Fybril
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Summary
Fybril is an analytics planning and implementation tool for product teams that connects the workflow from design to analytics, enabling them to make more informed decisions.
About
Product Designer (Estonia‑based) with 10+ years spanning manufacturing analytics, agtech, enterprise DevOps, cloud/SaaS, and consulting environments. Comfortable working with complex data (incl. statistical exploration of large datasets) and translating it into clear, actionable experiences across web, mobile, and platform ecosystems. I’ve operated as both an individual contributor and team lead—growing small front‑end/design teams and supporting enterprise customers.
Portfolio: https://abludov.framer.website/
Work
HumanBeam
Tallinn, Estonia
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Summary
Conceived and designed a new product end-to-end—from discovery and user flows to high-fidelity UI and v1 launch. Delivered a responsive, accessible experience across desktop, tablet, and mobile; optimized layouts for varied screen resolutions. Defined product strategy and value proposition; aligned the roadmap to customer needs and business goals. Owned delivery lifecycle: authored PRDs/user stories, prioritized the backlog, ran sprint planning, and coordinated QA across multiple environments.
Evocon
|Product Designer
Tallinn, Harju County, Estonia
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Summary
Leads product design initiatives from research to implementation, focusing on data-driven solutions and establishing core design infrastructure to enhance user experience and business impact.
Highlights
Leads comprehensive user research and validation, translating client insights into product solutions that enhance user satisfaction.
Develops advanced analytics solutions utilizing statistical methods on large datasets, providing critical insights for strategic manufacturing decisions.
Spearheads the establishment of a robust design system from scratch, improving design consistency, accelerating development cycles, and boosting product scalability.
Crafted detailed product requirements documentation (PRD) and prepares prototypes from sketches to final designs, streamlining communication and execution for engineering teams.
eAgronom
|Product Designer
Tallinn, Harju County, Estonia
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Summary
Drove significant product enhancements and global expansion by optimizing design systems, validating solutions, and leading the launch of a multi-language website.
Highlights
Enhanced the core design system by integrating variables, significantly improving scalability and accelerating design iteration across product lines.
Designed and successfully launched a new website with integrated CMS across 10 languages, greatly expanding global market reach and streamlining content management.
Designed the data verification and estimation for farmers to switch to carbon offset program.
Validated solutions directly with users and defined key product metrics, ensuring a user-centric approach and data-driven product evolution.
Perforce
|Product Designer
Tallinn, Harju County, Estonia
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Summary
Collaborated closely with product management to design and launch critical user and banking portals, while initiating foundational design system practices.
Highlights
Partnered with product management to design and successfully launch a new user portal for Akana, enhancing user experience and access to key functionalities.
Designed and launched a comprehensive banking portal within Akana, along with a supportive website, improving financial transaction processes.
Initiated foundational design system practices, fostering greater design consistency and efficiency across multiple product development teams.
Developed and presented design concepts with a focus on consistent UX, ensuring a cohesive user experience across diverse product offerings and platforms.
ZeroTurnaround
|UX Designer
Tallinn, Harju County, Estonia
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Summary
Focused on enhancing product usability and feature design, including critical onboarding flows and complex application functionalities.
Highlights
Collaborated with product management to identify and resolve critical usability issues, significantly improving user satisfaction and product stickiness.
Designed an intuitive onboarding experience for XRebel, increasing user activation and reducing time-to-value for new users.
Developed and implemented designs for multiple key features, including logs and async tracing, enhancing product functionality and user engagement.
Contributed to the design of a standalone application, expanding product accessibility and user flexibility.
SoftServe
|UI/UX Designer
Lviv, Lviv Oblast, Ukraine
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Summary
Conducted comprehensive product discovery and user research to inform UI/UX design for web, mobile, and digital signage solutions.
Highlights
Led product discovery initiatives and user research efforts, translating insights into actionable design strategies for diverse digital platforms.
Developed comprehensive information architecture and wireframes, optimizing user flows and content organization for web, mobile, and digital signage.
Designed intuitive and engaging user interfaces across multiple platforms, ensuring consistent user experience and visual appeal.
CloudAware
|Product Designer
Kharkiv, Kharkiv Oblast, Ukraine
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Summary
Served as the sole designer, crafting the brand identity, developing marketing materials, designing web and Salesforce products, and contributing to key client acquisition.
Highlights
Operated as the sole product designer, owning brand development and designing all marketing materials, significantly shaping the company's market presence.
Designed core product interfaces for both web and Salesforce environments, enhancing user experience and platform functionality.
Contributed directly to securing key clients, including NASA, by delivering compelling product designs and presentations that showcased value.
Grew and managed the front-end development team from 0 to 2 members, overseeing project execution and fostering skill development.
Launched multiple successful advertising campaigns and supported US exhibitions, significantly increasing brand awareness and lead generation.
TeamDev
|Design Group Lead
Kharkiv, Kharkiv Oblast, Ukraine
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Summary
Led design and front-end teams, overseeing project specifications and contributing to commercial proposals.
Highlights
Managed a multidisciplinary design and front-end team, overseeing project execution and ensuring alignment with strategic objectives.
Authored detailed project specifications, providing clear guidelines for development teams and ensuring successful project delivery.
Composed persuasive commercial proposals, contributing to the acquisition of new projects and revenue growth for the company.
TeamDev
|Senior UI/UX Designer
Kharkiv, Kharkiv Oblast, Ukraine
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Summary
Designed digital products for web and mobile, and developed marketing materials as a senior UI/UX professional.
Highlights
Led the design of digital products for web and mobile platforms, ensuring intuitive user experiences and visual consistency.
Developed a range of marketing materials, aligning visual communication with brand guidelines and campaign objectives.
W3 Ukraine
|Team Lead & Art Director
Kharkiv, Kharkiv Oblast, Ukraine
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Summary
Directed design teams and projects, providing art direction for web and marketing initiatives.
Highlights
Managed a creative design team, fostering collaboration and ensuring high-quality design output for diverse projects.
Oversaw project management, ensuring timely delivery and adherence to client requirements and design standards.
Provided strategic art direction for web and marketing campaigns, enhancing brand aesthetics and visual impact.
W3 Ukraine
|Web Designer
Kharkiv, Kharkiv Oblast, Ukraine
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Summary
Designed various web assets including websites, banners, email newsletters, and marketing materials.
Highlights
Designed and developed engaging websites, focusing on user experience and visual appeal.
Created effective banner advertisements and email newsletters, contributing to digital marketing efforts.
Produced diverse marketing materials and logo designs, supporting brand identity and promotional activities.
Education
Kharkiv National University of Radioelectronics
Kharkiv, Kharkiv Oblast, Ukraine
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Master
Analytics
Kharkiv National University of Radioelectronics
Kharkiv, Kharkiv Oblast, Ukraine
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Bachelor
Radiotechnics
Skills
Design Tools
Figma, Figjam, Framer, MindNode, Adobe Creative Suite.
Analytics & Data
Mixpanel, Posthog, Product Analytics, Product Metrics, Events Tracking Plan.
Project & Collaboration Tools
Atlassian Jira, Confluence, Notion.
Design Methodologies
Information Architecture, User Interface Design, User Journey Mapping, User Interviewing, Responsive Design, Product Discovery, Wireframing.
Product Management & Strategy
Product Requirements Documentation, User Validation, Design System Leadership, Stakeholder Management, Problem-Solving, Project Management.
Projects
I'm Ready at MAP Centre for Urban Health Solutions
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Summary
National research program to reach the undiagnosed and those at risk of HIV in Canada.