About
A highly accomplished marketing leader and product strategist with over 8 years of experience driving go-to-market strategies, program management, and experiential events for global brands like Microsoft and Meta. Proven ability to influence over $500M in revenue and $10M+ in operational savings by launching 20+ products and leading high-impact campaigns across AI, SaaS, and hardware. Adept at leveraging entrepreneurial drive and cross-functional leadership to build strategic partnerships, manage complex programs, and accelerate adoption in dynamic, fast-moving markets, seeking to excel as a Partnerships Lead, Startup Program Manager, or Experiential Marketing Manager.
Education
University of Texas at Austin
M.S.
Technology Commercialization
St. Edward's University
B.A.
Global Studies / International Business
Work
Kazi Konekt
|Co-founder
Summary
Co-founded a freelancer platform, leading comprehensive go-to-market strategy and acquisition.
Highlights
Successfully launched a freelancer platform, leading comprehensive go-to-market and acquisition strategies.
Enlumi
|Marketing Operations Advisor
Summary
Provided marketing operations advisory for startup execution in Lagos, driving strategic growth initiatives.
Highlights
Provided strategic marketing operations advisory, supporting startup execution in Lagos.
Microsoft (vendor via Niche and Narrative)
|Marketing Director, Microsoft for Startups
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Summary
Led regional strategy and program execution for the Azure Startup Program, driving awareness and adoption across key African innovation hubs.
Highlights
Led regional strategy to drive Azure Startup Program awareness, trust, and adoption across key African innovation hubs.
Designed and executed a 4-city AI & Azure Africa Roadshow, engaging 300+ founders, VCs, and ecosystem leaders.
Managed 10+ strategic partnerships with accelerators, hubs, and investors to expand program reach.
Led a team of 3 professionals for operations and content development, optimizing program execution.
Microsoft
|Product Marketing Lead, Microsoft 365 Copilot
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Summary
Spearheaded global product marketing for Microsoft 365 Copilot, driving adoption and revenue across AI, SaaS, and hardware segments.
Highlights
Built and scaled the global Customer Advocacy program during Copilot's earliest launch stages, influencing over $60M in new customer upsells and boosting product trial engagement by 35% YoY.
Established an Early Adopter Advisory Council and authored a high-priority weekly newsletter for the CMO and leadership, delivering critical customer intelligence and adoption metrics.
Drove customer participation in marquee global events (e.g., AI Tour Paris, Enterprise Connect), curating customer quotes for executive keynotes and creating co-marketing assets with major partners like L'Oreal and Domino's.
Managed four vendor teams to produce scalable content for internal and external use across web, social, and field channels.
Microsoft
|Product Marketing Manager, Microsoft Teams (SMBs & Devices)
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Summary
Led go-to-market strategy and messaging for Microsoft Teams initiatives, driving successful product launches for SMBs and OEM devices.
Highlights
Spearheaded the successful launch of Teams Essentials, exceeding acquisition targets by 30% and driving a 10% increase in SMB landing page traffic within six months.
Brokered strategic partnerships with OEM partners to co-launch Teams-enabled devices, shaping value propositions and securing deals across Microsoft.com.
Directed a team of consultants to ensure seamless end-to-end campaign rollouts across content, project management, and copywriting.
Developed and executed go-to-market strategy and messaging for SMB and OEM Teams initiatives, leveraging comprehensive market insights.
Microsoft
|Inbound PMM, PC Accessories
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Summary
Owned end-to-end inbound and outbound marketing strategy for Microsoft's PC Accessories, aligning cross-functional teams for global product launches.
Highlights
Owned end-to-end inbound and outbound marketing strategy for Microsoft's PC Accessories portfolio, aligning cross-functional teams to deliver two major product launch cycles across global markets.
Launched over 15 PC accessories in FY20 by partnering with Engineering, Design, Finance, Supply Chain, and Sales, crafting compelling value propositions and go-to-market assets.
Developed and implemented a budget-optimized marketing strategy that generated over $50M in incremental revenue and boosted customer engagement.
Strategized the complete lifecycle of PC accessories, including managing the End-of-Life program for older products while developing new ones.
Microsoft
|Outbound PMM, SMB GTM Team
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Summary
Pioneered Microsoft's first SMB Customer Roundtable series and developed cross-functional programs to drive customer engagement.
Highlights
Pioneered Microsoft's inaugural SMB Customer Roundtable series, establishing a strategic pipeline for product storytelling and advocacy.
Launched a cross-functional program to source and produce customer stories, boosting SMB engagement by 10% through tailored GTM assets and messaging.
Optimized creative production processes, re-scoping agency work to save over $250K while accelerating delivery and maintaining quality.
Meta
|Partner Manager Intern
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Summary
Advised agencies on Facebook Ads strategy and designed training content for onboarding partner managers.
Highlights
Advised agencies on Facebook Ads strategy and product fit, enhancing campaign effectiveness.
Designed comprehensive training content for onboarding new partner managers, streamlining their integration.
Languages
English
French
Wolof
Skills
Marketing & Strategy
Go-to-Market (GTM) Strategy, Product Marketing, Experiential Marketing, Customer Advocacy, Brand Development, Content Strategy, Market Analysis, Competitive Analysis, Product Launch, Campaign Management, Digital Marketing, Inbound Marketing, Outbound Marketing, Messaging, Positioning, Narrative Development.
Program & Project Management
Strategic Program Management, Operations Management, Cross-functional Collaboration, Project Management, Lifecycle Management, Event Management, Agile Methodologies.
Business Development & Partnerships
Partnerships, Strategic Alliances, OEM Partnerships, Stakeholder Management, Vendor Management, Startup Ecosystems, Venture Capital (VC) Engagement, Acquisition Strategy.
Data & Insights
Customer Insights, Market Research, Qualitative Research, Quantitative Research, Usage Trends, Adoption Insights, KPI Tracking, Measurement Systems, Data Analysis.
Leadership & Team Management
Team Leadership, Program Leadership, Cross-functional Leadership, Mentorship, Team Building.
Entrepreneurship
Startup Execution, Venture Building, Marketing Operations Advisory, Community Building.
Platforms & Technologies
Microsoft 365 Copilot, Microsoft Teams, Azure, AI, SaaS, Facebook Ads.
Interests
Small and Medium Business (SMB)
African Tech Markets
African Technology Ecosystems, Emerging Markets.
Mobile Innovation
Mobile Technology, Product Innovation.
Event Planning
Experiential Marketing, Event Management.