About
Highly accomplished Product Designer with a decade of experience in crafting user-centered digital products, specializing in the financial sector. Proven ability to elevate user engagement and conversion rates through strategic user research, interaction design, and robust design systems. Consistently delivers intuitive, high-performing web and mobile experiences that align user needs with critical business goals, significantly impacting user satisfaction and operational efficiency.
Work
Progress System Limited
|Product Designer
Dublin, Ireland
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Summary
Led end-to-end UX design initiatives for financial products, driving significant improvements in user experience, accessibility, and operational efficiency across web and mobile platforms.
Highlights
Conducted extensive user interviews and usability tests, leveraging insights to strategically shape product development and user-centric design.
Redesigned key financial tasks, elevating task completion rates by up to 87% and ensuring full compliance with European Accessibility Act (EAA) standards.
Spearheaded the UX team through all design lifecycle phases (research, definition, insights, delivery), accelerating the design cycle by 25% and enhancing stakeholder alignment.
Created research-driven wireframes, interactive prototypes, and high-fidelity interfaces, decreasing design revisions by 40% and significantly improving user satisfaction scores.
Developed and implemented comprehensive Design Systems from scratch, streamlining development workflows and accelerating project delivery.
Presented compelling product demonstrations and strategic roadmap sessions to key clients and stakeholders, fostering alignment and support for product vision.
Directed the complete UX redesign of the Credit Union mobile app, from concept to launch, achieving a 50% increase in active users and a 4.7-star average app store rating.
Maintained consistent design standards and optimal user experience across iOS, Android, and web platforms.
Freelancer
|UI Designer and Web Developer
Remote, Remote, ZZ
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Summary
Partnered with diverse businesses to deliver creative, functional, and visually engaging UI/web solutions, significantly boosting client satisfaction and project approval efficiency.
Highlights
Collaborated with a diverse client portfolio to deliver creative and functional solutions, increasing client satisfaction scores by 30%.
Produced high-fidelity prototypes, mock-ups, and wireframes, accelerating client approval timelines by 35%.
Conducted compelling design presentations for senior stakeholders and customers, securing buy-in and feedback.
Directed the complete design process, ensuring on-time delivery of detailed and polished assets.
Engineered custom web solutions and seamless integrations utilizing WordPress and Framer platforms.
Created comprehensive handover documentation, facilitating smooth developer integration and implementation.
Enhanced UI components and interactive flows to meet WCAG accessibility standards, improving usability scores by 70% and boosting engagement across web and mobile platforms.
FiveUp
|Web Designers & Graphic Designer
Bari, Italy
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Summary
Conducted comprehensive testing and conceptualized designs for various digital platforms to enhance user experience and ensure project clarity.
Highlights
Conducted rigorous testing of applications, websites, and web apps to evaluate user experience and design usability.
Developed detailed storyboards to conceptualize design visions, enhancing clarity and communication of project plans to clients.
Designed and deployed surveys across multiple media platforms to gather user feedback on website and product usability and satisfaction.
Created cohesive visual systems and brand-aligned aesthetics for digital products, enhancing visual appeal and reinforcing brand consistency.
Analyzed user behavior and web analytics to identify key engagement drivers, informing redesign strategies that increased session duration by 30%.
Legos Srl
|UX/UI Designer
Bari, Italy
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Summary
Spearheaded new website experiences and strategic roadmap definition, significantly boosting user engagement and conversion rates for digital products.
Highlights
Directed the design of new website experiences and defined strategic roadmaps, achieving a 40% increase in user engagement and improved conversion rates.
Championed design solutions by articulating decisions based on business goals, demographic data, and user analytics.
Created high-level storyboards, mock-ups, interaction flows, and prototypes, improving stakeholder comprehension and feedback efficiency by 30%.
Delivered user-friendly designs that increased task completion rates by 25% and boosted user satisfaction by 20%.
Collaborated cross-functionally with engineers and product managers across the entire product development lifecycle.
Optimized feature performance through continuous user research and metric-driven assessment.
Evolware Srl
|Web Developer
Bari, Italy
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Summary
Designed and developed a comprehensive SaaS platform in PHP for small/medium businesses, integrating core features for invoice management and payment tracking.
Highlights
Designed and developed a full-featured SaaS platform in PHP for managing invoices, clients, and payments for small/medium businesses.
Implemented core features including automated invoice creation, payment reminders, payment tracking, and comprehensive reporting functionalities.
Leveraged cloud technologies to ensure reliable deployment and high availability of the platform.
Monitored and maintained system performance post-launch, ensuring continuous operation and stability.
Education
Istituto Tecnico Industriale Galileo Galilei
Technical Diploma
Computer Science
Skills
Design Tools
Figma, Adobe XD, Photoshop, InDesign, Illustrator, Sketch, Invision, Framer, ProtoPie, Webflow, Miro, Dovetail.
UX/UI Methodologies
Interaction Design, User Interviews, Personas, Archetypes, Journey Mapping, Wireframing, Prototyping, Design Systems, A/B testing, Quantitative Analysis, Qualitative Analysis, Information Architecture.
Web Development
PHP, WordPress, Cloud Technologies.


