AJAYI, AYODEJI OLUWASEUN, ACA
Senior Business Development & Account Management Leader
Lagos, NG.About
Highly accomplished Senior Business Development and Account Management Leader with over 15 years of experience pioneering and growing markets for new products and services, consistently delivering significant revenue growth and market share expansion. Adept at blending financial acumen with strategic sales, project management, and customer relationship management to secure multi-million dollar deals and optimize business processes. Proven expert in new customer acquisition and fostering long-term partnerships across West Africa, driving competitive advantage and maximizing client value.
Education
Ahmadu Bello University
Master in Accounting (MAC)
Accounting
Federal Polytechnic, Ado Ekiti
Higher National Diploma (HND)
Accountancy
Grade: Distinction
Work
Oracle Nigeria
|Senior Account Manager
Lagos, West Africa, Nigeria
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Summary
Managed a high-value portfolio of enterprise accounts across Nigeria, Ghana, Liberia, and Gambia, consistently exceeding revenue targets and fostering strong client relationships.
Highlights
Onboarded and managed the largest account in Nigeria for FY2023, demonstrating exceptional client acquisition and retention capabilities.
Managed a portfolio of high-value Enterprise Accounts, consistently generating annual revenue in excess of $2M, significantly contributing to regional growth.
Cultivated robust relationships with C-Level executives and key decision-makers, positioning Oracle as a trusted partner and primary advisor for all Oracle-related solutions.
Developed and executed comprehensive account strategies and plans, including accurate forecasting and pipeline management, leading to 90% customer retention.
Collaborated cross-functionally with Sales Development, Marketing, Customer Success, and Professional Services to drive Oracle solution adoption and maximize client investment value.
SeamlessHR
|Senior Sales Manager
Lagos, West Africa, Nigeria
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Summary
Led direct sales and channel development for Payroll solutions across Nigeria, Ghana, and Kenya, driving revenue growth and market penetration.
Highlights
Developed and pioneered a Channel Partnership program across multiple regions and product segments, establishing a scalable sales model.
Built and maintained a robust pipeline of prospective customers through direct prospecting and strategic relationships, consistently exceeding monthly/quarterly sales quotas.
Identified and capitalized on new business opportunities within large and small enterprises, increasing sales and profitability for Payroll solutions.
Led the entire consultative sales process, from new business development and client research to demoing, closing, and effective contract negotiation.
Conducted in-depth market research on competitors' products and pricing, gaining critical insights to optimize sales strategies and customer preferences.
Sage Software Nigeria
|Business Development Manager
Lagos, West Africa, Nigeria
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Summary
Pioneered the Sage Evolution range across West Africa, driving significant year-on-year revenue growth and market share expansion.
Highlights
Pioneered the Sage Evolution range in West Africa, achieving over 100% of target in the first 9 months (FY2014) of operation.
Achieved 40% year-on-year revenue growth for the Sage Evolution range, driving exponential market penetration and share across West Africa by 2015.
Closed the largest Sage 300 Business Management solution account (Petroleum Technology Development Fund) in West Africa for FY2019, securing a landmark deal.
Achieved 400% Return on Investment (ROI) on marketing for Business Partners' co-marketing initiatives, significantly amplifying brand reach and lead generation.
Managed and developed channel sales and marketing plans, overseeing execution, training sales representatives, and implementing new sales programs to enhance market effectiveness.
RAANDCO Limited
|Business Development Manager
Lagos, West Africa, Nigeria
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Summary
Led business turnaround and growth initiatives as a Business Development Manager for a Sage Business Partner, significantly increasing revenue and market presence.
Highlights
Achieved business turnaround from a comatose state in 2012 to profitability in 2013, demonstrating strong strategic and operational leadership.
Increased revenue by effectively selling Sage solutions (Accounting, Payroll, HR, Business Intelligence), contributing to the company's financial recovery.
Improved leads generated by over 200%, with over 50% converted to opportunities, significantly boosting sales pipeline and conversion rates.
Built and grew the sales pipeline to achieve annual company targets across product and services, including managing Key Accounts and retaining Sage's biggest site, Nigeria Port Authority (NPA).
Estate Projects Limited
|Head of Finance and Admin
Lagos, Lagos State, Nigeria
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Summary
Directed financial and administrative operations, leading strategic planning, cost reduction, and revenue generation initiatives.
Highlights
Led the modeling, planning, and execution of financial and operational processes, achieving organizational goals and optimizing efficiency.
Employed advanced deal analysis and hands-on negotiations with potential investors and creditors, securing loans for high-level management spending.
Recommended innovative alternatives to generate revenues and reduce costs, enhancing the company's financial performance and sustainability.
Drafted executive analysis and reports, highlighting business issues, risks, and profit opportunities to inform strategic decision-making.
Adebola Adebayo & Co. (chartered Accountants)
|Audit Senior/Manager
Lagos, Lagos State, Nigeria
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Summary
Managed and mentored audit teams, provided business advisory, and ensured quality and compliance in audit engagements for diverse clients.
Highlights
Managed performance of on-site audit work and reviewed working papers, ensuring adherence to professional standards and quality.
Indirectly managed and mentored a team of professional resources, actively developing, training, and coaching team members for performance assessments.
Consulted with clients to provide recommendations on business and process improvement, serving as a trusted business advisor.
Led and managed resources to establish and meet performance measures and metrics throughout planned audit work execution.
Identified internal opportunities and recommended methods to improve service, work processes, and financial performance, including expense management.
Adebola Adebayo & Co. (chartered Accountants)
|Audit Trainee/Associate
Lagos, Lagos State, Nigeria
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Summary
Provided comprehensive audit support, financial analysis, and change management assistance to improve client internal controls and accounting procedures.
Highlights
Provided change management and communications support, engaging in general management consulting activities to enhance client operations.
Conducted financial analysis upon fieldwork completion to improve client internal controls and accounting procedures.
Assisted in the implementation, execution, and monitoring of effective quality assurance and improvement programs.
Worked closely with clients and staff to develop client and project risk assessments, implementations, and recommendations.
Languages
English
Certificates
Associate - Institute of Chartered Accountants of Nigeria (ICAN)
Issued By
Institute of Chartered Accountants of Nigeria (ICAN)
Sage X3 Implementation and System Administration
Issued By
Sage
Business Process Improvement Methodology
Issued By
Pan Africa University (Lagos Business School)
Sage 300
Issued By
Sage
Crucial Conversation (Negotiation Skills)
Issued By
Crucial Learning
Sales Guru
Issued By
Sales Guru
Sage Evolution Training
Issued By
Sage
Sage Payroll and HR Training
Issued By
Sage
Skills
Sales & Business Development
Product & Demand Development, New Customer Acquisition, Marketing Strategy, Lead Generation, Sales & Go-to-Market Planning, Forecasting, Pipeline Management, Competitive Market Analysis, Deal Negotiation, Strategic Sales.
Account & Customer Management
Customer Experience Strategy, Customer Relations, Customer Retention, Stakeholder Engagement, Account Management, Client Relationship Management.
Leadership & Operations
Team Leadership, Cross-Functional Team Management, Multi-Location Team Management, Project Management, Strategic Planning, Business Process Optimization, Operational Excellence, Employee & Entrepreneur Business Experience.
Financial Management & Analysis
Accounting, Finance, Tax Planning, Revenue Growth, Cost Reduction, Financial Analysis, Business Intelligence, Audit Management.
Technical Proficiency
Oracle CRM, Sage Evolution, Sage 300, Sage X3, ERP Systems, CRM Systems.
Professional Attributes
Self-Motivated, Target Oriented, Interpersonal Communication, Creative Problem Solving, Innovation, Multitasking, Adaptability, Pressure Management, Public Speaking, High-Impact Presentation.