Olatomidé Asher, PMP

Lead end-to-end program strategy, product positioning, and go-to-market planning, translating customer research and market insight into clear priorities, messaging frameworks, and execution plans.

Conduct structured market research, competitive analysis, and segmentation across succession planning, wealth management, digital legacy, and professional services workflows to inform product and growth decisions.

Develop ICP definitions, value propositions, and product narratives, converting complex regulatory and operational requirements into clear, market-ready positioning.

Drive cross-functional execution across product strategy, product marketing, experimentation, and early growth initiatives, designing hypotheses, testing assumptions, and refining market fit.

Managed concurrent workflows across stakeholder engagement, communications, and campaign delivery, maintaining delivery quality and timeline adherence across a complex, multi-stakeholder environment.

Coordinated integrated programme platforms with structured workflows and performance dashboards, providing visibility into delivery progress and informing cross-team decisions — achieving a 15% uplift in engagement quality through iterative analysis and optimisation.

Contributed to the end-to-end delivery of the 2025 AEDA Business Summit, coordinating stakeholder alignment across government, enterprise, and investment communities to successfully convene 400+ senior leaders including the SA Premier and international speakers.

Produced stakeholder briefs, engagement plans, and communications materials for senior leadership, translating complex multi-stakeholder inputs into clear, actionable outputs.

Led a comprehensive stakeholder engagement and repositioning programme, coordinating across government, community, and institutional stakeholders to strengthen organisational credibility and influence in a sensitive policy environment.

Directed large-scale research and data synthesis for the Adelaide Fringe Mental Health Commissioner's Grant — managing a programme spanning 6,000+ respondents, translating complex findings into strategic frameworks used directly in programme design and policy briefings.

Conducted a 20-year longitudinal trend analysis on mental health indicators, consolidating complex datasets into decision-ready strategic frameworks presented to senior government leadership to align long-term policy direction with evolving community needs.

Operated with a high degree of professional integrity and discretion across confidential government processes, managing sensitive stakeholder relationships and politically complex environments with tact and rigour.

Led global brand and GTM strategy development for an early-stage AI SaaS product, shaping positioning, messaging, and launch narratives that supported successful pre-seed fundraising and early international market entry.

Partnered with founders, product, and technical teams to align product capabilities with customer value propositions, ensuring consistency across marketing, investor materials, and external communications.

Managed a portfolio of 35 enterprise accounts, designing and executing structured engagement and delivery plans that increased market penetration by 12% and generated over $1M in incremental revenue — demonstrating the ability to manage scope, priorities, and stakeholder expectations at scale.

Led cross-functional coordination across product, operations, and delivery teams to optimise end-to-end client workflows, improving operational efficiency, client experience, and long-term retention outcomes.

Acted as the primary relationship and delivery interface for senior client stakeholders, translating complex organisational requirements into clear action plans and ensuring consistent delivery to expectations.

Led integrated SaaS GTM and demand generation programs across EMEA, driving 52% market penetration growth and contributing $1.6M in marketing-attributed revenue.

Scaled product marketing and acquisition through ABM, paid and owned channels, partnerships, events, and funnel experimentation, growing customer logos from 27 to 60+ within 12 months.

Built and governed data-driven marketing and sales operating frameworks, improving conversion visibility, sales effectiveness, and delivering a 30% increase in retention and operational efficiency.

Owned strategic planning and account leadership for a US$9M multinational portfolio, driving integrated GTM, media and campaign management, CX, and brand programmes that increased market share by 20% and generated $5M+ in incremental revenue.

Designed and led multi-country quantitative and qualitative research initiatives, translating shopper, behavioural, and category insights into brand positioning, messaging, and customer experience strategies for global clients including BlackBerry.

Built data-driven planning and proposal frameworks across markets, achieving an 85%+ win rate on competitive pitches and strengthening long-term client retention and expansion.

Co-developed advanced quantitative research frameworks with Nielsen and Ipsos, integrating multi-market datasets into Power BI dashboards to inform brand strategy, media effectiveness, and executive decision-making.

Led the data-driven repositioning of Pepsi's Mirinda brand across 14 sub-Saharan African markets, delivering a 45% increase in mind and market share through insight-led brand narrative and execution alignment.

Directed multi-country strategic planning teams, translating consumer, category, and performance insights into integrated strategies spanning communications, product innovation, and customer experience.