ABRAHAM POWEIDE BONNY
Product Analyst | Digital Marketing & Data Operations Specialist
Ikorodu, NG.About
Highly analytical and results-driven professional with a B.Sc. in Mass Communication, leveraging a strong foundation in product analysis, digital marketing, and Salesforce data operations. Proven ability to conduct market research, optimize product roadmaps, and enhance data security and system efficiency. Eager to apply a unique blend of communication strategy and technical expertise to drive impactful business outcomes.
Work
Telvida Int'l Systems
|Product Analyst Associate
Lagos, Lagos, Nigeria
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Summary
Spearheaded product analysis and strategic development initiatives, optimizing value propositions and ensuring regulatory compliance within the MVNO landscape.
Highlights
Conducted in-depth market and competitive analysis to identify and develop unique value propositions, directly informing product strategy within the MVNO sector.
Managed the successful documentation and application process for a Special Numbering License, ensuring full compliance with NCC regulatory frameworks.
Orchestrated communication and integration efforts with third-party vendors, including PortaOne, to streamline billing, switching, and number management systems.
Supported critical cross-functional engagements with Tier 1 Mobile Network Operators and Tier 5 MVNOs, facilitating alignment on provisioning and service delivery.
Provided actionable insights and operational feedback to the Head of Operations, influencing product roadmap development, rollout strategies, and user adoption initiatives.
Designed and mapped comprehensive customer journeys and user flows, significantly improving overall product usability and enhancing the onboarding experience.
Collaborated with product design teams to iterate on wireframes and prototypes, ensuring optimal user flows and a seamless user experience.
Contributed to the structuring of content calendars and social media trajectories, preparing for successful product and brand launch campaigns.
TK&JA
|Marketing Associate (Remote)
Lagos, Lagos, Nigeria
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Summary
Developed and executed multichannel marketing strategies to enhance brand visibility and promote company products and services.
Highlights
Supported the development and execution of marketing strategies, contributing to increased promotion of company products and services.
Monitored and analyzed key performance metrics, recommending data-driven optimizations that improved campaign effectiveness.
Collaborated effectively with cross-functional teams to align marketing initiatives with overarching business objectives.
Assisted in the creation of compelling communication materials, including presentations and speeches, to support brand messaging.
TK&JA
|Salesforce Data Operations Intern (Remote)
Lagos, Lagos, Nigeria
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Summary
Managed and optimized Salesforce operations, enhancing data security, system utilization, and user management for critical business functions.
Highlights
Managed over 50 Salesforce user roles and profiles, overseeing license administration and implementing enhanced security protocols that improved data protection by 60%.
Created detailed reports and dashboards, significantly improving Salesforce utilization and providing managers with actionable insights.
Troubleshot and resolved 89% of system issues within 24 hours, ensuring minimal disruption to operations.
Managed Salesforce user profiles, permissions, and validation rules for 120 users, including custom objects and case management templates.
Volunteer
BOSTOM HIGH SCHOOL
|Teaching Assistant
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Summary
Provided academic support and guidance to high school students through online and in-person tutoring programs during summer breaks.
Highlights
Facilitated virtual lessons and guided students in navigating digital learning platforms, enhancing their remote learning experience.
Provided individualized support to students, improving their understanding of challenging material and contributing to academic progress.
Collaborated with teachers to develop engaging learning materials and offer targeted academic guidance, supporting curriculum delivery.
Contributed to student success during off-school seasons in Nigeria, demonstrating commitment to educational community impact.
Education
Caleb University
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B.Sc. (Public Relations and Advertising)
Mass Communication
Courses
Bachelor's Degree Research Project: Digital Influences on the Purchase of Homeowners in Lagos State
Developed Case Study: Fintech Case Study: Piggyvest for Kids
Skills
Software & Tools
Jira, Microsoft Office, Salesforce Sales Cloud, Notion, Blackboard, Slack, Google Analytics, Miro, Mixpanel.
Core Competencies
Effective Communication, Time Management, Problem-solving, Adaptability, Market Analysis, Product Development, Regulatory Compliance, Data Management, Stakeholder Communication, UX/UI Principles, Content Strategy.