Ambank AmOnline
UX Lead
Summary
Led the Ambank AmOnline project from inception to completion, encompassing UX strategy, client communications, and team guidance. Integrated an AI chatbot, elevating the user experience.
About
Highly accomplished Creative UX Lead with over 20 years of experience transforming complex challenges into intuitive, delightful user experiences. Proven expertise in leading dynamic design teams, conducting comprehensive user research, and crafting compelling interfaces that blend strategic vision with innovative design. Adept at driving business success through user-centered solutions, fostering cross-functional collaboration, and mentoring talent in a global context.
Employment History
Billennium
|UX Lead
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Summary
Currently leading UX initiatives and a team of designers, focusing on client relationship management and portal development for key projects.
Highlights
Maintained and strengthened organizational relationships with key clients.
Led and mentored a team of 2 UX designers, providing guidance and fostering professional growth.
Designed a dedicated Event portal for Lublin, Poland, enhancing user engagement.
Developed a specialized portal for the internal UX team, streamlining workflows and resources.
F. Hoffmann-La Roche AG
|Sr. IT Professional (Sr. UX Designer)
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Summary
Initially joined Roche Malaysia to lead the design team and champion User Experience and Design Thinking across internal teams. Later relocated to Warsaw, Poland, to work on European projects, specializing in conversational design, AI applications, and enterprise software.
Highlights
Led the design team in Malaysia, driving the adoption and understanding of User Experience and Design Thinking across all organizational levels.
Collaborated extensively with cross-functional teams, including Product Managers, Development, Stakeholders, and Users, to ensure UX design aligned with business goals and technical constraints.
Appointed as Brand Ambassador for Design Systems within Roche, promoting consistency and efficiency.
Participated actively in Design Hackathons, contributing innovative solutions.
Served as a key speaker, advocating for and educating teams on design thinking principles within Roche projects.
Collaborated on and designed internal systems to optimize organizational processes.
Designed user-centric and AI-powered applications, enhancing user interaction and efficiency.
Partnered with the Human Resources team to develop and implement Design Thinking training courses for employees.
Aleph-Labs
|UX Lead
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Summary
Led and managed the user experience design process for all projects, ensuring intuitive, user-friendly, and target audience-aligned products, services, and digital experiences.
Highlights
Ensured adherence to design thinking processes across all project teams, fostering a structured approach to problem-solving.
Successfully led multiple concurrent projects, demonstrating strong project management and multitasking abilities.
Delivered trend-setting user experiences coupled with impressive user interfaces and interactions.
Facilitated and led numerous design charrettes (workshops) with project teams, stakeholders, and cross-functional groups to drive project success.
Executed comprehensive UX design activities, including user journey mapping, user scenarios, desk research, user interviews, persona development, ideation, wireframing, prototyping, and final design interface creation.
Conducted in-depth user research collaboratively with Data Science teams to inform design decisions and validate concepts.
Net Solutions
|UI / UX Designer
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Summary
Began professional career honing design skills across various digital assets, gaining foundational insights into user interactions and motivations.
Highlights
Designed a diverse range of marketing materials, including email newsletters, banner advertisements, and comprehensive websites.
Specialized in UI design, creating visually appealing interfaces that provided valuable insights into user behavior and interactions.
Collaborated effectively with cross-functional teams to maintain design consistency and ensure alignment with user needs.
Leveraged feedback and analytics to iteratively refine designs and continuously enhance the user experience.
Awards
Adobe Site of the Day
Awarded By
Adobe
Recognized for outstanding design and user experience on a project featured as Adobe Site of the Day.
Bronze - Agency Award for Multimedia and Ad Interactive
Awarded By
Agency
Received a Bronze award for excellence in multimedia and interactive advertising design.
IMA Best in Class Award
Awarded By
Interactive Media Awards (IMA)
Awarded 'Best in Class' by the Interactive Media Awards, signifying superior achievement in digital media.
W3 Silver Award in Visual Appeal and Lifestyle
Awarded By
W3 Awards
Earned a Silver award from the W3 Awards for exceptional visual appeal and lifestyle design.
Skills
Leadership & Strategy
Team Leadership, Cross-functional Collaboration, UI/UX Strategy Development, Employee Career Development, Strategic Vision, Design Thinking Facilitation, Client Communication, Stakeholder Management.
UX Design
User-Centered Design, Wireframing, Prototyping, User Research, Usability Testing, User Journey Mapping, User Scenarios, User Flows, UX Audits, Ideation, Qualitative Research, Quantitative Research, Conversational Design, AI Design, Enterprise Software Design.
UI Design & Tools
Graphic Design, Design Systems, Figma, FigJam, Sketch, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premiere, Keynote, Google Suite.
Web Technologies
HTML, CSS.
Portfolio
RHB Internal Portal Enhancement
UX Lead
Summary
Enhanced the user experience of RHB's internal portal, specifically aimed at boosting cash flow for SMEs. Collaborated with major consulting firms BCG and Accenture.
Digi Mobile App
UX Lead
Summary
Led the design team in a 24-hour design hackathon, resulting in winning the project and the successful launch of the new Digi app.
Vietnam Prosperity Bank Public Banking App
UX Communicator
Summary
Managed the development of the client's public banking app, ensuring seamless integration of design guidelines and vision.
Bank Islam Brunei Darussalam AI Chat-Based Banking Concept
UX Lead
Summary
Developed an innovative AI chat-based banking concept and designed a cutting-edge physical banking space, enabling users to manage tasks autonomously.
Maybank M2U App Redesign
Sr. UX Designer
Summary
Led the challenging redesign of the entire wealth management module for Maybank, Malaysia's largest bank. This project significantly boosted user engagement and shifted user preference from web to mobile app.
Bangkok Bank
UI/UX Strategy
Summary
Pivotal contributor to the design charrette, developing and executing the UI/UX strategy for the public website.