Passenger Experience Study (DigiYatra)
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Summary
Conducted a phenomenological study at Indian airports to understand travelers' lived experiences with DigiYatra, a biometric and paperless travel system.
About
User Experience Designer with over 4 years of experience spanning graphic design, digital marketing, and a strong foundation in Communication Design. Passionate about leveraging human behavior insights to craft intuitive, meaningful, and user-centered solutions that enhance digital experiences. Returning with renewed clarity and commitment post-sabbatical, I am eager to apply my expertise to drive impactful design grounded in empathy and real-world insight.
Education
National Institute of Fashion Technology
Gandhinagar, Gujarat, India
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Master of Design
Experience Design
Maharaja Sayajirao University of Baroda, Faculty of Fine Arts
Vadodara, Gujarat, India
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Bachelor of Design
Communication Design
Work
Professional Sabbatical
|Personal Growth & Development
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Summary
Undertook a strategic sabbatical focused on personal well-being and travel, allowing for recovery and renewed perspective.
Cognitus Consulting LLC
|Graphic Designer
Remote
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Contract
Summary
Collaborated with cross-functional teams to align brand strategy and deliver comprehensive creative solutions for marketing campaigns, HR initiatives, and product launches.
Highlights
Developed a diverse range of digital and print assets, including responsive web components, social media creatives, and internal decks, enhancing brand visibility.
Orchestrated the simultaneous execution of multiple design projects, consistently integrating stakeholder feedback to deliver high-quality assets within tight deadlines and budget constraints.
Partnered with cross-functional teams (Marketing, HR, Product) to align on brand strategy, delivering creative solutions for campaigns and product launches.
Gartner
|Associate Graphic Designer
Gurgaon, Haryana, India
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Summary
Designed high-impact PowerPoint presentations for internal and external stakeholders, ensuring visual clarity, consistency, and brand alignment.
Highlights
Crafted high-impact PowerPoint presentations for internal and external stakeholders, significantly enhancing visual clarity and brand consistency.
Translated complex data and insights into visually engaging slides, utilizing charts, infographics, and iconography to maintain Gartner's visual standards.
Partnered with analysts, consultants, and senior stakeholders to develop audience-specific visual solutions aligned with content objectives.
Freelance
|Graphic Designer
N/A, N/A, N/A
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Summary
Crafted distinct visual identities and marketing assets for clients across lifestyle, tech, and education sectors, ensuring cohesive brand storytelling.
Highlights
Developed distinct visual identities for clients across lifestyle, tech, and education sectors, encompassing logos, brand guidelines, and comprehensive marketing assets.
Ensured cohesive brand storytelling across print and digital touchpoints, leveraging expertise in Adobe Illustrator, Photoshop, InDesign, and Figma.
The Creative Crate
|Graphic Designer
N/A, N/A, N/A
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Summary
Delivered branding and visual design solutions for over 20 clients in apparel, lifestyle, fashion, and education, with a focus on user-centered print and digital experiences.
Highlights
Provided branding and visual design solutions for over 20 clients in apparel, lifestyle, fashion, and education, focusing on user-centered print and digital experiences.
Designed logos, UI components, social media kits, and marketing assets, ensuring alignment with both brand strategy and user needs.
Managed client social media accounts, including content planning, design, and scheduling, to significantly enhance brand consistency and engagement.
Projects
Times Prime Marketing & UI Development
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Summary
Contributed to the Product team at Times Prime, focusing on designing marketing assets and supporting product development.
Kyrion Technologies Visual Asset Creation
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Summary
Designed a variety of visual assets for social media platforms, websites, and promotional events.
Social Innovation for Women Entrepreneurship in Haryana
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Summary
A design research project in collaboration with the United Nations Development Programme (UNDP), focusing on enhancing early childhood education.
Skills
Design
User Experience, Interaction Design, User Interface Design, Visual Design, Wireframing, Prototyping (Low to High Fidelity), Responsive Design, Stylesheets & Guidelines, Lean UX, Poster Design, Branding, Typography, Iconography, Book Design, Book Binding, Web Design.
Research
User Interviews, Usability Testing, Journey Mapping, Information Architecture, A/B Testing, Quantitative & Qualitative Analysis, Competitor Analysis, Design Strategy, Systems Thinking, Service Design.
Software
Figma, Adobe XD, Illustrator, Photoshop, InDesign, HTML, CSS, Microsoft Office, Sharepoint, Miro.