About
Results-driven Digital Marketing Strategist and Growth Hacker with 8+ years of experience driving measurable ROI across global markets. Proven track record of scaling user bases for blockchain platforms, NFT projects, B2B enterprises, and non-profits through data-driven campaigns and viral growth strategies. Expert in the full digital marketing stack including Google/Meta Ads, SEO, CRO, analytics, and AI-powered marketing tools. Notable achievements include generating 78,855 user actions with a $15 budget, generated 1 Million AUD in ticket sales revenue for Sydney Fringe Festival 2024 with $20K ads budget and selling out Zoonies NFT as OpenSea's first official launchpad project. Recognized industry speaker at SAP Innovation Summit and Block Live Asia.
Portfolio
Australia
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Summary
Currently leads strategic planning, campaign creation, maintenance, and reporting for NGO and Non-Profit clients globally.
Highlights
Managed end-to-end digital marketing and data analytics strategies for NGO and non-profit clients across Australia and worldwide, optimizing campaign performance and reporting.
Directed strategic planning and campaign creation, ensuring alignment with client objectives and maximizing impact for non-profit initiatives.
Provided comprehensive maintenance and reporting for all digital campaigns, delivering actionable insights to enhance client outcomes.
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Summary
Directed global B2B marketing initiatives to drive lead generation and enhance customer retention for blockchain-focused platforms.
Highlights
Developed and executed global B2B marketing campaigns, successfully generating qualified leads and improving customer retention for blockchain-based solutions.
Implemented strategic marketing funnels and engagement programs to optimize lead conversion and foster long-term customer relationships.
Collaborated with sales and product teams to align marketing efforts with business development goals, driving pipeline growth.
Singapore, Singapore
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Summary
Led comprehensive B2B and B2C marketing strategies to increase sales of water engineering products and fresh produce in Singapore.
Highlights
Orchestrated integrated B2B and B2C marketing campaigns utilizing Facebook, Microsoft, and Google Ads, significantly boosting sales of water engineering products and fresh produce.
Implemented diverse digital marketing strategies and successful onsite campaigns in Singapore, expanding market penetration and driving product adoption.
Managed multichannel advertising efforts, optimizing ad spend and targeting to achieve strong ROI across various product lines.
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Summary
Managed global marketing and communications for DECENT's proprietary Blockchain Platform and DCT Token, focusing on user base expansion.
Highlights
Led worldwide digital marketing initiatives, including Facebook, Google Ads, SEO, and social media growth hacking, to significantly expand the user base for DECENT's Blockchain Platform and DCT Token.
Developed and executed comprehensive digital marketing campaigns globally, enhancing brand visibility and driving user engagement for a cutting-edge blockchain ecosystem.
Implemented innovative social media growth strategies, contributing to increased community size and active participation for the DCT Token.
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Summary
Directed marketing and communication efforts across Southeast Asia to expand the user base for the ALAX Gaming Platform.
Highlights
Drove user base growth for the ALAX Gaming Platform across Southeast Asia through targeted ads campaigns on Facebook and Google Ads.
Implemented multi-channel digital marketing techniques and community outreach programs, fostering user acquisition and engagement in the competitive gaming sector.
Analyzed regional market trends to tailor marketing strategies, optimizing campaign performance and user adoption within Southeast Asia.
Awards
Winner for AI Innovation in Customer Service
Awarded By
Gamma Innovation Summit | PT. Gama Inovasi Berdikari
Recognized as the winner for AI Innovation in Customer Service at the Gamma Innovation Summit.
Awardee Digital Proficiency (AI) Accelerator Program
Awarded By
Solo Techno Park | Solo
Awarded for participation in the Digital Proficiency (AI) Accelerator Program at Solo Techno Park.
Mainstage Speaker
Awarded By
SAP Innovation Summit Singapore/Malaysia/Indonesia | SAP Asia Pasific
Presented as a Mainstage Speaker at the SAP Innovation Summit, sharing insights with industry leaders.
Mainstage Speaker
Awarded By
Block Live Asia Singapore | BLA Singapore
Served as a Mainstage Speaker at Block Live Asia Singapore, contributing to discussions on blockchain trends.
25 Best Venture
Awarded By
Innovating Jogja | EU - Indonesia Trade Cooperation Facility
Recognized as one of the 25 Best Ventures in the Innovating Jogja program.
30 Best Venture
Awarded By
Wismilak Diplomat Success Challenge | Wismilak
Recognized as one of the 30 Best Ventures in the Wismilak Diplomat Success Challenge.
10 Best Venture
Awarded By
Venture Hunt International Venture Competition | Venture Hunt
Selected as one of the 10 Best Ventures in the Venture Hunt International Venture Competition.
30 Best Venture
Awarded By
Wismilak Diplomat Success Challenge | Wismilak
Recognized as one of the 30 Best Ventures in the Wismilak Diplomat Success Challenge.
Grant Awardee
Awarded By
Kemenkop SME Annual Grant | Kemenkop
Received a grant as an awardee of the Kemenkop SME Annual Grant.
Finalist Coach
Awarded By
Datsun Rising Challenge | Datsun Indonesia
Served as a Finalist Coach for the Datsun Rising Challenge, guiding participants to success.
3rd Winner
Awarded By
Lee Kuan Yew Global Business Plan Competition | Singapore Management University
Awarded 3rd place in the prestigious Lee Kuan Yew Global Business Plan Competition.
3rd Winner, National Round Researcher
Awarded By
International Humanitarian Law Moot Court | ICRC
Achieved 3rd place as a National Round Researcher in the International Humanitarian Law Moot Court competition.
Skills
Automation
IFTTT (2 years).
Digital Advertising
Google Ads (7 years), Meta Ads (7 years), LinkedIn Ads (1 year), Microsoft Ads (1 year), TikTok Ads (6 months), Twitter Ads (3 years).
Analytics & Tracking
Google Analytics (7 years), Google Tag Manager (3 years), Looker (3 years), Hotjar (3 years), SEMRush (3 years), CRO (7 years).
Content & Design
Canva (5 years), Figma (5 years).
SEO & Blogging
SEO (3 years), Medium (5 years), Web-based Blogs (5 years), LinkedIn Publishing (5 years).
Social Media Growth Hacking
Social Blade (6 years), Blackmagic.io (6 years).
CMS & Web Development
Wordpress (6 years).
Gamified Marketing
Gleam (3 years), Alphabot (3 years).
AI Related Tools
GPT API (8 months), Perplexity (8 months), Midjourney (8 months), Runway (8 months).
Metaverse Development
Sandbox (1 year).
