About
Highly accomplished Content Marketing and Creative Professional with a proven track record of driving measurable results across diverse industries. Expertise spans content strategy, multi-channel copywriting, social media management, and creative production, consistently enhancing brand visibility and engagement. Adept at leading cross-functional teams and leveraging data-driven insights to deliver impactful marketing campaigns and achieve strategic objectives.
Work
→
Summary
Led comprehensive copywriting and creative development for multi-channel advertising campaigns, significantly enhancing brand presence and engagement for a leading home furnishing brand.
Highlights
Managed end-to-end copywriting for diverse advertising channels, including radio, newspaper, and video ads, ensuring consistent brand voice and messaging for multiple campaigns.
Spearheaded social media content strategy and posting, contributing to increased audience engagement and brand visibility across digital platforms.
Collaborated closely with cross-functional creative teams to develop compelling visual assets and integrated campaigns, improving creative output efficiency.
Developed impactful ad scripts and comprehensive creative briefs that aligned with marketing objectives, enhancing campaign effectiveness and reach.
→
Summary
Drove content marketing initiatives and team leadership to significantly enhance organic reach and content quality for a mental health platform.
Highlights
Increased organic impressions on mental health blogs by 66% through a data-driven content strategy, significantly expanding audience reach.
Led and mentored a cross-functional team of 6 writers and psychologists, optimizing content production and elevating overall quality and publishing rate.
Developed and executed a comprehensive video marketing strategy for YouTube, resulting in a top-performing video with 4X average views on the channel.
Leveraged social media insights to craft engaging content for LinkedIn and Twitter, achieving a 52% and 44% increase in impressions, respectively.
Orchestrated persuasive copy and scripts for multi-channel marketing campaigns (WhatsApp, Email) to drive lead engagement, retention, and conversions.
Managed and delivered key creative projects, including investor videos, mental health reports, and user toolkits, enhancing strategic communication.
→
Summary
Generated high-impact engagement strategies and crafted LinkedIn content for thought leaders, significantly boosting their online presence and brand authority.
Highlights
Developed and executed an engagement strategy, crafting over 60 LinkedIn posts monthly for diverse industry thought leaders.
Boosted CEO's LinkedIn post impressions by 93% through strategic content creation and profile optimization.
Optimized client LinkedIn profiles to significantly increase profile views and establish unique value propositions.
Delivered monthly reports analyzing key growth metrics and providing actionable recommendations for continuous strategy adjustments.
Created detailed Personality Face documents to ensure authentic capture of client tonality and style in all LinkedIn content.
→
Summary
Provided expert LinkedIn and Twitter account management and content curation for high-profile clients, enhancing brand awareness and community engagement.
Highlights
Managed LinkedIn and Twitter accounts for renowned CEOs and entrepreneurs, curating high-impact content to amplify their personal brands.
Developed and implemented content strategies across LinkedIn and Twitter, enhancing professional presence for high-profile clients.
Strategically engaged with relevant LinkedIn accounts, successfully building brand awareness and fostering community engagement for clients.
Skills
Content Marketing
Content Strategy, SEO, Digital Marketing, Campaign Management.
Copywriting
Ad Copy, Scriptwriting, Persuasive Writing, Brand Voice.
Social Media Management
LinkedIn, Twitter, Community Engagement, Social Media Strategy.
Creative Direction
Creative Strategy, Ad Development, Video Production, Visual Content.
Team Leadership
Mentorship, Cross-functional Collaboration, Project Coordination.
Analytics & Reporting
Performance Metrics, Data Analysis, Growth Reporting, Actionable Insights.
Client Communication
Stakeholder Management, Relationship Building, Feedback Integration.