Bryan Adamu

Senior Product Designer | Design Lead
Lagos, NG.

About

A results-oriented Senior Product Designer and Design Lead with over 5 years of expertise in systems thinking and user-centered design, specializing in optimizing complex product ecosystems. Proven ability to drive significant user growth, enhance operational efficiency, and lead high-performing design teams to deliver impactful, data-driven solutions that resolve critical bottlenecks and elevate user experience.

Work

Zoja Technologies
|

Senior Product Designer / Design Lead

Lagos, Lagos, Nigeria

Summary

Leading product design initiatives and scaling design operations for a technology firm, driving significant user growth and efficiency improvements across multiple financial and SaaS products.

Highlights

Raised average product Net Promoter Score (NPS) to 40 across 4 distinct products, significantly enhancing user satisfaction and loyalty.

Redesigned Zojapay into an all-in-one finance suite, increasing monthly active users from 4,000 to 15,000 and reducing onboarding drop-off rate to 1 in 10 new users.

Spearheaded the launch of MANCE, a strategy-execution SaaS product, delivering 40+ high-fidelity feature prototypes and a 475-component library, achieving 95% sprint parameter adherence.

Instituted an organization-wide design system (Figma tokens, WCAG AA) adopted by 4 departments, reducing UI conversion time by 26% and improving consistency.

Facilitated cross-functional design workshops across Product, Dev, Marketing, and Executive teams, reducing time lost to reworks and re-reviews by 20% of the product development timeline.

Scaled the design team from 2 to 5 members, providing mentorship and establishing key design performance indicators (KPIs) to elevate team productivity and impact.

Zoja Technologies
|

Product Designer

Lagos, Lagos, Nigeria

Summary

Designed and optimized user experiences for mobile and web products, contributing to significant improvements in user engagement and project delivery efficiency.

Highlights

Planned and executed comprehensive user interviews, surveys, and usability tests to gather insights and validate design solutions.

Created detailed journey maps and ideative prototypes, resolving over 100 design bottlenecks to streamline user flows and improve product functionality.

Elevated mobile/web onboarding completion rates by 23% through iterative design improvements and user-centered approaches.

Collaborated effectively with Product Managers and engineers, shipping weekly releases under Agile sprints and consistently meeting 100% of sprint goals.

Pinnacle Peak Events
|

UI/UX & Graphic Designer

Delta, Delta, Nigeria

Summary

Designed and managed end-to-end event experiences, improving operational efficiency and elevating attendee satisfaction for diverse clients.

Highlights

Designed an end-to-end self-service event management portal, decreasing manual bookings from 15 per month to 4 per month and enhancing operational efficiency.

Developed comprehensive brand assets and event marketing materials for multiple clients, ensuring consistent brand identity and market presence.

Conducted event progression and attendee research, providing detailed reports that improved risk management and increased event attendee satisfaction scores from 60% to 85%.

Education

Federal University of Petroleum Resources, Effurun
Effurun, Delta, Nigeria

B.Tech

Petroleum Engineering

Coursera

Professional Certificate

UX Design

Interaction Design Foundation

Professional Development

User Experience Design

Courses

Design Thinking

Journey Mapping

Emotional Design

Human Computer Interaction (HCI)

AI Design

Visual Design

Languages

English
Yoruba
Spanish

Certificates

Google UX Design Professional Certificate

Issued By

Coursera

Skills

Project Coordination and Management

Zoho Sprints, Project Initiation, Process Prioritization, Logistics Planning, Inventory Planning.

User-Centred Design

Pattern Discovery, Jobs To Be Done (JTBD), Engaging Persona, User Journey Mapping, Usability Testing, Information Architecture, Wireframing.

Design Execution

Figma, Adobe, Framer, Design Systems, Interaction Design.

Strategy & Leadership

Design Vision, Workshops Facilitation, OKR/KPI Alignment, Stakeholder Buy-in, Mentoring, Market Adaptability.

Research & Analytics

A/B Testing, Data Synthesis, Accessibility & WCAG Compliance, Critical Thinking.

Product Delivery

Agile / Scrum, JIRA, Road-mapping, Feature Prioritization.

Collaboration

Remote Work Facilitation, Cross-cultural Teams, Clear Written & Verbal Communication.

Projects

B2C Financial Service Suite: ZOJAPAY

Summary

Mobile application encompassing wallet, loans, payments, and investments functionalities.

Strategy-Execution and Performance Evaluation SaaS: MANCE

Summary

SaaS product for Mission Plan reporting, KPI evaluation, and admin dashboards.

B2B Business Budgeting and Resource Allocation: REVVEX

Summary

Platform for B2B business budgeting and resource allocation.

Cross-Border Transaction: SMARTSEND

Summary

Mobile application for individuals and businesses facilitating cross-border transactions.

Embedded Debt-Tracking Micro-Service: CYRRQL API

Summary

Web-based API for embedded debt-tracking micro-service, with case studies contained in portfolio.