Andrews A. Asiedu

Lead UI/UX Designer | Graphic Designer | Web Developer
US.

About

Highly accomplished Lead UI/UX Designer, Graphic Designer, and Web Developer with over 8 years of experience transforming digital experiences and driving significant user engagement. Expert in leveraging Design Thinking, Webflow, Figma, and Adobe Creative Suite to deliver impactful solutions across diverse industries, from health tech to e-commerce. Proven ability to lead design initiatives, mentor teams, and contribute to substantial business growth and funding success.

Work

ViuHealth Inc
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Lead UI/UX Designer & Graphic Designer

United States, US

Summary

Led comprehensive UI/UX and graphic design initiatives for a health tech platform, driving user engagement, patient acquisition, and strategic product development.

Highlights

Redesigned ViuHealth's website using Figma and Webflow, increasing user engagement by over 45% and converting 3 new provider partners, directly contributing to a successful funding round.

Directed UX design for mobile and web applications serving 3,000+ autoimmune patients, leveraging Design Thinking and agile methodologies to rapidly ship features and enhance user satisfaction.

Optimized provider dashboard and internal care team interfaces, streamlining clinical trial identification and patient tracking to accelerate trial onboarding and boost revenue from research partnerships.

Launched "ViuMind," an in-app meditative audio feature, which increased session duration and in-app retention by an estimated 20-25% for autoimmune patients, based on engagement analytics.

Rebuilt the medication reminder system, significantly improving adherence for chronic care users, and launched targeted Webflow landing pages and brand campaigns, increasing app downloads and strengthening provider partnerships.

Wakanow
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Creative Director & Graphic Designer

Ghana, Ghana

Summary

Directed creative strategy and graphic design for a travel company, enhancing brand engagement and expanding digital presence through localized campaigns.

Highlights

Led successful brand localization for Wakanow's Ghana launch, growing Instagram following from 1,000 to over 10,000 through culturally resonant campaign strategies.

Designed high-impact marketing assets for web, email, social, and print using Adobe Creative Suite, including motion visuals and Black Friday ads that boosted online bookings and engagement.

Mentored two junior designers and implemented a Trello-based Kanban workflow, significantly improving weekly campaign planning and reducing turnaround time, recognized by regional leadership.

Acube Graphics
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Graphic Designer & Web Developer

Ghana, Ghana

Summary

Provided comprehensive graphic design and web development services to diverse clients, establishing strong brand identities and effective digital platforms.

Highlights

Led brand identity design for over 50 clients across diverse industries, delivering impactful logos, brand guides, and visual systems that remain actively in use.

Developed responsive, optimized client websites using WordPress (Elementor), HTML, and CSS, including a full rebrand and site rebuild for Lofty Homes, enhancing client acquisition capabilities.

Managed end-to-end client projects, collaborating with cross-functional teams and leading presentations from concept to final delivery, ensuring client satisfaction and project success.

Education

Google

Coursera Certification

UX Design

IPMC College of Technology

Professional Diploma

Graphics and Web Design

Languages

German
English

Skills

Design Tools

Figma, Adobe Photoshop, Adobe Illustrator, Webflow, WordPress, Framer, Adobe After Effects, HTML, CSS.

Core Skills

UI Design, UX Design, Graphic Design, Brand Identity, Wireframing, Prototyping, Responsive Web & App Design, Typography & Layout, Adobe Creative Suite, User Testing, Color Theory, Marketing Design, Interaction Design, Style Guides, Hi-Fi Mockups, Design Thinking, User Research.

Andrews A. Asiedu