Arsal Khan

Arsal Khan

Graphic Designer
Calgary, CA.

About

Creative and detail-oriented Senior Graphic Designer with 10+ years of experience delivering impactful visual communications for premium brands, higher education institution and global corporations. Skilled in producing multi-platform marketing and communication materials, including reports, proposals, PowerPoint presentations, infographics, social media graphics, signage, and event collateral. Adept at guiding
projects from concept to production-ready files, ensuring brand consistency, accuracy, and quality across digital and print platforms. Proficient in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Microsoft Office Suite, with experience in template development, digital asset management, and AI-enhanced design workflows. Recognized for collaborating with cross-functional teams to transform complex
information into engaging, accessible visuals that support organizational goals.

Work

Bow Valley College
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Graphic Designer, Marketing & Recruitment

Calgary, Alberta, Canada

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Summary

Led visual strategy and brand identity development to support student recruitment and institutional marketing campaigns, creating compelling digital and print assets that strengthened brand consistency, enhanced student engagement, and drove measurable enrollment growth.

Highlights

Drove a significant increase in Bow Valley College's student enrollment by 14% (2023-2024) and 12.5% (2022-2023) through refined visual identity, impactful design assets, and improved campaign messaging.

Designed and delivered major recruitment campaigns, including Viewbook, Sustainability Report, Indigenous Programs, Esports launch, and Convocation collateral, ensuring alignment with institutional goals and brand standards.

Implemented robust brand governance systems and updated institutional templates, maintaining consistency across digital, print, and social platforms for enhanced brand integrity.

Oversaw creative production and advised junior staff on design best practices, ensuring adherence to brand standards and fostering team development.

Maintained and contributed to digital asset systems and template libraries, resulting in scalable and efficient workflows for the marketing and recruitment teams.

Coordinated with diverse stakeholders, vendors, and partners (SAIT, University of Calgary, Calgary Public Library, CICan, Calgary Economic Development) to successfully deliver campaigns and events.

Etihad Airways and Group
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Senior Graphic Designer, Etihad Creative Brand Section

Abu Dhabi, Abu Dhabi, United Arab Emirates

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Summary

Supported the brand and marketing team by developing creative assets from concept to final delivery, ensuring brand consistency and meeting project deadlines for corporate marketing campaigns and digital platforms.

Highlights

Contributed to Etihad's "Choose Well" campaign and brand revamp, directly improving brand perception and leading to record-breaking profits of AED 1.7 billion.

Achieved 56% increase in bookings/revenue and 1.8 million website visits through the development and production of key digital marketing channel assets and print collateral.

Developed and maintained Etihad Group's corporate literature, publications, and digital templates on a regular basis, enhancing brand consistency across all channels.

Collaborated closely with core marketing and design teams to develop brand guides, creatives, identities, digital assets, and artworks, ensuring consistent brand representation.

Managed and maintained digital asset systems (DAM) by archiving and updating artworks/digital assets, ensuring efficient access and version control for all creative materials.

Designed internal communication assets and developed visual stories for engaging corporate presentations, ensuring alignment with Etihad brand guidelines.

Emirates Airline and Group
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Graphic Design Artist, Creative Services

Dubai, Dubai, United Arab Emirates

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Summary

Developed initial layouts and artworks from job briefs for the corporate communications department, collaborating with creative managers and designers to produce final artworks for print and digital platforms.

Highlights

Contributed to Emirates' brand value growth to USD 8.365 billion by 2025, a 26.5% increase, through award-winning global campaigns like "Fly Better®" and "Hello Tomorrow®."

Supported the increase of Emirates' turnover from AED 9.5 billion in 2003 to AED 91.9 billion in 2020 through compelling visual assets for mega-campaign platforms.

Developed creative expressions, logos, identities, and corporate literature using Adobe Creative Suite applications, ensuring adherence to Emirates Brand style guidelines.

Maintained and updated artwork and digital assets on the Department 'Empower' DAM system, ensuring accuracy and readiness for print and digital distribution.

Produced drafts, layouts, artworks, and designs for brochures, publications, sponsorship, event, and exhibition assets, directly supporting corporate communications and marketing needs.

Produced The Emirates' corporate annual results PPT presentations, documents, and digital assets for website and social media channels, ensuring timely and consistent communication.

Education

Indira Gandhi National Open University
New Delhi, Delhi, India

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Bachelor of Arts

Arts

Courses

Arts

Government Institute of Printing Technology
Mumbai, Maharashtra, India

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Higher Diploma in Printing and Technology

Graphic Design, Print Production, Post Production and Photography

Courses

Graphic Design

Print Production

Post Production

Photography

Awards

Global Design Airline of the Year 2024

Awarded By

Etihad Airways

Recognized for superior in-flight entertainment and increased passenger satisfaction.

Best Customer Experience

Awarded By

Etihad Airways

Achieved for enhancing user experience and engagement.

Best Economy Class

Awarded By

Etihad Airways

Acknowledged for contributions to an improved passenger experience.

Certificates

Google Digital Garage

Issued By

Google

Certificate in Lean Yellow Belt Training

Issued By

LEADING EDGE Group

Certificate in Web Design

Issued By

Zen Digital Institute

Emirates Airline Digital Marketing Training Modules

Issued By

Emirates Airline

Certificate in CMS for Developers

Issued By

Hubspot Academy

ACTs of Leadership Program

Issued By

Bow Valley College

Skills

Design Expertise

Strong Visual Design Expertise, Conceptual Thinking, Brand Identity & Design, Prototype and UI/UX Design Principles, Design Software Proficiency, Adobe Creative Suite (Illustrator, Photoshop, InDesign), Microsoft Office Suite (PowerPoint, Word, Outlook), AI for Design Workflows.

Brand Management

Brand Consistency & Governance, Brand Management, Template Development & File Management, Digital Asset Management, Brand Revamp.

Marketing & Communications

Digital & Print Design Expertise, Multi-Platform Content Production (Print & Digital), Digital Marketing Integration, Digital & Social Media Assets, Reports, Presentations & Proposal Design, Communication & Presentation, Social Media Management, Digital Marketing.

Project & Team Management

Print Production & Vendor Management, Cross-Department Collaboration, Collaboration & Teamwork, Project Delivery, Stakeholder Management.

Projects

Bow Valley College Convocation Event Collaterals | Literature of Student Success: Viewbook | Sustainability Plan and Report 2025 | Indigenous Communities Programs

Summary

Led the development and production of all creative materials for Bow Valley College's graduation ceremony, Viewbook, Sustainability Report, Corporate Strategy & Annual Report, and corporate brochures. Ensured brand consistency and impactful experience across digital and printed versions, showcasing college plans, programs, student achievements & prospects through college campus initiatives. Fostered community engagement and understanding of key initiatives.

Bow Valley College Digital Identity – Physical Cards and Digital IDs (Apple iOS, Android, Apple Wallet, Apple Watch)

Summary

Designed and oversaw the comprehensive digital identity system for Bow Valley College, including physical cards and digital IDs for iPhone, iWallet, and Apple Watch. Showcased expertise in visual design for software systems, elevating digital experience design and systematic approach to visual identity across platforms.

Bow Valley College "HIT THE GROUND" Fall Campaign + Esports Management Program

Summary

Designed, developed, and managed assets across diverse channels, overseeing assets for the Esports Arena and BVC BEAR's Team.

EMIRATES Airline Mega Campaign Platforms: Fly Better®, Hello Tomorrow® & Keep Discovering®

Summary

Executed design work on campaigns and digital assets across various markets and languages, conveying Emirates' brand essence of quality, luxury, and innovation. High-end digital marketing assets contributed to higher click-through rates, increased time spent on digital platforms, and more engaging interactions. Created compelling visual and digital assets directly supporting Emirates' brand, marketing, and sales initiatives, contributing to higher conversion rates and upsells.

ETIHAD Airways Ad Campaigns and Visual and Digital Guide Book

Summary

Executed creative deliverables for digital/online brand presence. Contributed to ensuring a unified visual identity across all touchpoints. An updated brand guide ensured consistent visual elements, strengthening Etihad Airways' brand image, personality, quality, and values across all platforms.

ETIHAD Airways Onboard Interactive Products, Inflight Entertainment Product Design

Summary

Designed and developed intuitive UI elements (navigation menus, interactive maps, content selection interfaces) and revised UX for IFE systems with brand consistency. Created detailed screen transitions, mock-ups, and proofs of concept for new features. An improved user experience led to more frequent & longer engagement with entertainment.