Alya Al Hebshi

Developed and reviewed communication and participation strategies, setting clear goals and policies, and providing technical advisory to management, resulting in identified development opportunities.

Defined and prioritized the Authority's strategic communication and participation plans, ensuring alignment with overarching government objectives.

Developed comprehensive external communication plans and procedures, including report generation, to enhance public engagement and visibility.

Implemented innovative technologies to significantly increase work efficiency and productivity within communication and participation programs.

Established and enforced regulatory controls to ensure the quality and strategic alignment of communication and participation processes with sector objectives.

Conducted in-depth analysis of studies, data, and media opinion surveys to inform and enhance communication and participation programs, preparing comprehensive reports for leadership.

Managed and delivered diverse strategic projects and initiatives across special projects, partnerships, and knowledge & impact sectors, contributing to the Authority's mandate.

Directed the Outreach team and key partners to deliver high-profile projects, ensuring alignment with the Abu Dhabi 2035 Strategy and achieving ECA's strategic objectives.

Cultivated strategic, mutually-supportive relationships with public and private entities, securing vital partnerships essential for achieving ECA's goals and objectives.

Managed comprehensive communications and public relations strategies, collaborating with ECA leadership and partners to execute co-created internal and external communications initiatives.

Oversaw digital and traditional marketing efforts, including brand positioning research and the development of a unique brand identity that resonated with stakeholders and clients.

Spearheaded corporate brand management, leading the development of a brand architecture with 5 sub-brands and driving initiatives like 'Promoting AD as Destination for ECD Practitioners' and 'Why ECD Matters' exhibit at Expo 2020 Dubai.

Orchestrated high-impact events and activations, including annual anniversaries and leadership offsites, for the Chairman, Board of Trustees, and leadership team.

Monitored and tracked the progress of communication and PR activities, identifying opportunities for optimization and ensuring adherence to timelines, budgets, and performance targets.

Served as the Chief Communications Lead, reporting directly to the CEO and managing all marcomms, events, and PR for the CEO's Office.

Conceptualized, created, and executed high-impact corporate communication and marketing projects and initiatives, driving brand visibility and engagement.

Strategically maintained and enhanced Sharjah Asset Management's reputation, aligning communication efforts with the organization's ongoing transformation.

Designed and developed comprehensive media relations strategies to promote, protect, and build SAM's reputation, ensuring alignment with strategic priorities.

Planned and executed departmental marketing strategies, significantly increasing brand recognition and conversion rates, and establishing a robust ROI strategy with measurable marketing metrics and CSR scores.

Managed and executed the marketing and communication budget, including CAPEX & OPEX, ensuring alignment with SAM's strategic goals, ROI targets, and deliverables.

Developed and implemented crisis communication management processes, effectively mitigating risks and protecting organizational reputation during critical events.

Contributed to the Corporate Communication department, focusing on content development and marketing campaign planning for UAE Culture-oriented themes.

Delivered foundational classroom training in advanced managerial skills, leadership, communication, and sales systems to enhance team capabilities.

Led corporate operations and functional initiatives, ensuring efficient workflow and achievement of business objectives.

Collaborated with the UAE cultural media team, managing scriptwriters, producers, and directors for major news, documentary, PR, and marketing communication projects.

Supervised professional production crews and on-camera talent, ensuring high-quality execution of media projects.

Developed and executed comprehensive media plans for TV, radio, and print campaigns, reaching target audiences effectively.

Coordinated with the UAE cultural media team, supporting scriptwriters, producers, and directors for news, documentary, PR, and marketing communication projects.

Conducted extensive content research, opinion polls, and surveys, providing critical insights into local market media content requirements.

Developed and launched cutting-edge programs and documentaries, successfully educating and spreading awareness among the public.

Managed post-production processes for media projects, ensuring timely delivery and quality control.

Collaborated with departments as a consultant to increase and empower Emiratis, guiding line managers on policy implementation and procedure adherence.

Developed engaging content and creative collateral for Emiratization campaigns, significantly boosting program visibility and participation.

Formulated HR planning strategies with line managers, addressing immediate and long-term staffing needs and skill development for Emiratis.

Supported various production and management tasks, contributing to project execution and operational efficiency.

Assisted in the coordination of media projects, gaining hands-on experience in project workflows and team collaboration.

Learned industry best practices in media production and management, fostering foundational skills for a career in communications.