Alloysius FRANCIS

Acted as a bridge between designers and developers across 10+ early-stage startups, ensuring feature prioritization, seamless collaboration, and consistently high product quality in fast-paced environments.

Applied deep UX/UI insight to crypto and DeFi products, making informed product decisions based on user mental models, interaction flows, and accessibility, ultimately contributing to enhanced usability and trust.

Collaborated with African game developers on a culturally grounded game project, analyzing narrative structures, identifying experiential gaps, and improving storytelling cohesion for better player engagement.

Deployed agile frameworks (Scrum/Kanban) from ideation to launch, managing sprint cycles, backlog grooming, and MVP scoping across various domains and including fashion tech, edtech, and digital communities.

Led market research, usability audits, and user interviews to validate product direction, especially for niche audiences. E.g., identifying fashion-user behaviors and aligning design/dev to meet market expectations.

Drove product discovery and growth experimentation in lean teams, using 1:N and A/B testing to optimize feature adoption, boost user retention, and support customer success at critical post-launch phases.

Created and maintained lightweight product documentation, including feature specs, user stories, journey maps, and internal knowledge wikis to support remote team alignment and cross-functional delivery.

Led in-depth market research and user analysis across local markets to bridge unmet needs, validate assumptions, and directly inform product positioning and strategic decisions.

Conducted user interviews and usability tests that filtered out key friction points, leading to actionable design improvements and enhanced product usability in line with PRDs.

Drove measurable growth in user acquisition and engagement, aligning product experiments with performance marketing goals and optimizing activation funnels through data-backed iterations.

Built and nurtured a product-centered ambassador/community program, transforming early adopters into engaged advocates and feedback loops for product development.

Analyzed product usage patterns and social signals using tools like [Mixpanel, Google Analytics, etc.], identifying key behavioral trends that influenced roadmap prioritization and growth tactics.

Led product research through a governance and user trust lens, aligning insights with strategic direction and regulatory considerations for roadmap validation.

Coordinated diverse collaboration sessions to align on product delivery timelines, feature scope, and iterative releases, ensuring tight feedback loops between design, development, and strategy.

Designed and executed client-facing surveys and discovery interviews, capturing structured qualitative feedback to inform product iterations and prioritize high-impact feature updates.

Conducted A/B and 1:N test scenarios to validate hypotheses, optimize features, and analyze user behavior before scaling decisions.

Synthesized insights from pre-launch expectations and post-usage reflections, identifying experience gaps and opportunity areas to inform continuous product refinement.

Collaborated with a diverse team of developers, designers, and strategists to align product strategy with performance outcomes, contributing to goal setting, sprint planning, and execution.

Facilitated and anchored internal knowledge-sharing sessions and demos, translating vision-aligned concepts into actionable discussions across technical and non-technical stakeholders.

Authored clear, structured product documentation including explainer content, feature breakdowns, and technical deep-dives (e.g., on UNISWAP) to improve internal clarity and accelerate development handoffs.

Created structured educational content and playbooks on Notion, showcasing it as both a collaborative workspace and an internal product knowledge base for onboarding and alignment.

Collaborated with a campaign team on creating & driving a marketing campaign on a University campus in promotion of a product.

Part of a marketing research team involved with reconciling the market-fit of our product with the student community.

Collaborated with a content management team to ensure proper brand communication and delivery on social media.

Curating and showcasing of the brand whilst making use of proper trends and social media developments at the time.