About
An accomplished and results-driven automotive executive with 22 years of progressive leadership experience across major multinationals, specializing in profit center management, strategic market positioning, and brand development. Expert in driving P&L performance, building high-performing teams, and securing new business within dynamic automotive markets. Proven ability to lead complex projects, optimize operations, and enhance customer satisfaction, seeking to leverage extensive expertise for a new professional challenge.
Work
Jaguar Land Rover Certified (Soprem)
|Managing Director
Algeria, Algeria, Algeria
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Summary
Led all aspects of Jaguar Land Rover Certified operations in Algeria, driving brand implementation, team development, and significant business growth for 60 employees.
Highlights
Successfully launched and established Jaguar Land Rover brands in Algeria, overseeing full market entry and operational setup.
Recruited, developed, and mentored high-performing teams, fostering a culture of trust and accountability to achieve strategic objectives.
Managed comprehensive P&L, KPIs, and financial results, consistently driving profitability and achieving business growth targets for the certified division.
Secured new business opportunities and expanded market presence, contributing to the overall success and expansion of Jaguar Land Rover in the region.
Citroen Dealership (Match Car)
|Managing Director Automotive
Algeria, Algeria, Algeria
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Summary
Directed daily operations for a 3S (Sales, Service, Spare Parts) Citroen dealership, optimizing performance across all departments with 22 employees.
Highlights
Oversaw comprehensive management of Sales, Service, and Spare Parts divisions, ensuring seamless operations and high customer satisfaction.
Implemented operational efficiencies and strategic initiatives that improved dealership profitability and market share.
Managed a team of 22 employees, fostering a results-driven environment that met daily business objectives and long-term growth.
Automotive Consultancy (FHC Ltd)
|Consultant
Not specified, Not specified, Not specified
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Summary
Provided strategic automotive consultancy services to diverse clients including Volvo Cars, Volvo Trucks, and SAIC MG, delivering expert guidance on market entry and operational improvements.
Highlights
Delivered targeted consultancy to major automotive brands, advising on market strategies, operational efficiencies, and business development.
Analyzed complex market dynamics and provided actionable recommendations that enhanced client competitiveness and growth.
Collaborated with leadership teams to identify strategic opportunities and implement solutions across various automotive segments.
Sovac VW group importer
|Director Marketing & Sales
Not specified, Not specified, Not specified
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Summary
Directed comprehensive marketing and sales strategies for the VW Group importer, driving brand positioning, market penetration, and customer satisfaction for 1200 employees.
Highlights
Led the strategic implementation of multiple VW Group brands, developing and executing comprehensive market entry and growth strategies.
Developed and refined brand positioning, pricing, and image strategies based on in-depth market surveys and competitive analysis, resulting in increased market share.
Managed extensive marketing campaigns (PR, CRM, CMS, Media Planning, ATL, BTL, corporate communication) and events (Motor shows, test drives), significantly boosting brand visibility and engagement.
Orchestrated product launch negotiations and annual business plan reviews, ensuring successful market introductions and sustained sales performance.
Espace de la voiture VW group importer
|Manager Sales & Projects
Not specified, Not specified, Not specified
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Summary
Managed key sales initiatives and strategic projects for the VW Group importer, focusing on process optimization and dealer network development for 15 employees.
Highlights
Successfully implemented a comprehensive CRM system in 2002, streamlining customer relationship management and enhancing sales processes.
Oversaw the integration of critical ordering and inventory management systems (BTAC, Nadine@web, Saga2, Geko, Elsa, Fish), improving operational efficiency and stock control.
Spearheaded the implementation of Incadea DMS (Navision 2.5 years) in 2007, optimizing dealership management and data analytics.
Managed the implementation and adherence to Corporate Identity/Corporate Design (CI/CD) standards across the dealer network, ensuring brand consistency and compliance.
Education
Institut des droits de l'homme (Lyon France)
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DEA
Droit De L'HOMME
INSA DE LYON
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PHD
Mechanical Engineering
INSA DE LYON
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DEA
Mechanical Engineer
INGM
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Mechanical engineer
Lycée (High School) Bouattoura
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Baccalaureate
Languages
French
Arabic
English
Skills
Office Productivity
MS Office, Microsoft Word, Microsoft Excel, Microsoft PowerPoint.
Automotive Systems
DMS (Dealer Management Systems), CRM (Customer Relationship Management), Incadea DMS, Navision.
Business Management
P&L Management, KPIs, Financial Results, Strategic Planning, Business Development, Market Entry, Brand Management, Marketing Strategy, Sales Strategy, Customer Satisfaction, Team Leadership, Operations Management, Project Management, Process Improvement.
Marketing & Sales
Brand Positioning, Pricing Strategy, Image Strategy, Market Research, Competitive Analysis, PR (Public Relations), Media Planning, ATL (Above The Line), BTL (Below The Line), Corporate Communication, Product Launch, Negotiation, Campaign Management.
Interests
Leisure
Pets, Novels, Sightseeing historical locations.
Technology
High-tech hardware.