Alicia Tang
Business & Marketing Strategist
New York, US.About
High-achieving Columbia University student with diverse internship experience in media, real estate, and marketing, driving strategic partnerships, optimizing revenue, and enhancing brand engagement. Leverages strong analytical skills and a proven ability to synthesize complex data into actionable insights, consistently exceeding performance targets and leading high-impact initiatives.
Work
Warner Bros. Discovery (HBO Max)
|Partnership Management Intern - Revenue & Strategy
New York, NY, US
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Summary
As Partnership Management Intern, Alicia led strategic projects, managed critical trackers across 10+ territories, and synthesized industry insights to optimize subscriber LTV and inform senior leadership on platform performance.
Highlights
Spearheaded an intern project on streaming bundling, auditing 7 competitors to identify market white space and develop retention strategies, optimizing subscriber Lifetime Value (LTV) and earning strong positive feedback from the Head of Distribution.
Managed 5 strategic trackers to monitor internal and competitor offers, including an international distribution tracker spanning Universal Search and Sports Zone availability across 10+ territories.
Analyzed earnings calls and industry reports to produce executive-level partner briefs, synthesizing platform performance and partnership updates into key insights for senior leadership.
Swire Group
|Portfolio Management Intern
Shanghai, Shanghai, China
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Summary
As Portfolio Management Intern, Alicia developed SOE partnership strategies by evaluating equity models and synthesizing consumer insights to inform brand positioning and market penetration.
Highlights
Developed a comprehensive SOE partnership strategy by interviewing 5 account leads to evaluate equity models (e.g., 30% vs. 70% ownership), recommending optimizations to balance risk and maximize portfolio value.
Synthesized insights from over 500 premium consumers, delivering data-driven recommendations that informed brand positioning and partnership strategy to penetrate the nightlife F&B and entertainment market.
Dentsu Global
|Account Management Intern
Hong Kong, Hong Kong, Hong Kong
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Summary
As Account Management Intern, Alicia developed campaign briefs and co-branded partnership strategies, repositioning products and optimizing retail touchpoints for a projected 7% sales uplift.
Highlights
Developed a campaign brief and co-branded partnership strategy, successfully repositioning digital cameras towards female-identifying consumers and projecting a 7% category sales uplift.
Analyzed shopper behavior trends and designed targeted messaging for HSBC, optimizing retail touchpoints to increase multi-channel engagement across various platforms.
Volunteer
Columbia Marketing Club
|President
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Summary
As President, Alicia scaled the executive board, launched new initiatives including an in-house consulting arm, and executed a full visual rebrand, significantly expanding the club's creative business ecosystem and engagement.
Highlights
Scaled the executive board from 4 to 13 members and established a 3-year growth roadmap, enhancing organizational governance and expanding Columbia's creative business ecosystem.
Launched an in-house consulting arm, weekly newsletter, and three recurring event series, establishing sustainable programming that engaged over 200 students and alumni annually.
Established a robust alumni network and executed a full visual rebrand, significantly elevating organizational presence and positioning the club as Columbia's leading hub for creative-business initiatives.
Alpha Chi Omega
|VP PR & Marketing
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Summary
As VP PR & Marketing, Alicia scaled digital reach 5x to 250K by designing data-driven content strategies and directing creative campaigns, amplifying chapter visibility and strengthening community presence.
Highlights
Scaled digital reach by 5x from 50K to 250K within 3 weeks through data-driven content strategy, producing the chapter's highest-performing post by engagement (likes, comments, saves).
Directed successful brand activations and creative campaigns, coordinating photoshoots and member engagement initiatives that significantly amplified chapter visibility and strengthened community presence across multiple platforms.
Education
Columbia University
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Bachelor of Arts
Film and Media Studies, Business & Statistics Concentration
Grade: 3.9 GPA
Courses
Advanced Coursework in Strategy and Management
Chinese International School
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High School Diploma
International Baccalaureate Diploma
Grade: SAT: 1550, Valedictorian
Awards
T. Howard Foundation Fellow
Awarded By
T. Howard Foundation
Named a fellow in a competitive program cultivating diverse leaders across the TMT sector, recognizing leadership potential and commitment to media and technology.
Hong Kong Scholarship for Excellence
Awarded By
Hong Kong Scholarship Committee
Awarded as 1 of ~70 recipients selected from 723 applicants for outstanding academic achievement.
Languages
English
Mandarin
Cantonese
Spanish
Skills
Microsoft Excel
Pivot Tables, Data Analysis.
PowerPoint
Presentations.
Social Media Strategy
Digital Communication, Content Strategy, Campaign Management.
Market Research
Consumer Insights, Competitive Analysis.
Strategic Planning
Business Development, Growth Roadmapping.
Partnership Management
Stakeholder Engagement, Negotiation.
Project Management
Cross-functional Collaboration, Program Leadership.
Brand Development
Brand Repositioning, Visual Rebranding.
Communications
Executive Briefing, Public Relations.