John Campbell Reid

Creative Director
Brighton, UK.

About

Dynamic, results-driven Creative Director with extensive senior leadership experience, specializing in creative strategy and brand creation for top-tier global companies. Proven track record in driving design and business innovation, generating over $500M in business opportunities, increasing client engagement by 35%, and boosting social engagement by 800%. Adept at aligning creative strategies with business objectives, fostering strong stakeholder relationships, and mentoring high-performing creative teams.

Work

Caremark Limited
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Creative

Brighton, England, UK

Summary

Delivered high-quality conference material during a six-week engagement for Caremark Limited.

Highlights

Successfully completed a six-week engagement, delivering high-quality conference materials within a tight deadline.

NHS Support Federation
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Creative Consultant (Pro-Bono)

Brighton, England, UK

Summary

Currently building an AI/LLM-based tool to deliver publishing and design efficiencies for the NHS Support Federation, focusing on creative campaign strategy and executional pieces.

Highlights

Developing an innovative AI/LLM-based tool to enhance publishing and design efficiencies for the NHS Support Federation.

Leading creative campaign strategy and executional pieces as a long-standing pro-bono consultant.

Oliver Wyman Forum
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Creative Director

New York, NY, US

Summary

Defined and led the creative vision for Oliver Wyman Forum, a start-up focused on global challenges, driving behavior change and aligning creative strategy with business objectives.

Highlights

Achieved increased stakeholder satisfaction and won firm-building/impact awards by driving behavior change and aligning creative strategy with business objectives.

Recruited and led an award-winning, globally-dispersed design team that generated over $500MM in business opportunities and an 800% increase in social engagement.

Served as a cross-functional Senior Leadership Team (SLT) member, removing silos and increasing impactful collaboration across partners, consultants, and marketing teams.

Established strategic partnerships with leading global organizations including the WEF, COP26, 27 & 28, The Institute of International Finance, UC Berkeley, and Chatham House.

Drove talent acquisition, development, project management, and strategic planning, optimizing resource allocation through selective use of external agencies.

Oliver Wyman
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Creative Head

New York, NY, US

Summary

Developed and implemented creative strategies aligned with business goals as a Global Design SLT member, growing and mentoring a global creative team.

Highlights

Developed and implemented creative strategies that directly aligned with core business goals, enhancing overall company performance.

Grew, led, and mentored a global creative team as a Global Design SLT member.

Created innovative, award-winning designs across digital, print, and video platforms.

Collaborated effectively with marketing and product teams to achieve company objectives and build strong stakeholder relationships.

Managed multiple creative projects simultaneously, ensuring timely and successful delivery.

Oliver Wyman
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Design Lead/Senior Creative Producer

New York, NY, US

Summary

Managed and improved a global creative team, overseeing all design projects for clients and marketing, while ensuring brand consistency and adherence to design guidelines.

Highlights

Managed and improved a global creative team, overseeing all design projects for clients and marketing.

Conceptualized and executed diverse design solutions across digital, print, and video, ensuring brand consistency.

Cultivated strong client relationships and presented design concepts to clients and senior management, effectively managing expectations.

Successfully managed multiple projects, prioritizing tasks and allocating resources efficiently.

Mercer
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Senior Creative Producer

New York, NY, US

Summary

Worked directly with client teams to develop and implement creative learning solutions for Fortune Global 500 clients, managing projects from inception to completion.

Highlights

Developed and implemented creative learning solutions aligned with strategic objectives for diverse Fortune Global 500 clients.

Managed creative projects from inception to completion across diverse industries, successfully meeting client expectations and budget requirements.

Fostered strong relationships with client teams.

Oliver Wyman
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Designer/Senior Designer/Producer

New York, NY, US

Summary

Executed hands-on design and production for Oliver Wyman, contributing to individual and team performance.

Highlights

Executed hands-on design and production tasks, contributing to individual performance and supporting team objectives.

PwC
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Design and Brand Comms Manager

London, England, UK

Summary

Managed temporary design and brand communications projects upon returning from Spain.

Highlights

Successfully managed temporary design and brand communications projects for PwC.

laluz communications S.L.
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Co-Owner, Publisher and Art Director

Costa de la Luz, Andalusia, Spain

Summary

Co-founded and served as Publisher and Art Director for laluz communications S.L., launching and selling a magazine in the Costa de la Luz region.

Highlights

Co-founded and launched a magazine, successfully establishing its presence and sales in the Costa de la Luz region.

Directed all artistic and publishing aspects, overseeing content creation and visual branding.

Managed entrepreneurial operations, including sales and distribution, for a regional publication.

Volunteer

NHS Support Federation
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Treasurer and Campaign Advisor

Brighton, England, UK

Summary

Provided financial management and campaign advisory support to the NHS Support Federation.

Highlights

Managed financial aspects and provided campaign advisory support for the NHS Support Federation.

Contributed to strategic planning and outreach efforts for a non-profit organization.

Education

University of Stirling

Bachelor

Arts

Awards

Design Judge

Awarded By

Inside Out In-House Design Team Awards

Served as a judge for the Inside Out In-House Design Team Awards, recognizing and promoting excellence in in-house design.

Publications

Various Publications

Published by

Independent on Sunday, Spain magazine, laluz magazine

Summary

Authored articles and content for various publications, including Independent on Sunday, Spain magazine, and laluz magazine, demonstrating strong professional writing skills.

Skills

Leadership & Strategy

Design Thinking, Strategic Thinking, Leadership for Results, Coaching & Mentoring, Line Management, Influencing, Risk Management, Negotiation, Supplier Management, Talent Acquisition, Team Development, Cross-functional Collaboration, Business Innovation, Stakeholder Management, Financial Management, Advisory.

Creative & Design Tools

Adobe Creative Cloud (InDesign, Illustrator, Photoshop, After Effects, Premier), Figma, Miro, Art Direction, Layout Design, Digital Design, Print Design, Video Production, Brand Creation.

Project & Workflow Management

Jira, Wrike, Monday.com, Project Management Software, Workflow Management, Resource Allocation.

Communication & Content

Professional Writing, Content Strategy, Campaign Strategy, Public Relations, Press Coverage, Storytelling.

Technical & Digital

AI/LLM Tools, Digital Experiences, Webby Nomination.

Office Productivity

Microsoft Office (Powerpoint, Word, Excel).

Projects

The New People Shaping Our Future

Summary

An award-winning website, report, art book, and immersive experience created in partnership with photographer Michelle Watt and Studio Bueno, showcased at Fotografiska.

Global Mobility Executive Forum

Summary

An immersive two-day program designed to connect mobility experts, academics, government, and businesses.

Urban Mobility Readiness Index

Summary

An annual collaboration with UC Berkeley, ranking 65 major cities worldwide on their preparedness for future mobility needs.