Ashwinii Ojha

Senior UI/UX Designer
Cologne, DE.

About

A results-driven Senior UI/UX Designer with over 5 years of expertise in crafting user-centered digital experiences for web and mobile platforms, adept at leading design projects from discovery to delivery.
Proven ability to align user needs with business goals, improving core product flows, increasing project completion by 75%, and enhancing user engagement.

Primary stack: Figma, Wireframing, Design Systems, Interaction Design, UX Research

Work

Mentafy GmbH
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UI/UX Designer

Cologne, North Rhine-Westphalia, Germany

Summary

Led UI/UX design initiatives for an Edtech platform, significantly increasing user engagement and driving business growth through strategic design improvements.

Highlights

Elevated project completion rates from 20% to 35% by optimizing onboarding and user flows, leveraging analytics and A/B testing insights.

Collaborated effectively with developers and stakeholders to design user journeys, enhancing product usability and achieving key business objectives.

Drove a 60% increase in user registrations through the strategic creation and implementation of high-impact marketing campaigns and optimized landing pages.

Owned the design, performance, and accessibility of the company's multilingual website, ensuring a consistent and engaging global user experience.

Spearheaded brand design initiatives, delivering comprehensive marketing collateral, logos, and event visuals that significantly strengthened brand identity.

iCandy Interactive Ltd (Storms Studio)
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UI/UX Designer

Singapore, Singapore, Singapore

Summary

Designed intuitive, user-friendly interfaces for NFT-based mobile games, ensuring high design quality and consistent delivery across multiple product releases.

Highlights

Developed comprehensive user workflows, wireframes, and prototypes, translating complex business requirements into intuitive, user-friendly game interfaces.

Maintained exceptional design quality and ensured consistency across multiple product releases, enhancing user experience and brand cohesion.

Delivered seamless digital experiences by meticulously managing project timelines for critical product features, ensuring on-time launch.

Andor Communications Ltd
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UI/UX Designer

Noida, Uttar Pradesh, India

Summary

Enhanced product conversion by 10% and led a 5-person design team for a mobile tools tech company, focusing on iterative design and consistent UI/UX.

Highlights

Improved product conversion by 10% through the design and execution of iterative A/B tests and data-driven design experiments.

Led and mentored a team of 5 designers, providing guidance on UX and UI workflows to ensure high-quality design consistency across diverse projects.

Developed a comprehensive library of production-ready UI components and visual assets, significantly streamlining design processes for multiple product lines.

Digital Panda
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UI/UX Designer

New Delhi, Delhi, India

Summary

Spearheaded the end-to-end design and delivery of a complete eCommerce product, translating business requirements into intuitive user interfaces.

Highlights

Executed end-to-end design for a full eCommerce product, encompassing wireframing, iterative design, and final delivery of icons and interactive prototypes.

Translated complex business requirements into intuitive and visually appealing user interfaces, ensuring a seamless customer experience and product launch.

Education

Institute of Technology & Management (University)
Gwalior, Madhya Pradesh, India

Master

Computer Application

AKS University
Satna, Madhya Pradesh, India

Bachelor

Computer Application

Grade: Graduated with Honours

Languages

English
Hindi
German

Skills

Product & UX Strategy

Product Thinking, UX Strategy, User Flows, Stakeholder Alignment, Research Planning, User Journey Mapping, UX Research.

Design & Creative Execution

Visual Design, Adobe Illustrator, Marketing & Event Collateral, Adobe XD, Figma, Wireframing, Prototyping, Responsive Design, Brand Identity, Logo Design, WordPress.

Collaboration & Workflow

Jira, Confluence, Notion, Miro, Agile, A/B Testing, Usability Testing, UX Writing.