About
Creative and results-driven Digital Strategist and media professional with extensive experience in content creation, digital marketing, and strategic communication. Proven ability to lead impactful campaigns, manage digital ad placements, and develop data-driven content strategies that boost brand visibility and engagement. Adept at leveraging technical proficiency in tools like Canva, Figma, and WordPress to drive successful project execution and achieve measurable outcomes in dynamic media environments.
Work
Adesa Media
|Digital Strategist
Lagos, Lagos State, Nigeria
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Summary
Led strategic digital campaigns and content initiatives, driving brand activations, managing ad performance, and coordinating lead generation activities for key clients.
Highlights
Led comprehensive campaign planning, strategy, and production for multiple brand activations and shoots, ensuring seamless execution and strategic alignment.
Directed social media audits and developed data-driven content strategies that significantly boosted brand visibility and engagement for various campaigns.
Managed digital ad placements and rigorously monitored campaign performance, optimizing strategies to enhance reach and ROI.
Coordinated successful lead generation activities through strategic event participation and follow-ups, expanding client pipelines.
Served as Project Manager for major brand activations, including direct oversight for Leadway, ensuring on-site execution and coordination for successful outcomes and maintaining project timelines.
Freelance
|Creative Writer
Lagos, Lagos State, Nigeria
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Summary
Developed engaging content and strategic digital campaigns, while also providing academic and grant writing support to drive outreach and youth empowerment initiatives.
Highlights
Developed and executed engaging blog content and social media copy, significantly enhancing online presence for clients and driving engagement.
Authored a successful grant proposal focused on empowering Nigerian youth through vocational and technical skill development, securing funding for educational initiatives.
Designed and implemented comprehensive digital campaign strategies that expanded outreach efforts and supported client objectives.
Provided academic research and project execution guidance to students, improving project quality and successful completion rates.
Kwara Poly FM
|Student Assistant
Ilorin, Kwara State, Nigeria
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Summary
Supported broadcast operations by managing studio setup, monitoring quality, coordinating talent, and resolving technical issues to ensure smooth program delivery.
Highlights
Ensured seamless live and recorded broadcasts by efficiently setting up studio equipment and meticulously monitoring broadcast quality and timing.
Coordinated schedules and briefed on-air talent, facilitating smooth program delivery and content consistency across multiple segments.
Managed audience interactions and live call-ins, maintaining engaging and professional on-air communications for diverse programs.
Troubleshot technical issues promptly, minimizing broadcast interruptions and ensuring continuous operation during critical live segments.
Maintained 100% compliance with station policies and broadcast standards, while organizing and archiving recorded segments for easy retrieval and future use.
National Television Authority
|Editorial Intern
Ilorin, Kwara State, Nigeria
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Summary
Contributed to editorial excellence by editing manuscripts, generating story ideas, writing scripts, and providing comprehensive support to journalists and presenters.
Highlights
Edited and proofread numerous manuscripts and final documents, ensuring high standards of grammar, clarity, and accuracy for broadcast content.
Generated creative ideas for new stories and series, contributing to dynamic programming aligned with current industry trends.
Authored program scripts and news stories, and drafted media pitches and press releases, supporting public relations efforts and content dissemination.
Provided comprehensive editorial assistance to journalists and presenters, including research, fact-checking, and copy editing, enhancing overall content quality.
Hosted a limited series program, gaining valuable on-air presentation experience and contributing to public engagement.
Education
Kwara State University
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BSc
Mass Communication
Kwara state polytechnic
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Higher National Diploma
Mass Communication
Kwara state polytechnic
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National Diploma
Mass Communication
Languages
English
Certificates
National Youth Service Corps Certificate
Issued By
National Youth Service Corps (NYSC)
Skills
Digital Marketing & Strategy
Search Engine Optimization (SEO), Digital Marketing, Digital Strategy, Email Marketing, Social Media Audits, Campaign Management, Ad Placements, Google Analytics, Hubspot, Ads Manager.
Content Creation & Editorial
Copy Editing & Writing, Creative Storytelling, Creative Writing, Content Development, Media Production, Graphic Design, Manuscript Editing, Report Compilation, Scriptwriting, Press Releases, Canva, Figma, WordPress.
Communication & Media Relations
Strategic Communication, Media Relations, Public Relations, Stakeholder Engagement, Audience Interaction Management, On-air Talent Coordination, Live Broadcast Support.
Project Management & Operations
Project Management, Communication Operations Management, Content Strategy & Development, Concept Ideation, Workflow Management, Cross-functional Team Support, Troubleshooting, Data Analysis, Google Workspace, Microsoft Suite, Slack.