About
Highly accomplished Marketing Leader with over 7 years of experience in strategic communications, content strategy, and brand storytelling, currently spearheading global marketing efforts in the dynamic gaming, esports, and live-streaming sectors. Proven ability to build and lead high-performing teams, develop data-driven lifecycle marketing strategies, and orchestrate cross-functional initiatives that consistently deliver measurable growth and significant revenue opportunities. Passionate about leveraging data to craft compelling narratives and drive market leadership.
Work
Stream Hatchet
|Marketing Director
Toronto, Ontario, Canada
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Summary
Led a team of 5 marketing professionals, driving content-focused B2B marketing strategies and overseeing daily operations to achieve significant growth and revenue for Stream Hatchet in the gaming, esports, and live-streaming space.
Highlights
Built and led a high-performing team of 5 marketing professionals, driving Stream Hatchet's content-focused B2B marketing strategy and overseeing daily operations.
Developed and executed data-driven quarterly and annual marketing strategies, establishing growth-forward KPIs and managing ongoing performance reporting.
Achieved significant growth in 2024, increasing website visits by 350%, boosting contacts created by 30%, and generating $2.3M in marketing-driven opportunities.
Spearheaded an Account-Based Marketing (ABM) strategy, integrating inbound and outbound tactics with sales collaboration to generate $10M in potential business from target video game publisher accounts.
Managed and optimized SEO and GEO projects using SEMRush and Google Analytics, enhancing web content visibility and increasing ranked keywords by 166% within one year.
Developed nurturing email campaigns for industry segments, achieving a 33% open rate and an 8% click-through rate, significantly exceeding industry averages.
Managed a $200K marketing budget, optimizing multi-channel spend to maximize ROI and align with strategic business objectives.
Collaborated cross-functionally to implement customer advocacy and targeted content strategies, directly contributing to ~$2M in annual renewals and upsells.
Stream Hatchet
|Content Marketing Manager
Toronto, Ontario, Canada
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Summary
Managed the creation and distribution of editorial and visual content, driving brand presence and supporting key marketing initiatives for Stream Hatchet.
Highlights
Developed compelling editorial and visual content for diverse channels including press announcements, research reports, blogs, social media, and newsletters.
Contributed to the successful launch of over 12 influencer-focused data reports and e-books, significantly enhancing campaign strategies and lead generation.
Orchestrated marketing presence at over 10 global industry events, managing booth planning and promotional communications to boost brand visibility.
Facilitated branded webinars and joint events with key industry partners, expanding market reach and fostering strategic alliances.
The Colchester Sun
|Reporter / Photojournalist
Colchester, Vermont, US
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Summary
Researched, wrote, and edited weekly stories for three newspapers, covering diverse topics from breaking news to community features, while managing social media engagement.
Highlights
Researched, wrote, and edited weekly stories for three newspapers, covering breaking news, community features, and event coverage to inform local readership.
Produced compelling photographs and graphics using Adobe Creative Suite, enhancing visual storytelling for published articles.
Managed social media communications, fostering audience engagement and expanding reach through timely, relevant updates.
Ding Darling Wildlife Society
|Community Outreach & Development Intern
Sanibel, Florida, US
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Summary
Supported community outreach and development initiatives, managing social media, designing graphics, and coordinating fundraising efforts for the Ding Darling Wildlife Society.
Highlights
Generated daily social media content for Facebook and Instagram, enhancing the Refuge's online presence and engagement.
Designed impactful graphics using Adobe software for fundraising events and outreach campaigns, supporting donor engagement.
Contributed to the planning and execution of fundraising events, directly helping to secure over $250,000 in gifts during the internship.
Managed donor and supporter databases using Constant Contact and DonorPerfect software, ensuring effective communication and relationship management.
Developed weekly email newsletters highlighting Refuge projects, successfully increasing donor conversion rates.
Education
St. Lawrence University
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Honors BA
English & Environmental Studies
Languages
English
Spanish
German
Certificates
The Project Management Course: Beginner to Project Manager
Issued By
Udemy
Inbound Marketing Certification
Issued By
Hubspot
Fundamentals of Digital Marketing
Issued By
Google Digital Garage
Skills
Marketing Strategy
Marketing Campaign Execution, B2B Marketing Strategy Development, Lifecycle Marketing, Strategic Planning, Market Positioning.
Content Marketing
Content Development, Content Strategy, Brand Storytelling, Editorial Planning, Copywriting, Visual Content, Press Release Creation & Distribution.
Digital Marketing
SEO, SEM (Google Ads, LinkedIn Ads), Email Marketing, Social Media Management, Web Analytics, A/B Testing, Digital Advertising, PPC.
Analytics & Reporting
Google Analytics, Google Search Console, SEMRush, Data Analysis, KPI Tracking, Performance Monitoring, Data-Driven Recommendations.
Team Leadership & Management
Team Building, Project Management, Cross-functional Collaboration, Budget Management, Resource Allocation.
CRM & Marketing Automation
Hubspot CRM, Constant Contact, DonorPerfect, Customer Segmentation, Nurturing Campaigns.
Design & Publishing Tools
Canva, Adobe Creative Suite, Graphic Design, Visual Content Creation.
Social Media Tools
Buffer, Sprout Social Listening, Social Media Scheduling, Community Engagement.
Web Technologies
HTML, CSS.