CONFIDENCE UFUOMA ADJARHO
Video Content Creator
Lagos, NG.About
Dynamic Video Content Creator with 3+ years of experience specializing in transforming complex technical concepts into engaging, educational, and results-driven video content. Adept at leveraging research, storytelling, and design to captivate audiences, drive significant engagement, and achieve measurable business outcomes like increased app usage and brand visibility.
Work
Goalmatic
|Video Content Creator
Lagos, Lagos State, Nigeria
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Summary
Drove significant digital growth and brand engagement for Goalmatic by creating compelling video content and managing social media presence.
Highlights
Spearheaded the creation of an explainer video for Goalmatic's expense tracker, generating over 12,000 TikTok views and driving a 20% increase in app usage by effectively addressing a common user problem.
Achieved over 10,000 social media impressions for Goalmatic by developing and distributing engaging, relatable content, significantly expanding brand reach.
Increased website traffic by 50% through strategically integrated and consistent calls-to-action within video content, converting viewers into active users.
Developed and managed comprehensive content calendars, ensuring consistent brand identity and fostering community engagement through targeted social media posts.
Produced high-impact video content and leveraged trending social media formats to resonate with target audiences, driving user interaction and brand loyalty.
Eniitan
|Video Content Creator
Lagos, Lagos State, Nigeria
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Summary
Enhanced Eniitan's digital presence and brand consistency by leading strategic content initiatives and a comprehensive rebranding effort.
Highlights
Boosted social media page visibility by 30% through strategic content creation and proactive audience engagement strategies.
Ensured consistent brand messaging and optimized content delivery across platforms by utilizing scheduling tools such as Buffer.
Directed a comprehensive brand refresh, meticulously refining color schemes and visual themes to establish a cohesive and modern brand identity.
Education
University of Lagos
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Bachelor of Science
Botany
Eniitan
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Professional Training
Social Media Content Creation and Management
Courses
Fundamentals of social media management and content creation, with focus on crafting engaging and converting posts.
Hands-on experience with tools like Canva and CapCut for visually appealing and impactful content creation.
Skills
Tools
CapCut, Canva, Buffer, Notion, Slack.
Technical Skills
Video Editing, Graphic Design (Canva), Content Calendar Creation, Content Writing.
Soft Skills
Collaboration, Effective Communication, Creativity, Problem-solving, Adaptability, Time Management, Attention to Detail.