Magna Matriz App
Freelance
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Summary
Designed an interactive application to significantly enhance tourist engagement during guided tuk tuk tours.
About
Results-driven UI/UX Designer with over 3 years of experience specializing in scalable web systems and user-centric digital products. Expert in mobile-first UX, usability testing, and cross-functional collaboration, consistently translating complex user needs into intuitive designs that significantly boost sales and streamline workflows.
Skills
Design Methodologies
Scalable Design Systems, Mobile First & Responsive Design, UX Research & Testing, Usability & Accessibility, Agile Design Processes.
Collaboration & Workflow
Cross-Functional Collaboration, Notion, Miro, ClickUp.
Design Tools
Figma, Adobe Photoshop, Adobe Illustrator, Framer, Webflow, Hotjar.
Work
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Summary
As a UI/UX Designer, Carolina optimized core conversion flows and enhanced user experience for a significant user base, driving substantial sales growth.
Highlights
Optimized core conversion flows by leading usability testing and leveraging deep research insights, resulting in a 70% increase in sales within 8 months.
Directed and implemented a mobile-first strategy for 70% of the user base, significantly enhancing mobile accessibility and reducing user purchase time by 66% (3x faster).
Designed and implemented a scalable web framework that reduced repetitive design work by 30% and enabled rapid expansion across 10+ client platforms.
Developed and maintained a robust multi-brand design system, ensuring consistent user experiences across all touchpoints and accelerating team workflows.
Streamlined design-to-development handoffs using ClickUp and dev tools, reducing production time by 25% and enhancing cross-functional collaboration.
Massimo Dutti
|Style Advisor
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Summary
As a Style Advisor, Carolina cultivated client relationships and identified preferences to increase upsells and contribute to daily revenue growth.
Highlights
Identified customer preferences through real-time observation, contributing to daily revenue growth and increased upsells.
Cultivated strong client relationships through personalized styling, directly improving customer retention and satisfaction.
Doggin
|Founder & Designer
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Summary
As Founder & Designer, Carolina spearheaded the creation and launch of an e-commerce platform, establishing brand identity and boosting conversion rates.
Highlights
Designed and launched a user-friendly e-commerce platform, successfully establishing the brand's digital presence and driving initial online sales.
Developed a cohesive visual identity across all channels, significantly strengthening brand recognition and trust.
Boosted conversion rates by 16% through strategic A/B-tested email campaigns and targeted marketing initiatives.
Projects
Education
IADE
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Postgraduate
Web UI/UX Design
University of Lisbon / FAAP
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BA
Fashion Design
Languages
Portuguese
Native
Spanish
Fluent
English
Native
German
Basic