Cam Brand
Product Designer
Eugene, US.About
Highly accomplished Product Designer with 8+ years of experience, specializing in end-to-end design for innovative consumer-facing products and digital platforms. Proven ability to drive business impact by leveraging strategic product thinking, advanced user research, rapid prototyping, and meticulous craftsmanship to deliver intuitive, user-centered design solutions that have significantly increased CVR by 24% and achieved 4.7-star user ratings for global audiences.
Work
Product Designer, Freelance
Remote, Global, US
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Summary
Led end-to-end research and design for an AI-powered tele-therapy web app and collaborated with major e-commerce brands on interactive web experiences for new product launches.
Highlights
Spearheaded end-to-end research and design for an AI tele-therapy web app, increasing CVR by 24% and enhancing user satisfaction and mental health goal achievement.
Collaborated with e-commerce brands (Thuma, Onewheel, Decked, Thule) to lead design deliverables, including user flows, wireframes, and interactive web experiences for new product launches.
Executed comprehensive UX research and rapid prototyping to deliver intuitive, user-centered design solutions for diverse global audiences.
Shelf
|Senior Product Designer
Location Not Specified, Remote, US
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Summary
Conceptualized and spearheaded the end-to-end design strategy, execution, and launch of the iOS Shelf App, achieving significant user acquisition and engagement milestones.
Highlights
Launched the iOS Shelf App, recognized as a "best new social-media app," achieving 50K initial pre-signups, a 4.7-star user rating, and a 43% DAU/MAU ratio within 5 months.
Conducted in-depth user interviews and usability tests, implementing research strategies that streamlined insight gathering and informed design decisions.
Developed and implemented robust design systems for iOS and web platforms, improving development efficiency and ensuring cross-platform consistency.
Designed and developed the brand strategy and guidelines, collaborating with Marketing teams on go-to-market initiatives to ensure cohesive brand presence.
Allbirds
|Lead Product Designer
Location Not Specified, Remote, US
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Summary
Led the design team and executed end-to-end design strategy for the Allbirds iOS App and e-commerce web experience, driving significant user growth, engagement, and revenue.
Highlights
Hired, mentored, and managed a small team of junior designers, fostering a culture of creativity and continuous learning within the design department.
Conceptualized and launched the Allbirds iOS App, achieving a 4.9-star user rating, 80K MAU, and doubling LTV within the first 6 months.
Led the redesign of the e-commerce web experience, resulting in a 2.9% increase in CVR and a 3.1% increase in RPU.
Spearheaded and budgeted a design system migration project, facilitating cross-functional training across Marketing, Design, and Engineering teams to improve consistency.
Designed and collaborated with Product Management teams on over 100+ A/B optimization tests, significantly improving conversion rates and site experience.
Ford® / Chariot
|Associate Product Designer
Location Not Specified, Remote, US
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Summary
Redesigned core driver app onboarding flows and executed visual design for rider apps and marketing, enhancing service reliability, brand recognition, and operational efficiency.
Highlights
Redesigned and researched onboarding flows for the core driver app, improving on-time service reliability by 12% and increasing driver and rider satisfaction.
Executed visual design direction and illustrations for the iOS and Android rider app, and redesigned the logo and customer-facing marketing website.
Collaborated with Marketing and Operations to redesign the van wrap system, enhancing customer wayfinding and brand recognition while reducing operational expenses.
Redesigned and conducted research for a React-based fleet management web application, resulting in improved operational efficiencies for dispatchers.
Education
University of Oregon
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Bachelor of Science
Art
Skills
Product Design & Strategy
End-to-end Product Design, User Research, Prototyping, Design Leadership, Design Management, Web Design, Native iOS App Design, Android App Design, User Interface Design, User Experience Design, Branding & Illustration, Strategic Product Thinking, Go-to-Market Strategy, A/B Optimization.
Design Tools & Software
Figma, UserTesting, Maze, Sketch, Principle, ProtoPie, Spline, Lottie, Adobe Suite, Framer, Webflow, Shopify.