Cynthia Molina

Cynthia Molina

Creative and Digital Experience Professional
Matamoros, México.

About

Highly collaborative Creative and Digital Experience Professional with extensive experience in brand, digital, and web design, specializing in content-driven web experiences and CMS-based platforms. Proven ability to translate complex ideas into scalable digital solutions, consistently delivering visually compelling and functional designs that enhance user engagement and brand consistency.

Work

Studio Media Agency
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Creative and Digital Designer

McAllen, Texas, United States

Summary

Led the development of brand, digital, and web design solutions, collaborating with clients and internal teams to deliver functional, visually consistent CMS-based web experiences.

Highlights

Developed comprehensive brand, digital, and web design solutions for content-driven websites and digital platforms, enhancing user engagement and brand consistency.

Collaborated cross-functionally with clients and internal teams to design and implement functional, visually consistent CMS-based web experiences.

Created custom web layouts prioritizing usability, clarity, and brand alignment, directly contributing to enhanced user experience and client satisfaction.

Supported the production of motion graphics and video content for digital campaigns, increasing visual appeal and campaign effectiveness across various platforms.

Grupo Televisa
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Marketing and Visual Communication Designer

Matamoros, Tamaulipas, México

Summary

Designed and produced visual assets for marketing campaigns and broadcast programming, collaborating with cross-functional teams to develop visual identities and promotional materials.

Highlights

Designed and produced high-impact visual assets for diverse marketing campaigns and broadcast programming, significantly enhancing brand visibility and audience engagement.

Collaborated effectively with marketing, production, and creative teams to develop cohesive visual identities and promotional materials for multi-platform media distribution.

Supported the implementation of graphic systems for multi-platform media distribution, ensuring brand consistency and streamlined content delivery across various channels.

Contributed to the visual strategy of major broadcast programming, translating complex concepts into compelling visual narratives.

Living a Book (Pathbooks)
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UI and UX Designer

Matamoros, Tamaulipas, México

Summary

Designed user interfaces and user experience flows for mobile applications, collaborating with product and development teams to improve usability and visual consistency.

Highlights

Designed intuitive user interfaces and seamless user experience flows for mobile applications, significantly enhancing user engagement and satisfaction.

Collaborated closely with product and development teams to iteratively improve usability and maintain visual consistency across all application features.

Translated complex functional requirements into user-centered digital solutions, ensuring a cohesive and effective mobile application experience.

Implemented design best practices to optimize user interaction and visual appeal, leading to a more streamlined and engaging product.

Universidad Nuevo Santander
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Graphic Design Instructor

Matamoros, TamaulIPAs, México

Summary

Taught graphic design workshops focusing on visual fundamentals, creative thinking, and practical design execution to students.

Highlights

Developed and delivered comprehensive graphic design workshops, instructing students on visual fundamentals and creative thinking methodologies.

Guided students through practical design execution, fostering skill development in industry-relevant design techniques and software.

Mentored aspiring designers, providing constructive feedback and fostering a collaborative learning environment that enhanced practical application of design principles.

Education

Centro de Bachillerato Tecnológico Industrial y de Servicios No. 189
Matamoros, Tamaulipas, México

Technical High School

Physics, Mathematics and Computing Track

Universidad del Valle de México
Reynosa, Tamaulipas, Mexico

Bachelor's Degree

Digital Design

Volunteer

Costa
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Visual Identity and Digital Distribution Support

Matamoros, Tamaulipas, Mexico

Summary

Provided visual identity support and digital distribution assistance for an independent music project.

Highlights

Developed visual identity elements for an independent music project, establishing a distinct brand presence across digital platforms.

Assisted with digital distribution strategies, enhancing the project's online reach and audience engagement within the independent music scene.

Somos Nosotros
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Design Support

Matamoros, Tamaulipas, Mexico

Summary

Provided design support for social impact and community projects focused on civil rights and citizen engagement.

Highlights

Contributed design expertise to social impact projects, enhancing visual communication for civil rights and citizen engagement initiatives.

Supported community-focused campaigns by creating compelling visual assets that amplified project messaging and outreach efforts.

Languages

English

Proficient

Spanish

Native

Skills

Creative Design

Creative Direction, Brand Identity Design, Digital Design, Web Design, Content-Driven Website Design, UI Design, UX Design, Motion Design, Video Design, Visual Storytelling, Content Strategy, Social Media Design.

Collaboration & Strategy

Cross-functional Collaboration, Client Communication, Scalable Digital Solutions.

Software & Technologies

Adobe Photoshop, Adobe After Effects, Final Cut Pro, Apple Motion, Cinema 4D, Blender, Figma, Sketch, HTML, CSS, CMS-Based Web Design Systems.