About
Highly accomplished Senior Product Manager with over 7 years of expertise in developing complex, client-facing products across diverse sectors including iGaming, AI/EdTech, and FinTech. Proven leader in driving successful strategies, optimizing user experiences, and leading impactful discovery and growth initiatives that translate into significant business value and product innovation.
Work
Space307
|Senior Product Manager, Discovery
Remote
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Summary
Led product discovery and delivery for a B2C trading broker, focusing on rapid experimentation and the core trading mechanic to drive market success.
Highlights
Streamlined product discovery processes, reducing feature time-to-market (TTM) by 50% through rapid experimentation and hypothesis validation.
Spearheaded the end-to-end success of the core trading mechanic, from initial problem discovery to final solution delivery, ensuring robust product performance and market fit.
Big Vision LLC
|Senior Program Manager
Remote
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Summary
Directed B2B and B2C AI & EdTech programs, optimizing content production, enhancing platform features, and launching successful crowdfunding campaigns.
Highlights
Reduced development costs and accelerated content production for OpenCV.org's Official courses by standardizing projects and implementing process improvement strategies.
Enhanced student engagement and increased course completion rates by 20% through developing 15+ custom features and customizations for the Open edX LMS platform.
Successfully launched two Kickstarter campaigns, raising $238,283 from 1,522 backers for 'OpenCV For Beginner' and $204,084 from 486 backers for 'Deep Learning With TensorFlow'.
Managed LearnOpenCV.com, a platform with 200K+ subscribers, by developing and executing a strategic blog content schedule and content publication process.
Mobius Interactive Ltd
|Product Owner (Contract)
Remote
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Summary
Managed the eSportsbook and Casino product backlog, driving continuous improvement and aligning product development with core business objectives.
Highlights
Managed the full eSportsbook and Casino product backlog, from requirements definition to post-launch analysis, ensuring continuous improvement and alignment with business goals.
Drove product development efficiency, flexibility, and innovation by advocating for and implementing agile principles and practices throughout the product development lifecycle.
Optimized eSportsbook navigation and user experience (UX), leading to a 25% increase in bet placement.
NDA
|Product & Growth Manager
Remote
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Summary
Led data-driven decision-making and growth hacking initiatives for a B2C Forex & CFD platform, focusing on product and off-product hypotheses testing.
Highlights
Spearheaded data-driven decision-making and growth hacking initiatives, testing over 110 hypotheses across in-product and off-product channels.
Increased user activation rate by 30% through launching a revamped user onboarding process with interactive tutorials and personalized messaging.
Improved user decision-making capabilities and increased feature adoption rate by 2X and day-30 retention by 1.5X through redesigning and relaunching trade analytics.
Achieved a 100% improvement in ad Click-Through Rate (CTR), increasing it from 7% to 14%, by developing and executing a robust A/B testing framework.
BETCART Partners
|Associate Product Manager
Yerevan, Yerevan, Armenia
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Summary
Contributed to product roadmap development and execution for Sportsbook and Casino verticals, enhancing player engagement, acquisition, and retention.
Highlights
Contributed to the development and execution of the product roadmap for Sportsbook and Casino verticals, ensuring alignment with overall business strategy.
Analyzed key player metrics (Click2Reg/Reg2Dep conversion rates, ARPU, MAU, DAU, player acquisition, retention) to identify improvements and implement strategies that increased player engagement and Lifetime Value (LTV).
Launched a cross-product loyalty program for Casino and Sportsbook, increasing overall user retention by 5% and encouraging cross-product loyalty.
Optimized registration and deposit processes, increasing Reg2Dep Conversion Rate by 40% and driving improved user acquisition and revenue growth.
BetConstruct
|CRM Product Owner
Yerevan, Yerevan, Armenia
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Summary
Led the successful implementation of a Multi-Channel CRM campaign management system, collaborating with cross-functional teams to prioritize features and reduce backlog.
Highlights
Spearheaded the successful implementation of a Multi-Channel CRM campaign management system.
Collaborated with cross-functional teams to identify and prioritize 15 high-value use cases based on stakeholder feedback and requirements.
Reduced product backlog by 33% through detailed analysis, feature prioritization, and ensuring timely development and release.
BetConstruct
|Jr. CRM Analyst
Yerevan, Yerevan, Armenia
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Summary
Provided data-driven insights and recommendations for CRM and retention marketing programs across central and local teams.
Highlights
Delivered actionable insights and strategic recommendations to SVP Retention Marketing and CRM/Retention teams, supporting the planning and execution of CRM/retention programs.
Utilized Optimove to conduct comprehensive analysis and reporting for key stakeholders across central and local retention marketing initiatives.
Education
Yerevan State University
Bachelor's Degree
Informatics and Applied Mathematics (IAM)
Languages
Armenian
English
Russian
French
Certificates
Professional Scrum Product Owner™ II (PSPO II)
Issued By
Scrum.org
Professional Scrum Master™ II (PSM II)
Issued By
Scrum.org
Professional Scrum Product Owner™ I (PSPO I)
Issued By
Scrum.org
Professional Scrum Master™ I (PSM I)
Issued By
Scrum.org
OKR Foundation
Issued By
OKR Institute
Online Casino Management
Issued By
iGaming Academy
Digital Psychology & Persuasion
Issued By
CXL
Skills
Product Management
Agile Leadership, Strategic Management, Stakeholder Management, Product Roadmapping, Requirement Gathering, Requirement Analysis, Competitor Analysis, Cross-Functional Team Management, Product Analytics, Data-Driven Decision Making, JTBD, CJM.
Tech & Software
C++, SQL, Wordpress, MS Excel, Zendesk, Basecamp, Asana, Trello, Slack, ClickUp, Balsamiq, Miro, ConvertKit, Amplitude, Hotjar, Qlik, Google Analytics, Notion, Figma, Optimove, Optimizely, ProductPlan.
Interests
Hobbies and Interests
Psychology, Reading, Marketing, Table Tennis, Blackjack, Poker, Making beats.