About
Highly creative and strategic communicator with a proven ability to build digital presence from the ground up, leveraging a strong foundation in pedagogy and business development to create targeted, structured, and clear communication. Since 2022, I have focused on digital channels and social media, excelling in content strategy, brand building, and data-driven analysis. Through consulting and internships, I've demonstrated success in driving engagement, expanding reach, and delivering impactful communication that resonates with audiences and achieves measurable results.
Work
Göteborg, Västra Götaland, Sweden
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Summary
Led digital presence development and content strategy for a new restaurant, achieving significant growth in audience engagement and brand visibility through organic initiatives.
Highlights
Established and scaled digital presence for a new restaurant, developing comprehensive strategies for Instagram and Facebook.
Achieved over 500% follower growth, 1,500% increase in page views, and 2,100% expanded reach within three months, solely through organic social media content.
Generated over 2,000% increase in social media reactions, significantly enhancing audience interaction and brand engagement.
Conducted in-depth target audience analysis, developed content plans, created engaging content, and monitored KPIs to optimize performance.
Managed client relationships and executed ongoing community management across social media platforms.
Göteborg, Västra Götaland, Sweden
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Summary
Managed comprehensive digitalization initiatives and educational programs within the municipality, improving operational efficiency and fostering digital literacy.
Highlights
Led digitalization efforts and implemented digital tools, enhancing internal processes and streamlining communication with parents and stakeholders.
Developed and delivered workshops and training sessions for colleagues on digital solutions and new technologies, boosting team capabilities.
Mentored and supervised teacher students during their practical training, guiding their professional development.
Designed, developed, and maintained the unit's website using HTML/CSS, improving online presence and information accessibility.
Göteborg, Västra Götaland, Sweden
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Summary
Contributed to the enhancement of the company's visual identity and optimized digital content flows, improving cross-channel synergy and visibility.
Highlights
Contributed to the development of the company's visual identity, ensuring brand consistency across all digital channels.
Designed and implemented integrated content flows that enhanced interaction between newsletters, website, and social media platforms.
Improved overall digital visibility and optimized channel structure, resulting in more cohesive and effective communication.
Education
Languages
Swedish
English
Skills
Social Media Strategy & Content Creation
Social Media Strategy, Content Creation, Content Strategy, Organic Growth, Community Management, Audience Analysis, Content Planning, KPI Monitoring.
Brand Building & Storytelling
Brand Building, Storytelling, Visual Identity, Brand Consistency.
SEO/SEM
SEO, SEM.
Digital Communication
Digital Communication, Cross-channel Communication, Web Content Development.
Digital Analysis & KPI Tracking
Digital Analysis, KPI Tracking, Performance Optimization, Data-driven Decision Making.
Customer Relations & Communication Strategy
Customer Relations, Communication Strategy, Stakeholder Management.
Tools & Platforms
Canva, Meta Ads, TikTok, LinkedIn, Premiere Pro, Google Suite, Office 365, HTML, CSS, Upsales, WordPress, Elementor Pro.