Alistair Gillespie

Owned end-to-end content and SEO strategy for Sample Focus, launching blog from scratch and scaling organic traffic from 0 to 150,000 monthly visitors within 5 months.

Built and managed a 450,000-subscriber email program, achieving a 44% open rate and 3.6% CTR through personalized engagement and A/B testing.

Architected and executed multi-channel demand generation campaigns for B2B SaaS clients, aligning marketing efforts with sales pipeline goals and optimizing MQL-to-SQL conversion through data-driven CRO strategies.

Led comprehensive brand strategy development for “Sons Livres,” encompassing competitive research, brand book creation, identity, and messaging to establish a distinct market presence.

Led branding strategy for a new company subsidiary, successfully establishing a distinct market position and doubling visibility within 3 months.

Implemented internal marketing procedures that significantly improved operational metrics and enhanced team efficiency.

Advised C-Suite on strategic marketing initiatives, leveraging data-driven insights and ROI analysis to optimize resource allocation and financial commitments.

Spearheaded the end-to-end development of a new brand, including strategy, identity, and a cohesive messaging framework.

Managed the successful launch of Zyte API, enhancing lead quality by 20% and fostering significant community growth.

Led SEO and content strategies, optimizing conversion rates by 15% within 4 months through targeted initiatives.

Boosted lead generation by 25% through the implementation of multi-channel marketing campaigns and targeted outreach.

Directed a team of 10 writers, achieving a 50% increase in overall content engagement through strategic content development.

Grew social media followers by over 2,500 and boosted engagement by 67% by aligning content delivery with strategic brand objectives.

Executed impactful branding efforts that secured multiple industry awards, including the prestigious IAOP 2022 recognition.

Directed comprehensive business development and digital marketing strategies, laying the foundational framework for a startup's market entry.

Managed a team of 20 freelancers to enhance product promotions during live events, significantly boosting brand exposure.

Executed targeted digital advertising campaigns that optimized brand visibility and engagement, contributing to early-stage growth.

Developed and executed comprehensive corporate communication plans for high-profile clients, securing extensive press and media coverage.

Coordinated and managed various marketing and PR events, significantly improving client exposure and stakeholder engagement.

Led communications efforts during international film festivals, successfully increasing global brand visibility.

Managed and facilitated key sales meetings at the American Film Market 2011, supporting business development objectives.