Damilola Olaboye

Digital Marketing & Sales Funnel Strategist
UNIVERSITY ROAD, TANKE, ILORIN, 240102, ILORIN, NG.

About

Highly passionate and results-driven Digital Marketer, Brand Builder, and Sales Funnel Strategist with over 4 years of experience driving online growth for diverse businesses. Specializing in crafting high-converting website designs, optimizing social media presence, and implementing automated sales funnels, Damilola consistently delivers measurable impact, including lead generation increases of up to 200% and campaign ROI of 3x, positioning clients for significant online success.

Work

Freelance Digital Marketing Consultant
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Digital Marketing & Sales Funnel Strategist

Lagos, Lagos State, Nigeria

Summary

Led comprehensive digital marketing initiatives, brand development, and sales funnel optimization for multiple clients across various industries, consistently exceeding growth and ROI targets.

Highlights

Achieved up to a 200% increase in qualified leads for e-commerce businesses by designing and optimizing high-converting sales funnels and targeted lead generation campaigns.

Executed funnel-driven campaigns that consistently delivered a 3x Return on Investment (ROI) by leveraging Meta Ads, Mailchimp, and WhatsApp marketing for precise audience engagement.

Boosted brand visibility and engagement across multiple platforms through strategic social media management and data-driven content strategies, enhancing client market presence.

Designed and launched responsive, conversion-focused websites on WordPress and Shopify, integrating seamlessly with marketing automation tools to streamline customer journeys.

Developed and implemented end-to-end automated sales funnels using platforms like ClickFunnels and Zapier, optimizing customer acquisition and retention processes.

Education

University of Ilorin
ILORIN, Kwara, Nigeria

Masters Of Science

Ilorin, Kwara State, Nigeria

Grade: 4.5

Courses

Computer Science

Marketing

University of Lagos
Lagos, Lagos State, Nigeria

Bachelor of Science

Marketing

Grade: 3.8/5.0

Courses

Digital Marketing Analytics

Brand Management

E-commerce Strategy

Consumer Behavior

Languages

English

Native

Certificates

Google Ads Search Certification

Issued By

Google

Meta Certified Digital Marketing Associate

Issued By

Meta

HubSpot Content Marketing Certification

Issued By

HubSpot Academy

Skills

Digital Marketing Strategy

Lead Generation, Content Strategy, Social Media Management, Email Marketing, SEO, SEM, Market Research, Campaign Management, Performance Marketing.

Sales Funnel Development

Sales Funnel Strategy, Conversion Rate Optimization (CRO), Customer Journey Mapping, Automated Workflows, Retargeting, A/B Testing.

Web Design & Development

WordPress, Shopify, UI/UX Principles, Website Optimization, Landing Page Design, E-commerce Development.

Branding & Creative

Brand Building, Brand Strategy, Visual Identity, Content Creation, Copywriting, Canva.

Marketing Automation & CRM

ClickFunnels, Mailchimp, WhatsApp Marketing, CRM Integration, Marketing Automation Platforms.

Advertising Platforms

Meta Ads (Facebook/Instagram), Google Ads, LinkedIn Ads, Paid Social, PPC.

Analytics & Reporting

Google Analytics, Data Analysis, Performance Tracking, Reporting, KPIs.

Productivity & Collaboration Tools

Notion, Zapier, Meta Business Suite, Microsoft Office Suite, Slack.

Projects

E-commerce Lead Generation & Sales Funnel Optimization for Fashion Retailer

Summary

Led an extensive digital marketing initiative for an online fashion retailer, focusing on enhancing lead generation, optimizing the sales funnel, and boosting overall brand visibility and engagement.