About
Award-winning Product Design Leader and Principal Solutions Architect with over 10 years of experience at the intersection of technology, design, and governance. Currently spearheading the architectural strategy for Samarth eGov at the Ministry of Education (Govt. of India), I specialise in building scalable Digital Public Infrastructure for the University Information Management System (UIMS) that serves millions through various Higher Education Institutions in India. A rare hybrid professional with a background in Computer Science Engineering, I am recognised by Adobe, Behance, Samarth eGov and other global bodies for design excellence. Beyond my primary role, I am a committed Design + Tech speaker and global mentor at ADPList and GrowthSchool in the online network, and talks and conferences in the offline network, dedicated to cultivating the next generation of product leaders through the synthesis of technical rigour and aesthetic intuition.
Work
Samarth eGov @ University of Delhi — for the Ministry of Education, Government of India 🇮🇳
|Senior Solution Architect
New Delhi, Delhi, India
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Summary
Led product design initiatives within the EdTech Government Sector, focusing on user-centered methodologies and impactful design solutions.
Highlights
End-to-End Module Orchestration: Led the full software development lifecycle (SDLC) for critical national modules including Alumni Portals, Convocation Systems, and Training & Placement suites, ensuring seamless Admin/Applicant workflows.
Spearheaded the implementation of a user-centered design approach, leading to a 15% decrease in customer complaints and a 10% increase in customer satisfaction scores.
Guided cross-functional teams in the development and launch of key EdTech products, ensuring alignment with strategic goals and user needs.
National Scale Deployment: Orchestrated the rollout of decentralized, unique personal instances for every Central and Government University in India, standardizing academic governance.
Digital Transformation of Scholarships: Spearheaded the design and deployment of 10+ high-stakes scholarship schemes, including the UK HED (UPSC/Armed Forces), NORI Scheme, and the Ministry of Bhutan’s Annual Mathematics Award.
Emergency Crisis Response: Architected and revamped the Open Book Examination (OBE) system for the University of Delhi during the COVID-19 pandemic, enabling remote academic continuity for hundreds of thousands of students.
Cloud Infrastructure Management: Managed enterprise-level deployments on AWS, leveraging Docker Compose for high-availability services including Frappe Helpdesk, Umami/Matomo Analytics, and Uptime Kuma.
LMS/VLE Orchestration: Directed the deployment and maintenance of Virtual Learning Environments via Moodle, supporting virtual classrooms for Uttar Pradesh Government and Central Universities.
API & Security Integration: Integrated complex third-party services including ISP/CM Darpan APIs (NIC), WhatsApp Bulk Notifications, and secured Meta Business Verification for official communication channels.
Unified Design Systems: Established the UIMS (University Information Management System) design standards, developing high-performance Bootstrap themes for Admin, Student, and Admission portals.
CUET Admissions Revolution: Collaborated with the National Testing Agency (NTA) to develop and deploy the CUET Admissions Portal, marking India’s first-ever unified entrance framework.
Human-Centric UX Revamp: Led the complete design overhaul for the University of Delhi (du.ac.in) and Samarth eGov web ecosystems, focusing on accessibility (A11y) and intuitive navigation.
Mobile Innovation: Conceptualised and prototyped the Samarth Mobile Application, translating complex web workflows into a streamlined mobile experience.
Government Liaison: Directly handled escalations and strategic requirements for the Ministry of Education, State Governments, and Institutional Vice-Chancellors.
Team Leadership: Directed the Service Desk and Helpdesk Management teams, implementing unified email clients to manage peak admission loads and agent performance visualization.
Media & Communications: Oversaw the creation of digital/print media, promo videos, and video guides to facilitate user onboarding for millions of Indian students.
Scale: Systems currently serving 500+ Institutions and Millions of Students across India.
Efficiency: Reduced deployment overhead by implementing Docker-based orchestration for helpdesk and analytics tools.
Innovation: First-ever implementation of unified admission themes for CUET, CUREC, and VCREC in collaboration with NTA and UGC, respectively.
Principal Solutions Architect & Product Design Lead Architecting Digital Public Infrastructure (DPI) at population scale for Higher Education Institutions (HEIs) across India.
SOCIOAR
|UX/UI Designer
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Summary
Designed and optimized user experiences for various clients, focusing on improving website performance and conversion metrics.
Highlights
Optimized website performance by designing key landing pages, resulting in a 30% increase in conversion rates for clients.
Conducted user research and usability testing to inform design decisions and enhance user journeys.
Shout Media Corp.
|Senior Visual Designer
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Summary
Managed and delivered a diverse portfolio of design projects, ensuring high client satisfaction and timely completion.
Highlights
Successfully managed and delivered multiple design projects simultaneously, consistently meeting all deadlines with a 95% client satisfaction rate.
Collaborated with marketing and development teams to ensure visual designs aligned with brand guidelines and technical requirements.
Magnet Brains Software Technology
|Visual Designer
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Summary
Created compelling visual content to support marketing campaigns and drive engagement.
Highlights
Developed a series of visually compelling marketing materials that increased lead generation by 25% and improved click-through rates by 40%.
Contributed to the visual branding and consistency across various digital platforms.
Education
Rajiv Gandhi Proudyogiki Vishwavidyalaya
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Bachelor of Engineering (B.E.)
Computer Science
Modern School, C.B.S.E.
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Higher Secondary Certificate (12th)
Computer Science
Columbia Convent, C.B.S.E.
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Secondary School Certificate (10th)
P.C.M.
Skills
UX Design
User Research, Information Architecture, Wireframing, Prototyping, Usability Testing, Interaction Design.
UI Design
Visual Design, Figma, Sketch, Adobe XD, Design Systems, Responsive Design.
Product Design
Product Strategy, Roadmapping, User Flows, Agile Methodologies, Feature Prioritization.
Frontend Development
HTML/CSS, Bootstrap, Responsive Web Design, Web Performance Optimization.
Website Consultation
SEO Basics, Analytics, Conversion Rate Optimization (CRO), Client Management.