to coordinate content creation and publishing schedules, ensuring timely delivery of engaging social media assets.

SOMNUS.Records
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Founder & Label Manager

Hannover, Lower Saxony, Germany

Summary

Founded and managed SOMNUS.Records, a music label, overseeing project management, marketing, social media, booking, and event planning.

Highlights

Founded and successfully launched a music label, defining its artistic direction and comprehensive business model.

Led comprehensive project management for artist releases, coordinating production, distribution, and promotional timelines to ensure successful launches.

Developed and executed integrated marketing and social media strategies, significantly increasing artist visibility and audience engagement.

Managed artist booking and event planning, securing performance opportunities and organizing promotional events to expand reach and fan base.

R&K Verpackungswelt GmbH
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Werkstudent Business Development

Nürnberg, Bavaria, Germany

Summary

Supported business growth initiatives through new sales platform development, customer acquisition, and innovative product idea generation in a remote capacity.

Highlights

Contributed to the development and launch of a new sales platform, enhancing digital sales capabilities and streamlining customer access to products.

Engaged in existing customer acquisition efforts, identifying opportunities for upselling and cross-selling to expand market share and client relationships.

Generated and refined innovative product ideas, conducting preliminary market research to assess viability and alignment with business objectives.

Analyzed market trends and competitor activities to identify new business opportunities and competitive advantages for packaging solutions.

Sennheiser electronic GmbH & Co. KG
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Praktikum Corporate Communications & Brand

Hannover, Lower Saxony, Germany

Summary

Supported corporate communications and brand initiatives, assisting in the development of sponsorship, merchandising strategies, and brand design.

Highlights

Assisted in the development and implementation of sponsorship and merchandising strategies, enhancing brand visibility and market presence.

Contributed to brand design projects, ensuring consistency across various communication materials and product lines.

Supported corporate communication efforts, drafting content and coordinating with internal and external stakeholders.

Conducted research on market trends and competitor activities to inform brand positioning and communication strategies.

S-KON New Business AG
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Sales / Retention & Employee Training Specialist

Hannover, Lower Saxony, Germany

Summary

Managed sales within the retention department, focusing on customer retention, employee training, and client support to enhance overall satisfaction.

Highlights

Achieved strong customer retention rates by providing proactive support and tailored solutions to existing clients, contributing to sustained revenue.

Developed and delivered comprehensive training modules for new employees, significantly improving sales team performance and product knowledge.

Managed client relationships effectively, addressing concerns and ensuring high levels of customer satisfaction through personalized engagement.

Analyzed customer feedback to identify areas for service improvement and contributed to strategic retention initiatives.

KLM Marketing
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Praktikum Marketing & Studentische Aushilfe Sales

Hannover, Lower Saxony, Germany

Summary

Conducted target group analysis and social media management for B2B clients while actively engaging in new customer acquisition and sales support.

Highlights

Performed in-depth target group analysis and definition, informing strategic marketing campaigns for B2B clients and optimizing outreach.

Managed social media presence for B2B accounts, developing engaging content and implementing strategies to reach target audiences effectively.

Actively engaged in new customer acquisition, generating qualified leads and contributing to significant sales pipeline growth.

Supported marketing initiatives by researching industry trends, preparing campaign performance reports, and assisting with client presentations.

Volunteer

SV Langenhagen von 1971 e. V.
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Swimming Coach & Trainer

Langenhagen, Lower Saxony, Germany

Summary

Provided dedicated coaching and supervision for children's and competitive swimming groups, fostering skill development and sportsmanship.

Highlights

Coached and mentored children's swimming groups, teaching fundamental techniques and ensuring a safe and encouraging learning environment.

Trained competitive swimming groups, developing advanced skills and preparing athletes for regional and national competitions.

Organized and supervised swimming activities, promoting teamwork, discipline, and physical fitness among over 50 participants annually.

Contributed to the positive development of young athletes, enhancing their confidence and discipline in aquatic sports.

Education

University of West London & Deutsche POP – Berlin
Berlin, Berlin, Germany

Bachelor of Arts

Music & Event Management

Courses

Music Business

Marketing

Project Management

Ostfalia Hochschule für angewandte Wissenschaften
Wolfsburg, Lower Saxony, Germany

Bachelor of Arts (Unfinished)

Health and Care Economics

IGS Langenhagen
Langenhagen, Lower Saxony, Germany

High School Diploma

General Higher Education Entrance Qualification (Abitur)

Languages

German
English
Spanish
Russian

Skills

Office Software

MS Office.

Social Media Management

Meta, TikTok, Hootsuite, Social Media Strategy, Community Management.

Music & Event Technologies

Spotify, SoundCloud, BandCamp, Event Organization.

Design & Video Editing

Adobe InDesign, Photo Editing, Video Editing.

Project Management Tools

Asana, Project Planning, Task Management.

Content Management

Frontify, Content Strategy, Digital Asset Management.