Highly accomplished Senior SEO Analyst and WordPress Developer with 25+ years of experience, specializing in enterprise-grade technical SEO, advanced web analytics, and custom WordPress solutions. Proven track record managing multi-billion dollar digital marketing campaigns, including a $1.7B+ initiative for New Line Cinema, and pioneering proprietary SEO technologies that deliver measurable organic growth and ROI for diverse clients.
Victoria, BC, Canada
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Summary
As President and Senior SEO Analyst at iGods Internet Marketing Inc., I lead a team providing enterprise-grade technical SEO and WordPress development expertise, delivering measurable organic growth and ROI for a diverse client portfolio.
Highlights
Designed and implemented interactive SEO dashboards in Google Looker Studio, translating real-time analytics and multi-channel performance data into actionable insights for clients, facilitating data-driven SEO decision-making and quarterly performance monitoring.
Engineered advanced web analytics architecture utilizing Google Analytics 4 and Google Tag Manager to precisely measure, track, and optimize conversions, user behavior, and ROI across diverse client platforms.
Pioneered advanced keyphrase research tools and methodologies, correlating search demand, topic thematics, and real ranking data to drive precise content strategies and achieve measurable SEO results.
Developed a standardized methodology and reporting framework for SEO technical audits, effectively identifying and resolving complex site architecture issues impacting search engine crawlability and ranking.
Designed and developed responsive, database-driven WordPress solutions for dental and health care clients, managing complex challenges including multi-domain migrations, offsite data feeds, and custom AngularJS integrations, ensuring top page performance and technical SEO compliance.
Senior SEO Analyst, freelance
Bellevue, Washington, US
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Summary
Delivered comprehensive Senior SEO Analyst services as a freelance consultant for Connection Model, specializing in advanced technical SEO and web analytics for diverse clients.
Highlights
Provided expert SEO analysis and strategic recommendations to improve organic search performance and client visibility over a decade-long engagement.
Implemented advanced web analytics and conversion tracking solutions to optimize user journeys and maximize ROI for client campaigns.
Conducted in-depth keyphrase research and technical audits, identifying opportunities for significant search engine ranking improvements.
Developed customized reporting systems to track and communicate SEO progress, ensuring transparency and data-driven decision-making for clients.
Senior SEO Analyst, freelance
Irvine, California, US
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Summary
Served as a freelance Senior SEO Analyst for StudioPMG, focusing on optimizing client websites for search engine performance and user engagement.
Highlights
Executed technical SEO audits and implemented on-page optimization strategies, leading to improved search engine crawlability and indexing.
Analyzed web analytics data to identify user behavior patterns and recommend data-driven content and conversion rate optimization strategies.
Collaborated with development teams to ensure SEO best practices were integrated into website design and functionality.
Senior SEO Analyst, freelance
Newport Beach, California, US
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Summary
Contributed as a freelance Senior SEO Analyst to yMarketing, driving organic traffic and enhancing search engine visibility for client projects.
Highlights
Managed comprehensive keyword research initiatives to inform content strategy and improve search engine rankings.
Implemented strategic SEO recommendations, resulting in measurable improvements in organic search performance and client KPIs.
Provided detailed performance reports and insights, enabling clients to make informed decisions regarding their digital marketing efforts.
Senior SEO Analyst
Santa Monica, California, US
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Summary
Provided expert Senior SEO Analyst services to Infuse Creative, specializing in technical SEO strategies and large-scale digital marketing campaign management for major clients.
Highlights
Managed technical SEO strategies for 36 New Line Cinema movie projects, contributing to a $1.7B+ digital marketing campaign budget.
Executed comprehensive SEO initiatives for diverse clients in entertainment, travel, financial, and real estate sectors, enhancing online visibility and search engine performance.
Utilized advanced SEO techniques to optimize diverse client websites, improving organic search rankings and driving targeted traffic.
Collaborated with marketing teams to integrate SEO best practices into broader digital strategies, ensuring alignment with client objectives and industry standards.
Senior SEO Analyst and Technology Director
Cleveland, Ohio, US
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Summary
Served as Senior SEO Analyst and Technology Director at Intrapromote, overseeing SEO strategies and technological implementations to drive online growth.
Highlights
Directed SEO strategies and technological initiatives, optimizing client websites for enhanced search engine visibility and performance.
Managed the implementation of technical SEO improvements, ensuring compliance with evolving search engine algorithms.
Collaborated with development teams to integrate SEO best practices into web architecture and content management systems.
Web Developer & Internet Marketing Analyst
Calgary, Alberta, Canada
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Summary
Functioned as a Web Developer & Internet Marketing Analyst, responsible for website development and early internet marketing strategies.
Highlights
Developed and maintained company websites, ensuring optimal functionality and user experience.
Implemented early internet marketing strategies to enhance online presence and support business objectives.
Analyzed website performance and user engagement, providing insights for continuous improvement.
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Certification
Analytics
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Diploma
Computer Systems Technology
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Undergraduate Studies
Computer Science
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High School Diploma
General Studies
Courses
Provincial Scholarship
Computer Science Bursary
Issued By
Data Visualization, Google Looker Studio, Custom Reporting, Business Intelligence.
Data Management, Spreadsheet Automation, Data Analysis, Formulas.
Data Studio, Dashboard Creation, Data Connectors, Interactive Reports.
Site Audits, Crawl Budget Optimization, Schema Markup, Site Architecture.
PHP, SQL, HTML, Javascript, CSS, Front-end Development, Back-end Development.
SEO, Technical SEO, On-page Optimization, Off-page Optimization.
GEO, AI in SEO, Content Generation, Search Algorithm Adaptation.
Keyword Strategy, Long-tail Keywords, Competitive Analysis, Search Demand Analysis.
Rank Tracking, Performance Reporting, SERP Analysis, Visibility Metrics.
GSC, Search Performance, Indexing, Crawlability.
GA4, Web Analytics, Data Analysis, Conversion Tracking.
GTM, Tag Implementation, Event Tracking, Data Layer.
Core Web Vitals, Page Speed, User Experience, LCP, FID, CLS.
Lead Generation, CRM Integration, Conversion Funnels, Sales Attribution.
Conversion Rate Optimization (CRO), A/B Testing, User Journey Mapping, ROI Analysis.
WordPress CMS, Elementor Page Builder, Custom Themes, Plugin Development, Database-driven Solutions.
Agile Methodologies, Scrum, Project Planning, Stakeholder Management, Team Leadership.
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Summary
Managed comprehensive technical SEO strategies for a multi-billion dollar digital marketing campaign supporting 36 major movie projects for New Line Cinema, significantly enhancing online visibility and audience engagement.
