ALOK CHANDER

Chief Marketing Officer | AI Marketing Strategist
New Delhi, IN.

Work

HFCL Limited
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Chief Marketing Officer

New Delhi, Delhi, India

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Summary

Leading marketing transformation for a major telecom infrastructure manufacturer, repositioning the brand as an integrated solutions provider across 5G, optical fiber, defense electronics, and IoT domains.

Highlights

Developed marketing strategy that supported a $1.56B BharatNet Phase III contract win, contributing to a 42% company valuation increase over three years.

Increased key account share-of-wallet by 30% through targeted Account-Based Marketing (ABM) programs and solution co-creation.

Significantly improved digital presence, accelerating pipeline development by 30% and generating 15% additional revenue from new product launches.

Spearheaded international expansion into UK, European, and Middle Eastern markets, generating 500+ qualified enterprise leads and establishing HFCL as a strategic alternative to competitors.

Achieved the largest market share for HFCL in India's optical fiber cables business and captured 60% market share for India-designed HFCL IP/MPLS Routers in BharatNet projects.

Led successful go-to-market strategy for 5G FWA CPEs, driving over 1 million unit sales for Air Fiber connections across India.

Implemented a GenAI-powered content system, leveraging Berkeley Haas training, to cut content production time by 65% and boost engagement by 40%.

Deployed AI-driven lead qualification models, enhancing accuracy by 40% and reducing customer acquisition costs by 25%.

Exicom
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Advisor

New Delhi, Delhi, India

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Summary

Advised on marketing and investor relations for HFCL's global EV charging subsidiary, positioning Exicom as a leader in India's emerging electric vehicle infrastructure market.

Highlights

Led strategic communications for Exicom's acquisition of Tritium, generating extensive positive media coverage in mainstream and international press.

Repositioned the brand from a component supplier to an integrated EV charging solutions provider, enhancing market perception.

Orchestrated investor communications and brand positioning for Exicom's IPO, achieving 129.5X oversubscription and raising ₹429 Cr ($51M).

Developed a comprehensive investor narrative, highlighting technology leadership and market opportunity, crucial for successful IPO.

STL - Sterlite Technologies
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Head of Global Marketing

New Delhi & Pune, Delhi & Maharashtra, India

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Summary

Led global marketing for a $690M+ publicly-traded optical fiber and digital solutions company, repositioning STL as a 5G infrastructure leader during network modernization.

Highlights

Supported 40% revenue growth from $575M to $690M over 3 years through consultative ABM approach with Tier-1 telecom operators

Repositioned the brand from a 'fiber manufacturer' to a '5G digital infrastructure partner,' earning recognition from Gartner, IDC, and Omdia as an emerging global 5G leader.

Achieved BCG Top 100 Disruptive Tech Brand recognition through comprehensive, strategic brand development initiatives.

Cultivated co-innovation partnerships with Google Cloud, and Nokia, resulting in 8 co-branded solutions and a $150M+ joint pipeline.

Increased web traffic by 95%, organic search rankings by 200%, and inbound leads by 75% through digital transformation initiatives.

Bharti Enterprises
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Head of Marketing & Communications

New Delhi, Delhi, India

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Summary

Directed marketing and communications for Bharti Group's infrastructure and technology ventures across telecom tower, solar energy, and smart city domains.

Highlights

Supported the successful bid for a $130M smart city infrastructure project through expert RFP response and strategic stakeholder engagement.

Led the Green Telecom Initiative, recognized by GSMA at Mobile World Congress, generating over 50M media impressions.

Managed crisis communications during a complex regulatory environment, maintaining 85% positive media sentiment.

Developed a B2G marketing framework that significantly improved bid win rates by 45%.

Unisys Corporation
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Portfolio Marketing Manager

Bangalore, Karnataka, India

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Summary

Managed a diverse enterprise solutions portfolio across financial services, government, and transportation verticals, securing $150M in qualified opportunities.

Highlights

Improved customer satisfaction scores from 72% to 89% by amplifying customer-centric content and success stories.

Generated a $45M pipeline for cloud migration services across APAC and the Middle East.

IBM
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Global Marketing Manager

Bangalore, Karnataka, India

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Summary

Led global product launches for IBM Power Systems and Cloud Infrastructure, driving market growth across 18 countries.

Highlights

Led worldwide product launches for IBM Power Systems and Cloud Infrastructure across 18 countries.

Achieved 28% market share growth and 20% revenue increase in Asia-Pacific.

IBM
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Market Segment Manager

Bangalore, Karnataka, India

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Summary

Created impactful digital campaigns for banking and financial services, generating significant pipeline opportunities.

Highlights

Created digital campaigns for banking and financial services, generating an $85M pipeline.

IBM
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Marketing Lead

Bangalore, Karnataka, India

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Summary

Optimized marketing spend and cost-per-lead through data-driven analysis and strategic initiatives.

Highlights

Conducted marketing spend analysis, saving $150K annually while improving cost-per-lead by 35%.

Hewlett-Packard Enterprise (HPE)
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Project Manager - Marketing

Bangalore, Karnataka, India

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Summary

Managed strategic marketing and communications projects, driving product launches, partner enablement, and customer acquisition.

Highlights

Delivered over 15 strategic marketing projects, encompassing product launches, partner enablement, and customer acquisition initiatives.

Recognized with 15 performance awards and achieved 2 promotions within 3 years, demonstrating consistent high performance.

Developed a partner marketing framework adopted across Asia-Pacific, generating a 20% channel revenue uplift.

PharmARC & GTA
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Graphic Designer

Gurgaon, Haryana, India

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Summary

Executed creative design projects for pharmaceutical and automotive clients, supporting marketing and branding initiatives.

Highlights

Executed creative design projects for pharmaceutical and automotive clients, enhancing visual communication and brand presence.

Overview

Chief Marketing Officer and AI Marketing Strategist with 20+ years of experience spearheading growth and brand transformation in telecom, enterprise tech, and digital infrastructure. Leveraged advanced AI strategy (UC Berkeley, UVA Darden) to drive over $1.5B in contract wins, facilitate IPOs, and expand market presence across 30+ countries.

Recognized as a Top 70 Global CMO and Chief Marketing Strategist of the Year, I deliver data-driven marketing strategies, including ABM and brand repositioning, to achieve significant business outcomes.

Volunteer

Innovation & Skill Development Initiatives
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Volunteer

New Delhi & Rohtak, Delhi & Haryana, India

Summary

Contributed to initiatives focused on innovation and skill development.

Education

UC Berkeley, Haas School of Business

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Certification

Business Strategies and Applications

Grade: 98.5%

University of Virginia, Darden School of Business

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Certification

Content Marketing in Generative AI

Grade: 100%

Digital Marketing Institute

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Professional Program

Digital Marketing

Wharton School of Business, University of Pennsylvania

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Program

Business Leadership Program

Indian Institute of Management Calcutta (IIM-C)

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Executive MBA

Business Management

Inderprastha Engineering College

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Bachelor

Information Science

Awards

Chief Marketing Strategist Award 2025

Awarded By

AI World Summit 2.0

Recognized as a leading marketing strategist in the field of AI.

Top 70 CMOs Worldwide

Awarded By

StartupLanes

Named among the top Chief Marketing Officers globally.

BCG Top 100 Disruptive Tech Brand

Awarded By

BCG

Achieved recognition for brand work leading to a top disruptive tech brand.

Best Integrated Marketing Campaign

Awarded By

PR & Marketing Excellence Awards

Awarded for excellence in integrated marketing campaigns.

Innovation in B2B Marketing

Awarded By

CMO Asia Awards

Recognized for innovative approaches in B2B marketing.

India's Top 50 Desi Content Marketer

Awarded By

LinkedIn

Acknowledged as a top content marketer in India.

Digi 100 Award Winner

Awarded By

Adobe & Paul Writer

Received award for digital marketing excellence.

Digi 100 Award Winner

Awarded By

Adobe & Paul Writer

Received award for digital marketing excellence.

Publications

16 Inspiring Ways To Build A Community On Social Media

Published by

Forbes

Summary

As a vehicle for building a community around a brand or business online, social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers. Of course, social media users today can be fickle, following a brand one day and then unfollowing it as soon as the brand posts something they’re not so interested in to make room in their feed for more appealing content from elsewhere. Once you’ve piqued their interest and gained them as followers, the next challenge is to keep them coming back to your social media profile for more, and the best way to do this is by inspiring them.

ET Edge Best Tech Brand - The Economic Times

Published by

Economic Times

How To Communicate A Brand Through In-Store Elements

Published by

Forbes

Summary

Whether they are intentional about it or not, brands tell their story and make what they stand for clear without words all the time, and one critical way they do so is through their in-store elements. Although e-commerce is more popular than ever, people still shop in stores, and it’s important to make sure the physical shopping environment helps them understand and feel connected to your brand. From logo and product placement to furniture and decor choices, there are myriad ways to align the in-store customer experience with your values and vision.

14 Strategic Ways Brands Can Repurpose Their Evergreen Content

Published by

Forbes

Summary

Existing evergreen content is a huge asset to any marketing team. These pieces of content aren’t tied to a specific time, place or event, so businesses can use them over and over again to generate countless blogs, social posts, newsletters and more. The same piece of evergreen content can be reimagined and reshaped into new forms, then distributed in different mediums across different online platforms to analyze its impact with various audiences. The challenge, of course, is in coming up with a strong strategy for repurposing evergreen content.

Languages

English
Hindi

Certificates

Advanced AI Strategy Certification

Issued By

UC Berkeley, Haas School of Business

Artificial Intelligence and Gen AI: Business Strategies and Applications

Issued By

UC Berkeley, Haas School of Business

Content Marketing in Generative AI

Issued By

University of Virginia, Darden School of Business

Digital Marketing Professional Program

Issued By

Digital Marketing Institute

Skills

Marketing Technology

Salesforce Marketing Cloud, HubSpot, Marketo, Google Analytics 4, Adobe Experience Cloud, SEMrush, Ahrefs, Hootsuite, Sprinklr.

AI/ML Tools

Claude, Genspark, Gemini, Deepseek, Midjourney, Jasper AI, Xavier AI, ElevenLabs, Notebook LM, 6sense, Albacross, RB2B.

CRM & Sales Tools

Salesforce, Microsoft Dynamics, Outreach, ZoomInfo.

Strategic Marketing

AI-Powered Marketing, Account-Based Marketing (ABM), Brand Strategy, Digital Marketing, Go-to-Market Planning, B2B Enterprise Marketing, International Expansion, Marketing Analytics, Product Marketing, Partner Marketing, Content Strategy, Market Repositioning, Investor Relations, Crisis Communications, 5G Infrastructure Marketing, EV Infrastructure Marketing, IoT Marketing.

Leadership & Management

Team Leadership, Cross-functional Team Management, Budget Management, Marketing ROI Optimization, Strategic Planning, Stakeholder Engagement, P&L Management.

Data & Analytics

Data-Driven Decision Making, Marketing Performance Analysis, Customer Acquisition Cost (CAC) Reduction, Pipeline Development, Conversion Rate Optimization.

Interests

Professional Memberships

Forbes Communications Council (Senior Executive Member), IMA Chief Marketing Officer (CMO) Council, MAVENS Marketing Association of India, AI World Community.

Projects

Keynote Speaker: AI in Marketing Transformation

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Summary

Delivered keynote addresses and presentations on the transformative impact of AI in marketing.