About
Highly accomplished sports marketing leader with a proven track record in brand development, client management, and revenue generation for premier sports organizations. Currently overseeing comprehensive marketing initiatives for over 60 diverse clients, leveraging expertise in multi-channel campaign execution, strategic partnerships, and talent positioning. Brings a results-driven approach to enhancing brand visibility, driving fan engagement, and achieving significant business outcomes within the dynamic sports industry.
Work
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Summary
Lead comprehensive brand and athlete marketing initiatives for over 60 clients, driving strategic campaigns and managing vendor relationships to achieve client objectives and increase talent visibility.
Highlights
Direct brand and athlete marketing initiatives, managing over 60 diverse clients including professional athletes and coaches, to enhance their market presence and value.
Conduct in-depth competitive analysis and develop strategic positioning to recruit and sign talent and elevate athletes' visibility and endorsement value.
Negotiate contracts and marketing deals on behalf of athletes across various leagues and markets.
Lead business development efforts by conducting outreach, creating marketing decks, leading sales calls, and executing endorsement deals and sponsorship activations.
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Summary
Supported the sponsorship department and NFL roster in activating partner contracts, leading gameday activations and promotional events, and driving significant ticket revenue.
Highlights
Collaborated with the sponsorship department and NFL roster to plan and execute partner contracts and gameday activations, enhancing fan and partner engagement.
Led the development and execution of promotional strategies and budgeting for key initiatives, including 'Broncos en Español' and 'Broncos Trick or Treat'.
Generated $18,000 in revenue by successfully selling a combined 10,000 tickets for various team events.
Managed and hosted 250 clients and alumni in the Bud Light Champions Club each gameday, fostering strong relationships and loyalty.
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Summary
Evaluated brand partner prospects and developed outreach strategies, supporting key accounts to generate new ideas and revenue.
Highlights
Evaluated potential brand partner prospects for new and existing programs, identifying strategic growth opportunities for the organization.
Created compelling outreach materials, including detailed sponsorship decks and brand overviews, to engage prospective partners effectively.
Conducted targeted outreach to potential brand partners and participated in initial introduction conversations to advance partnership opportunities.
Supported key accounts, including American Flag Football League and Harley-Davidson, contributing to new idea generation and increased revenue.
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Summary
Planned and executed community events and in-game promotions, significantly contributing to fan engagement and ticket attendance growth.
Highlights
Planned and executed community events that successfully enhanced brand awareness and drove significant fan engagement.
Integrated the team's marketing vision with corporate partner strategies to develop impactful in-game promotions.
Collaborated cross-functionally with staff to innovate and implement new game-day promotions, enhancing the fan experience.
Contributed directly to an 11% increase in season ticket attendance through effective fan development initiatives.
Awards
North Carolina State University Dean's List
Awarded By
North Carolina State University
Recognized for outstanding academic achievement.
Pioneer Football Conference Honor Roll
Awarded By
Davidson College
Achieved academic recognition in the Pioneer Football Conference.
Skills
Marketing Strategy
Brand Management, Athlete Marketing, Digital Marketing, Content Marketing, Sponsorship Activation, Campaign Management, Competitive Analysis, Market Research.
Business Development & Sales
Partnership Development, Client Management, Vendor Management, Revenue Generation, Budget Management, Contract Activation, Ticket Sales.
Event & Fan Engagement
Gameday Activations, Event Planning, Fan Development, Community Events, Promotions, Hospitality Management.
Communication & Leadership
Cross-functional Collaboration, Team Leadership, Client Relations, Brief Development, Strategic Positioning.
Interests
Sports Organizations
Wolfpack Sports Marketing, Sport Management Club Officer.