About
Highly accomplished Digital Marketing professional with over 5 years of experience in scaling paid media campaigns across Google, Meta, and YouTube, consistently driving improved ROAS through data-driven optimization and A/B testing. Proven leader in managing significant budgets and enhancing digital engagement for diverse industries, committed to delivering measurable results and fostering business growth with a performance-driven approach. Adept at leveraging comprehensive analytics and technical SEO strategies to maximize online visibility and conversion rates for clients.
Work
Riddle Construction Texas Inc.
|Digital Marketing Director
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Summary
Directed digital marketing initiatives for Riddle Construction Texas Inc., focusing on enhancing online presence and supporting advertising campaigns.
Highlights
Created a comprehensive WordPress website, including hosting setup and domain integration, to significantly enhance online presence and support digital ad campaigns.
Updated and optimized the Facebook Business Page for local discovery, leveraging Meta Ads principles to drive community engagement and expand reach.
Managed monthly website maintenance, including SEO updates and content uploads, ensuring optimal performance for all digital marketing initiatives.
Fall River Lake Rentals
|Digital Marketing Director
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Summary
Directed digital marketing efforts for Fall River Lake Rentals, focusing on website performance and SEO to drive traffic and engagement.
Highlights
Created a mobile-first Wix and Lodgify site, significantly boosting engagement and accessibility while aligning website performance with overall marketing goals.
Increased website traffic by implementing structured data and optimizing SEO with Semrush, reinforcing data-driven decisions for enhanced performance marketing.
Dead Set Digital
|Digital Marketing Director / Founder
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Summary
As Founder and Digital Marketing Director, led comprehensive digital strategy and execution for diverse clients, focusing on SEO, performance marketing, and client acquisition.
Highlights
Developed and launched over 20 SEO-optimized WordPress and Wix websites, significantly improving client visibility and bolstering performance marketing initiatives.
Managed Google Business Profile setups for 10+ clients, enhancing local search performance and aligning with specific campaign objectives to drive targeted engagement.
Designed and implemented multi-step marketing funnels utilizing GA4, Semrush, and A/B testing to optimize conversion paths and enhance budget allocation efficiency.
Collaborated with diverse clients, including Green Scene Home Inspections and Oak Cliff BBQ Co., to refine digital strategies and integrate performance marketing insights for sustained growth.
American Eagle Harley-Davidson
|Marketing Content Strategist
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Summary
Developed and executed content strategies, managed social and email campaigns, and contributed to e-commerce redesign for American Eagle Harley-Davidson.
Highlights
Produced and edited a weekly video series using WordPress and Wix, significantly enhancing audience engagement and supporting broader content creation efforts.
Managed social and email marketing campaigns using Mailchimp, contributing to improved customer engagement and reinforcing social media management strategies.
Contributed to an e-commerce redesign and content strategy with Elementor and GA4, improving user experience and conversion rates in line with performance marketing practices.
Green Scene Home Inspections
|Marketing Analytics Specialist
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Summary
Managed Google Ads campaigns and developed SEO-rich content, leveraging analytics to drive performance and organic traffic for Green Scene Home Inspections.
Highlights
Managed Google Ads campaigns with monthly budgets of $300-$500, optimizing ad spend to significantly improve click-through rates and overall campaign performance.
Developed SEO-rich landing pages and blog content using Elementor and Wix, bolstering user engagement and supporting robust campaign ROI tracking initiatives.
Utilized GA4 and structured data techniques to boost organic traffic, integrating analytical insights directly relevant to performance marketing strategies.
Zupkeep
|SEO & Digital Campaign Consultant
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Summary
Consulted on SEO and digital campaign strategies for Zupkeep, enhancing user engagement and local search rankings.
Highlights
Developed an SEO-optimized Wix site with highly effective Calls-to-Action (CTAs), significantly improving user engagement and complementing paid campaign strategies.
Enhanced Google Business Profile and continuously monitored growth using GA4 and Semrush, resulting in improved local search rankings to support overall campaign performance.
Skills
Associates of Science Degree from Dallas College
Website Development
WordPress, Wix, Elementor, SiteGround, Cloudflare.
SEO
On-site Optimization, Schema Markup, Keyword Research (Semrush), Google Search Console.
SEM
Google Ads, Display, Retargeting, A/B Testing, Looker Studio Reporting, Performance Marketing, Meta Ads.
Analytics
Google Analytics (GA4), Tag Manager, Semrush, BigQuery (Basic), Analytical Mindset.
Content Creation
Final Cut Pro, Photoshop, Campaign Monitor, Mailchimp, Social Media Management.
Branding
Visual Identity, Logo Design, Landing Page Creation, Conversion Optimization.