About
Award-Winning Entrepreneur & Marketing Leader with 10+ years of experience building and scaling brands to drive multimillion-dollar revenue growth. Expertise in directing full-funnel, multi-channel GTM strategies (DTC, B2B, E-com) to accelerate customer acquisition and capture market share. Proven strategist with P&L ownership experience who famously founded and scaled a DTC dog brand, culminating in a strategic investment from Mark Cuban on ABC's "Shark Tank."
Skills
Marketing & Brand Strategy
Go-to-Market (GTM) Strategy, P&L Management, Full-Funnel Optimization, Brand Strategy & Positioning, Market & Competitor Analysis, LTV/CAC Modeling.
Digital Growth & Acquisition
Paid Media Strategy (Google & Meta Ads), SEO/SEM, E-commerce Growth (Shopify, Amazon), Customer Acquisition & Retention, Conversion Rate Optimization (CRO), A/B Testing.
Leadership & Channel Development
Cross-Functional Team Leadership, B2B/B2C Channel Strategy, B2B Sales & Distribution, Stakeholder Management, Sales Enablement, Budgeting & Forecasting.
Analytics & Technology
Data Analysis & Bl, Google Analytics 4 (GA4), Process Automation, Multi-Touch Attribution, Adobe Creative Cloud, 3PL & Logistics, Canva, AI-Powered Marketing Tools.
Experience
Austin, TX, US
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Summary
Led multi-channel Go-to-Market (GTM) strategies and launched a Shopify e-commerce channel, driving B2B expansion and establishing a KPI framework for strategic growth within a highly regulated industry.
Highlights
Directed multi-channel GTM strategies across digital and brick-and-mortar channels, successfully opening new growth avenues within a highly regulated industry.
Architected and launched the brand's first Shopify e-commerce channel, navigating complex regulations to establish a new high-margin Direct-to-Consumer (DTC) revenue stream.
Drove B2B channel expansion by forging partnerships with over 200 retail locations, delivering 8% average quarterly revenue growth.
Established a comprehensive KPI tracking framework to provide the leadership team with actionable business intelligence, directly informing strategic pivots and optimizing spend.
Sunset Beach, CA, US
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Summary
Spearheaded the growth of a Direct-to-Consumer (DTC) brand from concept to a nationally recognized entity, securing a strategic investment and achieving significant revenue milestones.
Highlights
Led the end-to-end business journey, scaling the DTC brand from $0 to $2M in revenue within 18 months, and securing a strategic partnership and investment from Mark Cuban on ABC's 'Shark Tank'.
Held full P&L ownership while leading cross-functional teams (product, creative, operations) through a remarkable 4500% MoM revenue growth period post-show, successfully navigating rapid scaling to meet massive surges in market demand.
Built a national multi-channel sales ecosystem from scratch, encompassing DTC e-commerce (Amazon, Shopify) and an international B2B distribution network of 200+ wholesale accounts.
Drove best-in-class e-commerce conversion rates of 5-9% through rigorous A/B testing of ad creative, landing pages, and audience segmentation.
Sunset Beach, CA, US
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Summary
Conceptualized and launched a subscription-based CPG service, achieving consistent month-over-month revenue growth with a low 5% average monthly churn rate.
Highlights
Conceptualized and launched a subscription-based CPG service, focusing on LTV/CAC modeling within a 6-month GTM strategy, owning full P&L and product success responsibilities.
Achieved consistent month-over-month revenue growth with a low 5% average monthly churn rate by optimizing product and marketing strategies.
Developed the primary customer acquisition engine through a multi-channel digital strategy, leveraging Paid Social (Meta/Facebook Ads) and Influencer Marketing.
Grew organic followers from 0 to 23k, establishing a significant online presence and community engagement.
Los Angeles, CA, US
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Summary
Designed and implemented the company's first digital growth engine, establishing a modern multi-channel lead generation system.
Highlights
Designed and implemented the company's first digital growth engine from the ground up, establishing a modern multi-channel lead generation system.
Increased qualified leads by 300% through strategic digital initiatives.
Engineered and optimized a performance marketing framework that reduced Cost-Per-Acquisition by 40% through rigorous data-driven experimentation and audience segmentation.
Awards
Investment Recipient & Featured Entrepreneur
Awarded By
ABC's Shark Tank
Secured a strategic investment and partnership from Mark Cuban after appearing on ABC's "Shark Tank".
Amazon Bestseller
Awarded By
Amazon
Achieved #1 New Release status in the Dog Food Toppers category on Amazon.
Excellence in Entrepreneurship
Awarded By
Orange County Business Journal
Recognized for outstanding entrepreneurial achievements and business acumen by the Orange County Business Journal.