
Potentia, USA
Branding & UI/UX Design
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Summary
I developed the brand identity and mobile app interface for Potentia, a U.S.-based platform that allows users to shop a wide variety of cannabis strains with ease. The branding balances a clean and modern look with subtle edge, reflecting the evolving cannabis culture while maintaining trust and sophistication. Using Figma, I designed a user-friendly mobile experience, complemented by motion elements created in After Effects to enhance interaction and engagement. The result is a cohesive, visually distinct brand ready for both retail and digital growth.




























