Led comprehensive design initiatives for B2B and B2C digital products within the competitive price comparison sector, driving strategic product development.
Designed and implemented scalable design systems, ensuring visual and functional consistency across diverse product domains and enhancing development efficiency.
Enhanced user experience by leveraging Hotjar and benchmarking data, identifying and addressing critical pain points to optimize user flows and engagement.
Collaborated cross-functionally with product managers, developers, and designers, translating complex research into intuitive and efficient digital experiences.
Strengthened expertise in design system architecture and UX research, fostering cross-functional collaboration to deliver impactful, user-centric solutions.