Bishal Gupta
Marketing Automation Specialist
Bangalore, IN.About
Highly motivated Marketing Automation Specialist with 8+ years of experience designing, implementing, and optimizing strategies across platforms like Responsys, Klaviyo, Active Campaign, and HubSpot. Proven expertise in crafting compelling email campaigns and leveraging automation to streamline workflows, personalize customer journeys, and drive significant lead generation, engagement, and conversions. Adept at data analysis, reporting, and cross-functional collaboration to deliver measurable business results.
Work
Excelohunt
|Email Marketing Manager
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Summary
Led email marketing initiatives at Excelohunt, overseeing comprehensive campaign audits, strategic development, and optimization to enhance effectiveness and drive performance.
Highlights
Conducted comprehensive email marketing audits, identifying key areas for improvement and significantly enhancing campaign effectiveness.
Developed strategic campaign documents, including content calendars and work schedules, ensuring alignment with marketing goals and streamlined execution.
Crafted engaging and persuasive email copy tailored to target audience segments, optimizing email personalization and relevance for increased engagement.
Provided design guidance for email templates and led a team in implementing and deploying campaigns across various platforms, ensuring consistent brand messaging.
Performed post-deployment analysis, including A/B testing and performance tracking, to refine future campaigns and drive continuous optimization.
Oracle Corporation
|Expert Service Associate
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Summary
Managed marketing automation operations at Oracle, focusing on audience segmentation, campaign setup, and system integration to support lead nurturing and content delivery.
Highlights
Segmented audiences based on demographics, behavior, and interests, enabling highly targeted marketing campaigns.
Designed and implemented landing pages, lead capture forms, and email templates, setting up automated workflows to enhance lead nurturing efficiency.
Integrated marketing automation platforms with CRM and other relevant systems, improving data flow and operational synergy.
Created and scheduled automated email sequences, social media posts, and other marketing content, ensuring timely and consistent brand communication.
Inspected campaigns for quality conformance to specifications and deliverables, addressing issues with superiors to maintain high standards and reduce errors.
Uplers Solution Ltd.
|Campaign Specialist
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Summary
Managed end-to-end email campaigns for US and European clients, focusing on client onboarding, audits, and workflow automation to ensure optimal delivery and results.
Highlights
Managed end-to-end email campaigns for clients in the US and Europe, including client onboarding and comprehensive email marketing audits.
Assisted in marketing automation campaigns, retargeting ads, and list clearing, leveraging platforms like Salesforce Marketing Cloud and Mailchimp to optimize digital marketing efforts.
Ensured campaign delivery accuracy and results by diligently following checklists for concept, HTML/CSS code, and testing email templates using EmailonAcid.
Valuefirst Digital Ltd
|Associate Campaign Management
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Summary
Managed and optimized digital campaigns, focusing on content delivery, legal compliance, and quality assurance to ensure campaign effectiveness and brand consistency.
Highlights
Organized promotional events within budget and adjusted print media design to match digital standards, enhancing brand consistency.
Ensured email messages were sent in proper form and template, meeting legal requirements such as CAN-SPAM and GDPR to maintain compliance.
Conducted testing across major domains to ensure deliverability and maintained comprehensive campaign process documentation for operational efficiency.
Managed daily campaign operations and monitored exceptions, proactively addressing issues to maintain performance and campaign integrity.
DataAegis Pvt Ltd.
|Campaign Specialist
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Summary
Specialized in email template review, campaign planning, and technical setup for email deliverability, including comprehensive domain and IP configuration.
Highlights
Reviewed HTML email templates and planned and executed end-to-end campaigns, creating targeted segments based on list logic.
Performed email optimization using tools like MX Toolbox, Spamhaus, Mail-Tester, and Sender Score to significantly enhance email deliverability rates.
Managed comprehensive domain and IP setup, including RDNS, GoDaddy, CloudFlare, Namecheap, SPF, DKIM, and DMARC configuration, ensuring robust email authentication and delivery.
Education
Sam Higginbottom Institute of Agricultural & Science
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Honors Bachelor
English
Siliguri Hindi High School
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High School Diploma
Commerce
Certificates
HUBSPOT INBOUND MARKETING CERTIFIED
Issued By
HubSpot
HUBSPOT EMAIL MARKETING CERTIFIED
Issued By
HubSpot
RESPONSYS ESSENTIAL EXPERT
Issued By
Oracle
Skills
Marketing Automation Platforms
Responsys, Klaviyo, ActiveCampaign, HubSpot, Sendlane, Mailchimp, Salesforce Marketing Cloud, Adestra.
Email Marketing
Email Campaign Management, Email Template Creation, Email Marketing Auditing, Email Deliverability, A/B Testing, Lead Nurturing, Email Copywriting, Content Calendars, Campaign Workflows, SMS Marketing, Email Optimization.
Digital Marketing
Landing Page Design, Lead Capture Forms, Social Media Marketing, Website Auditing, Marketing Research, Retargeting Ads, Audience Segmentation.
Technical Skills
DNS Management (RDNS, SPF, DKIM, DMARC), HTML, CSS, CRM Integration, Amazon Web Services (AWS), MX Toolbox, Spamhaus, Mail-Tester, Sender Score, EmailonAcid.
Tools & Software
Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Photoshop, Befree, Stripo Email, Helpdesk, CRM, HRM.
Management & Strategy
Team Management, Team Leadership, Strategic Planning, Account Management, Market Analysis, Cross-functional Collaboration, Performance Tracking, Quality Assurance, Client Onboarding.